Posted by Shirley Brady on March 15, 2015 12:48 PM
As Billboard's Andrew Hampp points out, South by Southwest is a little more subdued on the brand sponorship front this year, with a 25% reduction in permits and roughly 100 fewer official events, but that doesn't mean brands aren't ubiquitous at SXSW. They are.
There may be fewer parties, but there are still 550 companies exibiting at SXSW 2015, "up 25% from 440 last year," according to USA Today, not to mention invite-only private events taking place in and around SXSW and recruiters at the job fair portion of SXSW Interactive.
As Shiv Singh, Visa's head of digital and marketing transformation, tweeted, "Sometimes the private events or the brand-sponsored events can be just as good if not better than the regular panels."Continue reading...
Posted by Dale Buss on February 27, 2015 07:57 AM
CNN and other cable news outlets fuel frenzy over llamas on the loose, as the social web also goes wild over #thedress, whose maker (and wearer) reaps rewards. Meanwhile, another dress—Calvin Klein's pearl-encrusted Oscars gown for actress Lupita Nyong'o—is stolen.
IBM shifts $4 billion in spending to cloud and mobile.
Netflix finds room for product placement deals for AB InBev and Samsung.
Apple Watch will be unveiled on March 9.
Weight Watchers loses ground more quickly to fitness trackers.Continue reading...
Posted by Dale Buss on February 25, 2015 05:15 PM
It’s a very good day for Buick. Two of America's most-respected arbiters of automotive quality and reliability—Consumer Reports and J.D. Power—both agreed that the GM-owned near-luxury brand continues to gain significant ground in the US market.
Other brands and companies that scored particularly well across the two reports that were released this week were Lexus, Toyota, Tesla, Subaru and Chevrolet.
Most Chrysler brands, however, were notably positioned on the below-average end of the 2015 J.D. Power Vehicle Dependability study. Continue reading...
Posted by Dale Buss on December 5, 2014 09:32 AM
Starbucks unveils high-end roastery concept and mobile ordering.
Cadillac whacks Detroit ad agency, projects half-million global sales by 2020.
Uber teams with Johnnie Walker on UK holiday safety campaign, and snags $41 billion valuation.
Coca-Cola pulls controversial ads for Fairlife milk and launches anniversary nail color line with OPI.
Gap CMO Seth Farbman is stepping down for an advisory role.Continue reading...
Posted by Dale Buss on November 17, 2014 12:54 PM
The North American auto industry continues to ride a surge that is harkening back to the halcyon days of a decade ago, when 16- and 17-million-unit years represented a modern sales peak for the business. Automakers must also find ways to boost sales without the benefit of an incipient economic recovery and the "pent-up demand" by consumers that helped them reach their current peak. That's what auto shows are for.
The 2015 auto show season moves to the U.S. this week with the Los Angeles International Auto Show getting under way with a press preview on Tuesday. Like January's North American auto show in Detroit, it's staged by local associations of auto dealers, but its biggest influence will be as a platform to showcase brands' production models, concept vehicles and feature, which will be closely watched far beyond LA.
Based on sneak peeks and previews, the Los Angeles event will bring car buffs luxury sedans, "super sports cars and SUVs," as brands look to wow consumers—and get them to open their wallets.Continue reading...
Posted by Dale Buss on October 30, 2014 09:12 AM
Apple CEO Tim Cook says he's "proud to be gay" in Bloomberg Businessweek public coming out essay following LGBT rights speech (above) as his company looks to sell iPhone in Iran while CurrentC, rival mobile-payment system to Apple Pay, is hacked.
Microsoft unveils Microsoft Band fitness wearable as it finishes round of previously announced layoffs.
Burger King clears antitrust hurdle with Tim Hortons deal.
Kohl's launches badly needed makeover and details Thanksgiving opening plan.
SodaStream shifts toward carbonated water and plans to close controversial West Bank factory.Continue reading...
Posted by Dale Buss on October 22, 2014 06:03 PM
Problems with faulty airbags made by major supplier Takata have largely been overshadowed by the continuing flow of recalls this year from General Motors, Toyota and other automakers. But now, according to The Wall Street Journal, the seriousness of the safety flaws in these ubiquitous airbags is being underscored in important new ways: U.S. Federal prosecutors have begun an official investigation into the Japan-based supplier and its dangerously defective products.
For owners of up to 7.8 million Toyota, Honda Mazda, BMW, Nissan, GM, Subaru, Mitsubishi, Chrysler and Ford vehicles—essentially, the entire roster of brands in the American market—the NHTSA has issued a warning that they should "act immediately" to fix Takata's defective airbags, the New York Times reports.
Toyota is trying to take this directive one better by asking its Lexus dealers to disable Takata airbags in the models in question if they can't be replaced. And Bloomberg notes that GM plans to warn owners of 2003-2004 Pontiac Vibe hatchbacks who are in warm-weather areas not to allow front-seat passengers until the defective air bags are replaced. "We are treating this urgently," GM Spokesman Alan Adler said. Continue reading...
Posted by Dale Buss on October 22, 2014 09:14 AM
Lexus launches a virtual experience app.
Johnson & Johnson plans to begin testing Ebola vaccine in January, with 250K doses ready by May.
Yahoo's Marissa Mayer fires back at critics as company makes more money from search but still needs clearer strategy.
Microsoft officially lays Nokia name to rest and embraces Lumia for Windows phones.
Target unifies holiday strategy including free online shipping and promotes Taylor Swift's new album (below) as Walmart CMO also talks up holiday plans. Continue reading...