Posted by Claire Falloon on July 21, 2014 01:03 PM
As concert and festival-goers don their denim cut-offs and band t-shirts this summer, they should also get ready for the usual barrage from brands clamoring for their money and attention.
This year fans will encounter everything from advertising and promotions to carefully integrated digital and live experiences from brands including Jim Beam, Honda, Budweiser, Vans and even Staples, which is sponsoring Katy Perry’s Prismatic World Tour (seriously, office supplies? What happened to sex, drugs and rock & roll?)
Old school purists may not like it, but concert sponsorship is nothing new and the presence of big corporate brands in music is a reality we may all have to get used to.
As Lady Gaga noted at SXSW back in March, “without sponsorships we won’t have any more artists in Austin, because record companies don’t have any f*cking money.” And as music labels recede, the big brands are marching in.Continue reading...
Posted by Dale Buss on July 18, 2014 03:03 PM
Music has long been a great currency of marketing. But automotive brands are taking their involvement with music to new levels these days as they seek ways to make connections digitally and with their toughest demographic, Millennials.
Honda, for example, just launched an ambitious effort called Honda Stage that involves concert sponsorships and other music touch points. Nissan this week announced a two-year partnership with the Americana Music Association, give the brand closer ties to country music and Nashville.
And Mazda, though a small brand by automotive standards, now also is trying to mount an outsized presence in the music arena. The automaker just announced an expanded partnership with the Rock 'n' Roll Marathon Series, making Mazda the official automotive partner and doubling the brand’s participation this year to eight or nine events.
The series involves combining entertainment and running, featuring live bands performing at every mile along the course and a post-event headliner concert. Mazda will also have lots of on-site activations such as the Mazda Fueling Station with free food and beverages. It kicked off in Chicago this week and continues through December.
Mazda’s North American vice president of marketing, Russell Wager, talked to brandchannel about the new partnership and the brand's bigger strategy and goals:Continue reading...
Posted by Dale Buss on June 23, 2014 09:17 AM
American Apparel ousted Dov Charney over nude pictures, report says.
Honda, Nissan and Mazda expand recalls of Takata airbag systems.
Starbucks brings made-to-order soda to 16 states and raises prices on drinks and bagged coffee.
Audi draws up EV plans to counter BMW and Tesla, report says.
Thrillist brings online experience to life in New York on second annual Best Day of Your Life.
MORE BRAND NEWS
Ace Hardware renews performance in a big-box world by emphasizing local service.
BMW extends joint venture with Brilliance in China to 2028.
Barbara’s promotes natural snacks and cereals in new campaign.
BNP Paribas nears settlement in US for up to $9 billion.
Bono calls for more brand partnerships with RED at Cannes presentation.Continue reading...
Posted by Shirley Brady on May 22, 2014 09:03 AM
TOP 5 STORIES
Sears closes more US stores in wake of quarterly loss while Sears Canada tests YouTube shoppable videos.
Time Inc. opens ad space on magazine covers, breaking industry taboo.
Unilever unloads Ragu and Bertolli brands for $2.15 billion.
Best Buy hits sales slump in latest quarter.
Facebook adds fingerprinting tool to track users' TV and audio usage.
MORE BRAND NEWS
Airbnb will hand over host data to New York.
Amazon adds first batch of HBO content to Prime.
Beats co-founders face legal action as Spotify hits 10 million subs.
Fab slide continues with fourth round of layoffs.Continue reading...
Posted by Dale Buss on February 26, 2014 04:49 PM
With the European auto market showing signs of life after a five-year recession, and mobile-connectivity technology coming to dominate automobile design worldwide, there are hundreds of car brand executives flocking to Geneva and Barcelona this week.
At this week's Mobile World Congress in Barcelona, increasing news about the latest in automotive technology is being made alongside myriad announcements about smartphone advances and news from the "internet of things." It's similar to how the Consumer Electronics Show in Las Vegas each January has emerged as a crucial venue for advancements in automotive digital technology.
The Geneva Motor Show kicks off next week at a time when it appears European auto sales finally may have bottomed out. Combined with the fact that many of the advances they show won't be available for a year or a few years anyway, the Geneva show is a more important platform for car brands than it has been in some years.Continue reading...
Posted by Dale Buss on February 17, 2014 09:33 AM
Apple talks innovation with Tesla and plans possible heart attack detector in iWatch.
Kickstarter sees user data stolen after hackers crack site security.
NBC launches Jimmy Fallon on The Tonight Show with GE sponsorship, as it sees Sochi Olympics ratings trail Vancouver.
Blue Diamond runs multimedia campaign for Sochi.
Breitbart News Network plans global expansion.
Fisker sees takeover by Chinese auto parts company.
Forbes.com is the latest site to get hacked by the Syrian Electronic Army.
Google buys security startup SlickLogin.
Jamaica’s famous bobsled team gets an updated theme song.
Mazda plans small SUV, report says.Continue reading...
Posted by Dale Buss on February 6, 2014 11:22 AM
Amid heightened concern about the safety of very small cars, MINI USA is launching its biggest-ever marketing campaign in support of the latest iteration of its Cooper model, the 2014-model Hardtop.
The BMW-owned marque has done a great job of establishing itself in the minds of US consumers who want a small, sporty and chic vehicle. MINI also has gotten great reviews by American consumers on quality and dealer relations. By contrast, the Mercedes-Benz-owned Smart car brand has suffered.
In its new campaign, MINI attempts to leverage that brand equity with a fresh creative approach based on an old theme, and unprecedented media spend.Continue reading...
Posted by Dale Buss on February 5, 2014 09:02 AM
CVS quits selling tobacco products, standing to lose $2 billion in sales, and draws plaudits from President Obama and the Twitterverse.
AT&T becomes first Olympics brand to condemn Russia anti-gay policy.
MINI rolls out biggest US campaign.
Google reaches antitrust deal with EU.
McDonald's shows how McNuggets are made.
RadioShack plans to close 500 stores under restructuring.
3M launches $12 billion stock buyback.
Adidas sues Under Armour over patents.
Chrysler says Ram diesel gets 28mpg rating.
Jaguar Land Rover pushes back China production to 2015.
Mazda targets record profits.
Mercedes-Benz global sales rise sharply.
Michael Kors expands in menswear.Continue reading...