Posted by Dale Buss on December 6, 2013 03:47 PM
India's sweet tooth has been growing lately to the tune of 18 percent average increases in candy sales annually, so it's no wonder that global giants including Mondelez and Hershey are targeting the sub-continent. In fact, Hershey has chosen India as the first country outside North America to launch the Jolly Rancher brand.
The first Jolly Rancher product will be lollipops, coming in three flavors: green apple, watermelon and mango. Hershey claimed in a statement that the mango variety was developed specifically for consumers in India and that, overall, the new Jolly Rancher products have been tailored "to appeal, specifically, to local palates with bold, fruity flavors that are unlike any other candy available in the market."
More than that, the company said, "The lollipops offer a long-lasting fruit-like taste experience that is distinct from the typical lollipop currently available in India." Sounds a lot like the taste-intense positioning that Jolly Ranchers has used generally.Continue reading...
The Big Game
Posted by Dale Buss on November 29, 2013 10:28 AM
Super Bowl fans have enjoyed lots of classic matchups over the years. Packers-Chiefs in the first one. Jets-Colts. Patriots-Giants. Volkswagen-Hyundai. Pepsi-Coke.
But they’ve never seen two candy-brand heavyweights slug it out with advertising in the Big Game—until this season's upcoming Super Bowl, that is. Nestle plans to inject its new Butterfinger Peanut Butter Cups into Super Bowl XLVIII advertising on February 2 on Fox, and Candyland is atwitter with the possibilities for creating a new in-game category rivalry with Mars.
Hershey has dominated the peanut butter-cup business for decades with Reese’s, so new competition in that segment even from another confection that relies on peanut butter—Butterfinger—will be faced with that stranglehold. That’s exactly why Nestle has decided to use America’s largest advertising platform to introduce its new player.Continue reading...
chew on this
Posted by Mark J. Miller on November 28, 2013 01:13 PM
The Swon Brothers came to national attention after harmonizing together on The Voice earlier this year, but now the country-music-crooning pair from Tennessee are singing separately in support of some sweets.
Mars Chocolate has brought the twosome on board to help America figure out if it likes the left Twix bar or right Twix bar better. The campaign has been running since this summer and now each Swon has a new jingle supporting his respective Twix.Continue reading...
Posted by Dale Buss on November 7, 2013 08:20 AM
Twitter prices IPO at $26 for today's launch.
Abercrombie & Fitch will increase styles, sizing to improve sales.
Nestle sells Jenny Craig.
Amazon offers olive branch to independent bookstores.
Bitcoin hits all-time high.
Facebook debuts new like and share buttons.
Fiat says Italy car market shows no signs of recovery.
Rob Ford, Toronto mayor, admits to using crack cocaine—while wearing an NFL neck tie.
GM expands online Shop-Click-Drive program nationwide.
Google is ordered to remove sex images by French court.Continue reading...
The Big Game
Posted by Dale Buss on November 4, 2013 04:47 PM
Last year SodaStream got stymied in its efforts to take direct aim at Coke and Pepsi with an ad during the Super Bowl. But this year the startup has promised to come right back at the soft-drink giants with an in-your-face spot during the next Big Game on February 2 at Met Life Stadium.
The difference, SodaStream International CEO Daniel Birnbaum told Advertising Age, is going to be that Fox is airing this year's telecast while CBS is the network that denied SodaStream's efforts to air an ad last year depicting exploding Coke and Pepsi bottles to dramatize SodaStream's environmental pitch about "saving" bottles.
"I hope that [Fox] will be a little more courageous than CBS, because CBS's behavior was just pathetic," Birnbaum told the magazine. "CBS chickened out and they just didn't want to take a risk of pissing off Coke and Pepsi who are big, big sponsors of theirs." The un-aired ad has since garnered over 4.9 million views on YouTube.Continue reading...
Posted by Sheila Shayon on October 24, 2013 08:08 PM
Mondelez International’s $400 million, 10-year commitment to improve the livelihood of more than 200,000 cocoa farmers and nearly 1 million people in cocoa farming communities world-wide is having effect.
The Cocoa Life partnership with the Indonesian Coffee and Cocoa Research Institute (ICCRI) and suppliers Armajaro and Olam, promotes sustainable cocoa farming, improves cocoa bean quality and perhaps most importantly, supports the development of healthy and prosperous Indonesian cocoa communities.
“A sustainable cocoa supply begins with thriving cocoa communities, and more efficient farming improves farmers' financial security," said Cathy Pieters, director of Cocoa Life at Mondelez. “Partnering is key to creating lasting change through our Cocoa Life program. Together with the Indonesian government, our suppliers and other partners, we're empowering cocoa-farming families to create the kind of communities they want to live in, while promoting gender equality."Continue reading...
Posted by Dale Buss on September 23, 2013 10:52 AM
Hershey is gearing up to take advantage of chocolate season—from Halloween through Christmas—but the company also has larger, longer-term goals in sight that amount to a significant refinement of its traditional approach.
The iconic confectionery brand is hot on portion-controlled, resealable packaging; is moving late but eagerly into international expansion; believes sustainability is important but not a sine qua non for its brands; and is open to making more acquisitions. All of that will help Hershey achieve its goal of reaching $10 billion in annual sales compared with the $6.6 billion it notched in 2012.Continue reading...
Posted by Sheila Shayon on September 18, 2013 04:57 PM
Thirty-one major investment funds, representing close to 1.5 trillion dollars, have called on food industry leaders to improve their supply chain policies and transparency.
Sponsored by Calvert Investments and signed by investors including F&C Asset Management, BNP Paribas Investment Partners and Aviva Investors, the funds commit to work with their companies to pursue changes and support Oxfam’s Behind the Brands initiative.
The push to improve such policies comes on the heels of an update to Oxfam's Behind the Brands scorecard, which, depsite several improvements by segment leaders Nestle and Unilever, still leaves much room for advancements in sustainability and corporate responsibility. “The data show there is a broad and urgent need for significant improvement across the sector," the organization said in a press release.Continue reading...