Posted by Dale Buss on November 18, 2013 09:14 AM
Forbes explores sale of 96-year-old magazine.
GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.
Sony sells more than 1 million PS4s in first 24 hours.
Lily Allen's fashion brand goes into liquidation.
Apple reportedly acquires PrimeSense for $345 million.
BMW pioneers use of carbon fiber in i3.
Bacardi focuses on its brand resilience in new campaign.
Bloomberg makes newsroom cuts.
Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.
China Airlines of Taiwan joins low-cost aviation market.
Cracker Barrel is too confusing to appear in supermarket for now, judge rules.
Daimler sets to take stake in Beijing Auto.Continue reading...
Posted by Dale Buss on November 13, 2013 09:06 AM
Starbucks ordered to pay Kraft $2.7 billion in losing coffee-package dispute.
Johnson & Johnson said to agree to $4 billion settlement over hip implants.
Unilever opts for sustainable palm oil.
Bloomberg says news service didn't kill articles on China.
Boeing vote tests union strength.
Chrysler brand chief leaves to head Maserati marketing.
Fantex delays "IPO" of injured NFL star.
Foxconn sees profit growth slow sharply.
Girls Gone Wild is up for sale.
GM shifts international headquarters to Singapore from Shanghai.
Hulu wants to be offered with pay-TV bundles.Continue reading...
Posted by Dale Buss on July 4, 2013 09:31 AM
Samsung could call its line of wearable tech Samsung Gear, according to trademark filings.
Tiffany & Co. is the preferred jewelry brand of wealthy women, according to a survey by The Luxury Institute.
Maserati plans to launch "entry-level" sedan.
Brother touts big things in small printers.
Deoleo stakes for sale as Spanish banks seek exit from olive-oil giant.
Deutsche Bank is warned about brokerage operations by South Korea.
New England Patriots reveal new, streamlined logo.
Rupert Murdoch vows revenge against UK police in secret recording.
Pepsi is rapped by environmental group over health dangers of caramel coloring.Continue reading...
Posted by Dale Buss on May 8, 2013 03:36 PM
Planned scarcity is a classic marketing trick for high-end goods. And if luxury fare isn't just difficult enough to get, then many of the most discriminating consumers don't want it anyway.
Ferrari's vehicles have been relatively inattainable forever largely by dint of their six-figure pricetags (and the brand unveiled a new, $1.3 million LaFerrari hybrid model at the Geneva auto show in March). But now Ferrari wants to make its goods even more exclusive by beginning to limit production. It's hoping a new tie-in with Apple will boost Ferrari's rarefied cachet even more.
The company plans to scale back sales to fewer than 7,000 vehicles this year to "maintain the exclusivity" of the brand. Ferrari sold 7,318 cars last year, and revenues so far this year have grown by about 4 percent over a year earlier.Continue reading...
Posted by Dale Buss on April 19, 2013 09:19 AM
IBM may sell part of its server unit to Lenovo, misses estimates for first time since 2005 and struggles to deal with mobile computing shift.
AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.
Dell sees Blackstone end its pursuit.
Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.
Al Jazeera pushes back U.S. launch date.
Amazon may be unveiling mobile payments solution according to patent filing.
The Atlantic magazine plans to launch paid digital content.
Avis taps celebrities to target "professionals" in new ad campaign.
BBC America and Twitter announce content-sharing partnership.
Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...
Posted by Dale Buss on April 10, 2013 09:17 AM
Chrysler recalls more than 214,000 vehicles.
JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.
GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.
Aereo finds broadcasters circling the wagons against its streaming model.
Apple and Yahoo discuss deeper iPhone partnership, WSJ says.
Beech-Nut teams with Goya to launch Hispanic baby food line.
Behr launches social media program to market paint.
Cablevision Systems gives more responsibilities to wife of CEO.
Cannes Lions Festival adds jury on Branded Content and Entertainment.
Chili's begins marketing pizza nationwide.
Facebook has yet to monetize billion-dollar Instagram acquisition.
Fiat becomes more reliant on US and Asia for growth.
Fisker Automotive prepares to file under Chapter 11 soon.
Frontier Airlines may be on the block, WSJ says.Continue reading...
Posted by Dale Buss on January 2, 2013 05:11 PM
Election historians may yet argue about the impact of Mitt Romney's that ran in Ohio in November in which he attacked government-rescued Chrysler for planning to "build Jeeps in China." But there's no arguing which direction the Jeep brand is headed these days: all over the world.
In fact, expanding Jeep's nameplates and manufacturing footprint around the globe has emerged as one of the primary brand missions of Fiat and Chrysler CEO Sergio Marchionne as he tries to meld a wounded Fiat and a resurgent Chrysler into a single, durable survivor in a still-consolidating worldwide auto industry.
Some outsiders believe the strategy to elevate Jeep's status as a global brand makes sense. Since American-made Jeeps hepled liberate the world during World War II, the brand's succession of owners actually have done little to build upon a very positive initial reputation.Continue reading...
Posted by Dale Buss on December 21, 2012 02:20 PM
The paint isn't even dry yet on the 2012 sales year and already automakers are gearing up for a 2013 that they hope will be even more prosperous. U.S. auto sales defied the economic headwinds this year, and prognostications so far are that they'll lead the way again next year in bringing whatever further measure of recovery comes to America.
That's why the buzz around the 2013 North American International Auto Show (NAIAS), more commonly known as the Detroit Auto Show, already is stronger than it has been in a few years — at least since before the Great Recession and the GM and Chrysler bailouts.
More than 50 products are slated to be unveiled at NAIAS, which kicks off with a media preview on January 14-15, with most of them being global "reveals." The Chinese will be back after bowing out for a few years. A number of luxury marques are returning to the show after absences caused by a number of factors; they include Jaguar, Land Rover, Ferrari and Maserati.
Here's a look at what a few brands already have signaled to expect at the show, including the new Toyota Furia, at top:Continue reading...