Less than three years before New Jersey's New Meadowlands Stadium hosts Super Bowl XLVIII, “serious negotiations” are under way for the $1.6 billion shared home of the Giants and Jets to land a naming-rights sponsor, with MetLife potentially the leading contender, reports the Newark Star-Ledger.

Elsewhere in the Garden State, another stadium is getting a new corporate sponsor. High Point Solutions, a New Jersey supplier of routers, switchers and servers, in March agreed to a five-year, $1 million deal with Quinnipiac University in Connecticut, also according to the Newark Star-Ledger. Quinnipiac is home to close to 6,000 undergrads.

Now the owners of High Point, two brothers who the Wall Street Journal points out never got college degrees themselves, are sticking their company’s name on another university stadium in their corporate home state. This time it’s at NJ's Rutgers University, which has close to 40,000 undergraduates. 

"We're making up for lost time," said cofounder Tom Mendiburu to the Journal.Continue reading...

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Duracell and Energizer miss out on personal-device boom.

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Jeep sponsors Dave Matthews festival.

JetBlue sponsors PBS kids’ summer-reading program.Continue reading...

After 2 ½ years of construction, $1.6 billion spent, and countless debates over how it all should look, feel, smell, be, the New Meadowlands Stadium opened on April 10, 2010, with its 82,566 seats awaiting the backsides of happy lacrosse fans.

Lacrosse isn’t exactly what this stadium is known for, though. This place is all about football: New York Giants and New York Jets football. With 20 home games a year, twice the number of any other stadium in the land, you’d think there would be one company out there ready to pony up some big bucks on the naming rights.

But the troubles on Wall Street and Main Street were just too bad at the time for any corporation to feel good about spending that kind of dough on such a thing. It appears, however, that times have changed.Continue reading...