Posted by Dale Buss on May 16, 2013 12:39 PM
Many a dairy brand have been trying to figure out how to pivot their offerings toward the perceived protein needs of men. That's how the whole phenomenon of chocolate milk as a workout "recovery" drink got started, and that's the positioning that has made hits out of tailored dairy-based products such as Muscle Milk.
Now a major brand known for a whole other kind of dairy wants to muscle in on the action. Dannon USA as been advertising in Men's Health magazine depicting its Oikos yogurt as a dose of protein that even men can appreciate. "The New Protein" ad depicts Oikos inside a hamburger bun, for example, on a grill with chicken breasts and in an egg container to underscore the fact that, as a Greek-style yogurt product, Oikos carries even more of a protein punch than regular yogurt.
Men's purchases likely would only ever become a sliver of overall demand for Oikos, which ranked as not only the most successful US new-product launch of 2012 among CPG brands, as evaluated by SymphonyIRI, but the most successful such launch since 2009.Continue reading...
Posted by Dale Buss on April 17, 2012 04:08 PM
Ever heard of Beer Nuts? The brand of bar peanuts, redolent as it is of junk foods and calorie-laden alcoholic concoctions, is typical of male consumption of nuts.
But now Kraft has another approach in mind. Leveraging the increasingly understood association between nuts and health in a new way, the Planters brand has signed a deal to co-brand a nutritious nut mix with Men's Health magazine, as we noted here yesterday.
Planters Nut-rition Men's Health Recommended Mix has rolled out with an advertising campaign on the back cover of the May issue of the magazine and a TV spot (watch it below) that's now running on ESPN and other US cable networks.Continue reading...
Posted by Dale Buss on April 17, 2012 08:59 AM
ABC edges out NBC in the morning.
AOL pushes to grab TV-ad dollars.
Apple loses luster on its shares.
Audi set to buy Ducati, Bloomberg reports.
BlackBerry store sits as quiet marker of RIM failed strategy.
Coca-Cola profit beats estimates.
Coty says it has lined up capital for Avon bid.Continue reading...
Posted by Shirley Brady on April 16, 2012 07:05 PM
ESPN's new Michael Jordan commercial, above, features a different Jordan, hilariously.
Below, P&G's new Tide commercial promotes its support of US athletes at the London 2012 Olympic Games, T-Mobile spokesmodel ditches the pink dress, Planters goes nuts with Men's Health, and more new campaigns:Continue reading...
close of business
Posted by Stephanie Startz on December 11, 2009 05:41 PM
Tiger Inc. faces uncertainty in deals with Gillette and Accenture. [Daily Beast]
Men's Health EIC cites "branding strategies" as reason for repetitive cover lines. [Gawker]
Apple's Lala deal will increase iTunes influence on digital media. [Daily Finance]
Goldman Sachs brand value is in the toilet. But does it matter? [Business Insider]