2014 Brandcameo Product Placement Awards

car talk

Whether in Barcelona, Geneva—Or Both—Car Brands are Making News in Europe

Posted by Dale Buss on February 26, 2014 04:49 PM

With the European auto market showing signs of life after a five-year recession, and mobile-connectivity technology coming to dominate automobile design worldwide, there are hundreds of car brand executives flocking to Geneva and Barcelona this week.

At this week's Mobile World Congress in Barcelona, increasing news about the latest in automotive technology is being made alongside myriad announcements about smartphone advances and news from the "internet of things." It's similar to how the Consumer Electronics Show in Las Vegas each January has emerged as a crucial venue for advancements in automotive digital technology.

The Geneva Motor Show kicks off next week at a time when it appears European auto sales finally may have bottomed out. Combined with the fact that many of the advances they show won't be available for a year or a few years anyway, the Geneva show is a more important platform for car brands than it has been in some years.Continue reading...

brand news

In the News: Apple, Kickstarter, NBC and more

Posted by Dale Buss on February 17, 2014 09:33 AM

In the News

Apple talks innovation with Tesla and plans possible heart attack detector in iWatch. 

Kickstarter sees user data stolen after hackers crack site security.

NBC launches Jimmy Fallon on The Tonight Show with GE sponsorship, as it sees Sochi Olympics ratings trail Vancouver.

Blue Diamond runs multimedia campaign for Sochi.

Breitbart News Network plans global expansion.

Fisker sees takeover by Chinese auto parts company.

Forbes.com is the latest site to get hacked by the Syrian Electronic Army.

Google buys security startup SlickLogin.

Jamaica’s famous bobsled team gets an updated theme song.

Mazda plans small SUV, report says.Continue reading...

auto motive

MINI Launches Biggest US Ad Campaign Amid Small Car Safety Concerns

Posted by Dale Buss on February 6, 2014 11:22 AM

Amid heightened concern about the safety of very small cars, MINI USA is launching its biggest-ever marketing campaign in support of the latest iteration of its Cooper model, the 2014-model Hardtop.

The BMW-owned marque has done a great job of establishing itself in the minds of US consumers who want a small, sporty and chic vehicle. MINI also has gotten great reviews by American consumers on quality and dealer relations. By contrast, the Mercedes-Benz-owned Smart car brand has suffered.

In its new campaign, MINI attempts to leverage that brand equity with a fresh creative approach based on an old theme, and unprecedented media spend.Continue reading...

brand news

In the News: CVS, AT&T, MINI and more

Posted by Dale Buss on February 5, 2014 09:02 AM

In the News

CVS quits selling tobacco products, standing to lose $2 billion in sales, and draws plaudits from President Obama and the Twitterverse.

AT&T becomes first Olympics brand to condemn Russia anti-gay policy.

MINI rolls out biggest US campaign.

Google reaches antitrust deal with EU.

McDonald's shows how McNuggets are made.

RadioShack plans to close 500 stores under restructuring.

3M launches $12 billion stock buyback.

Adidas sues Under Armour over patents.

Chrysler says Ram diesel gets 28mpg rating.

Jaguar Land Rover pushes back China production to 2015.

Mazda targets record profits.

Mercedes-Benz global sales rise sharply.

Michael Kors expands in menswear.Continue reading...

car talk

Detroit Welcomes Flush Industry, Great New Cars—But Not Chinese Brands

Posted by Dale Buss on January 10, 2014 02:49 PM

Detroit is gearing up for its most extravagant and optimistic auto exhibition in seven years, and there will be no shortage of things for the industry to tout as the North American International Auto Show opens with a press preview on Monday and Tuesday for thousands of car journalists, bloggers, photographers, videographers and other qualified enthusiasts from around the world.

There are sure to be some show-stopping individual vehicles, for sure. The North American Car and Truck/Utility of the Year will be identified on Monday morning, for example, with the new Mazda3, new Cadillac CTS and new Chevrolet Corvette Stingray contending as finalists in one category and the Acura MDX, new Jeep Cherokee SUVs and Chevrolet Silverado pickup truck competing as finalists in the other.

Otherwise, the most-ogled pieces of sheetmetal are likely to include five that USA Today already identified as ones "to watch" at NAIAS.Continue reading...

brand news

In the News: Target, IBM, Kate Spade and more

Posted by Dale Buss on January 10, 2014 09:14 AM

In the News

Target now says 70 million were hit by data breach.

IBM's Watson group unveils cloud services for big data. 

Fifth & Pacific adopts Kate Spade as new corporate name.

AB InBev switches CMOs as new Bud Light campaign gears up.

Apple flows devices into corporate world.

Applebee's revamps kids menu.

Barnes & Noble digital sales drop but bookstores show signs of stabilizing.

Caribou Coffee debuts new loyalty program.

Daimler reports 10 percent rise in Mercedes-Benz 2013 vehicle sales.

Ford looks to Fiesta to increase sales in Japan as Mulally says he's staying put.Continue reading...

brand news

In the News: Amazon, Michelin, Mercedes-Benz and more

Posted by Dale Buss on December 16, 2013 09:14 AM

In the News

Amazon faces globalization of its wage dispute in Germany and experiments with delivery of large box of CPGs.

Michelin recalls 1.2 million tires.

Mercedes-Benz warns dealers of tight CLA supplies as it moves new C-Class further up-market.

AB InBev finds less is more in growing Goose Island cult brand.

Airbnb launches first national ad campaign.

Baidu adds warnings as regulators focus on Chinese stocks.

Beyonce may be blazing new marketing trail with quiet album launch.

BlackBerry edges closer to corporate abyss.

Chili's launches delivery for orders of $125 and up.

Detroit Lions urge downtown businesses to light themselves blue for Monday Night Football.

Evian fields viral baby video.

Fiat-Chrysler successor to CEO Sergio Marchionne remains vague.Continue reading...

brand news

In the News: Forbes, GM, Sony and more

Posted by Dale Buss on November 18, 2013 09:14 AM

In the News

Forbes explores sale of 96-year-old magazine.

GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.

Sony sells more than 1 million PS4s in first 24 hours.

Lily Allen's fashion brand goes into liquidation.

Apple reportedly acquires PrimeSense for $345 million.

BMW pioneers use of carbon fiber in i3.

Bacardi focuses on its brand resilience in new campaign.

Bloomberg makes newsroom cuts.

Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.

China Airlines of Taiwan joins low-cost aviation market.

Cracker Barrel is too confusing to appear in supermarket for now, judge rules.

Daimler sets to take stake in Beijing Auto.Continue reading...

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