media brands

Content-Hungry AOL Acquires Globally Ambitious Huffington Post

Posted by Shirley Brady on February 7, 2011 12:27 AM

AOL CEO Tim Armstrong announced at the Super Bowl that AOL is buying Arianna Huffington's Huffington Post website for an estimated $315 million.

The move gives content-hungry AOL a wide range of content (plus SEO savvy and a monster community of eyeballs), and HuffPost's ambitious founder more sites (such as TechCrunch, Patch, Engadget), more muscle and deeper pockets.

The deal — "one of the biggest digital publishing deals in recent memory," writes Ad Age — puts all of AOL's content under a newly formed Huffington Post Media Group, with Huffington — who calls it a merger of visions and says she and Armstrong "finished each other's sentences" when they met in November — serving as its president and editor-in-chief. 

Huffington tweeted from the Super Bowl that the merger means the "same HuffPost team, same goal, but now at lightning speed." More in the video above and press release after the jump.Continue reading...

digital marketing

Brooklyn Decker Boosts Esquire, Barnes & Noble and New Movie

Posted by Sheila Shayon on January 21, 2011 01:00 PM

Selling books got a whole lot sexier this week as Barnes & Noble hosts a virtual Brooklyn Decker. It's all an augmented reality stunt for Esquire magazine, whose readers voted her the sexiest woman alive, prompting a February cover that is now on newsstands.

The model/actress is virtually appearing in 700 Barnes & Noble stores via GPS-enabled technology that allows iPhone users to have their picture taken with her virtual image. It's also a clever digital marketing coup for all concerned.Continue reading...

media brands

Hef's Bid to Take Playboy Private: Smoke and Mirrors?

Posted by Shirley Brady on July 12, 2010 04:45 PM

Don't be fooled by Hugh Hefner's mellow demeanor and smoking jacket. The Playboy founder, who's 84, showed there's spark left in his pipe by announcing an offer today to buy up any shares he doesn't already own in a surprise bid to take the adult entertainment private. He may have foreshadowed the move in a veiled tweet on Friday.

In his proposal to Playboy Enterprise Inc.'s board, Hefner stated that, out of respect for the brand and the editorial direction of the magazine, he is not interested in any sale or merger of Playboy to other bidders, or in selling his shares.

Shortly after his proposal—which is not yet a formal offer—was made public, Penthouse owner FriendFinder Networks said it would make a formal bid for its longtime rival, prompting shares to soar as investors scrambled to respond. RBC analyst David Bank told Bloomberg TV he believes Hefner's move was motivated by a belief the brand is  undervalued on Wall Street.Continue reading...

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