Posted by Dale Buss on May 8, 2013 03:36 PM
Planned scarcity is a classic marketing trick for high-end goods. And if luxury fare isn't just difficult enough to get, then many of the most discriminating consumers don't want it anyway.
Ferrari's vehicles have been relatively inattainable forever largely by dint of their six-figure pricetags (and the brand unveiled a new, $1.3 million LaFerrari hybrid model at the Geneva auto show in March). But now Ferrari wants to make its goods even more exclusive by beginning to limit production. It's hoping a new tie-in with Apple will boost Ferrari's rarefied cachet even more.
The company plans to scale back sales to fewer than 7,000 vehicles this year to "maintain the exclusivity" of the brand. Ferrari sold 7,318 cars last year, and revenues so far this year have grown by about 4 percent over a year earlier.Continue reading...
Posted by Dale Buss on April 19, 2013 09:19 AM
IBM may sell part of its server unit to Lenovo, misses estimates for first time since 2005 and struggles to deal with mobile computing shift.
AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.
Dell sees Blackstone end its pursuit.
Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.
Al Jazeera pushes back U.S. launch date.
Amazon may be unveiling mobile payments solution according to patent filing.
The Atlantic magazine plans to launch paid digital content.
Avis taps celebrities to target "professionals" in new ad campaign.
BBC America and Twitter announce content-sharing partnership.
Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...
Posted by Dale Buss on April 10, 2013 09:17 AM
Chrysler recalls more than 214,000 vehicles.
JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.
GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.
Aereo finds broadcasters circling the wagons against its streaming model.
Apple and Yahoo discuss deeper iPhone partnership, WSJ says.
Beech-Nut teams with Goya to launch Hispanic baby food line.
Behr launches social media program to market paint.
Cablevision Systems gives more responsibilities to wife of CEO.
Cannes Lions Festival adds jury on Branded Content and Entertainment.
Chili's begins marketing pizza nationwide.
Facebook has yet to monetize billion-dollar Instagram acquisition.
Fiat becomes more reliant on US and Asia for growth.
Fisker Automotive prepares to file under Chapter 11 soon.
Frontier Airlines may be on the block, WSJ says.Continue reading...
Posted by Dale Buss on January 2, 2013 05:11 PM
Election historians may yet argue about the impact of Mitt Romney's that ran in Ohio in November in which he attacked government-rescued Chrysler for planning to "build Jeeps in China." But there's no arguing which direction the Jeep brand is headed these days: all over the world.
In fact, expanding Jeep's nameplates and manufacturing footprint around the globe has emerged as one of the primary brand missions of Fiat and Chrysler CEO Sergio Marchionne as he tries to meld a wounded Fiat and a resurgent Chrysler into a single, durable survivor in a still-consolidating worldwide auto industry.
Some outsiders believe the strategy to elevate Jeep's status as a global brand makes sense. Since American-made Jeeps hepled liberate the world during World War II, the brand's succession of owners actually have done little to build upon a very positive initial reputation.Continue reading...
Posted by Dale Buss on December 21, 2012 02:20 PM
The paint isn't even dry yet on the 2012 sales year and already automakers are gearing up for a 2013 that they hope will be even more prosperous. U.S. auto sales defied the economic headwinds this year, and prognostications so far are that they'll lead the way again next year in bringing whatever further measure of recovery comes to America.
That's why the buzz around the 2013 North American International Auto Show (NAIAS), more commonly known as the Detroit Auto Show, already is stronger than it has been in a few years — at least since before the Great Recession and the GM and Chrysler bailouts.
More than 50 products are slated to be unveiled at NAIAS, which kicks off with a media preview on January 14-15, with most of them being global "reveals." The Chinese will be back after bowing out for a few years. A number of luxury marques are returning to the show after absences caused by a number of factors; they include Jaguar, Land Rover, Ferrari and Maserati.
Here's a look at what a few brands already have signaled to expect at the show, including the new Toyota Furia, at top:Continue reading...
brand vs. brand
Posted by Dale Buss on December 11, 2012 01:24 PM
Fiat faces more and more problems in the struggling European car market, so it's got to make more progress than company executives initially had hoped in the U.S. market — and faster than they'd planned.
So Fiat is turning up the voltage. In tandem with other Chrysler-owned brands, it is offering what it calls Conquest Bonus Cash as an incentive to U.S. buyers who own Volkswagens to switch. They'll give $1,000, through January 2, to any VW owner who buys one of their cars except for a handful of excepted models.
This isn't a usual tactic — the last time Chrysler did it was 2010, targeting Toyota. "We believe the Dodge Dart, for example, would appeal to current Volkswagen owners," Ralph Kisiel, a Chrysler spokesman, told brandchannel. Customers don't even have to give up their VW to qualify.Continue reading...
Posted by Dale Buss on December 11, 2012 08:57 AM
Delta buys 49% of Virgin Atlantic, as Virgin's Aer Lingus hookup mocked by Ryanair and Branson bets on future of the brand. American Airlines, meanwhile, says decision on pursuing US Airways merger is coming soon.
HSBC to pay record U.S. penalty on money laundering.
Diageo terminates talks on "future" of Jose Cuervo.
AIG shares yield $7.6 billion to U.S. government, boosting taxpayers' overall profit to nearly $23 billion.
AOL postpones premiere of hip-hop-inspired TV ad.
Boeing faces revived concerns about 787.
Burberry launches Christmas events and global review.
Burger King expands digital marketing.Continue reading...
Posted by Dale Buss on November 5, 2012 09:31 AM
Fiat CEO Sergio Marchionne has been considering lots of ways to alleviate the crisis faced by his Italy-based automaker because of the growing problems of the European auto business.
When Fiat accepted the carcass of Chrysler from the U.S. government after the bailout in 2009, Marchionne believed that the investment would be great counterbalance to Fiat's main dependence on Europe and that, over time, Chrysler could become a solid complement to the leadership of Fiat within the company.
But already, Chrysler's surprising recovery and Fiat's unprecedented woes have turned that presumed relationship on its head — or at least on its side. After all, it's the booming sales and profits provided by Chrysler that are helping keep Fiat afloat these days.Continue reading...