Posted by Barry Silverstein on September 25, 2013 03:52 PM
Luxury auto brands are well aware that their target audience is the upscale, discriminating buyer with disposable income—the same buyer, in fact, who is attracted to the high-end fashion world and who wants an increasingly personalized, exclusive retail experience.
That's why the latest trend has luxury auto brands expanding into retail—even putting their brand names on non-automotive luxury products.
Bugatti, for example, unveiled an exclusive apparel and accessories collection last week at Milan Fashion Week consisting of two lines, "Ettore Bugatti," carrying an "EB" monogram, and "Extreme Performance," carrying the Bugatti logo. Included in the collection is an exclusive blue crocodile skin handbag for women, the shape of which is said to be inspired by the Bugatti's front grille. Bugatti will open as many as 35 exclusive boutiques around the globe in the next five years to sell its collection. In addition, Bugatti introduced "Tailor Made/Bespoke" for customers only—an exclusive program in which custom-made branded products are created to a customer's specifications.Continue reading...
Posted by Mark J. Miller on September 5, 2013 08:12 PM
Other smartphones can play up all the technical details of how fast they are and how much data they can hold, but Motorola’s Moto X seems to prefer to sell itself as a fashion accessory.
New York Fashion Week begins today, and besides fashion's top design houses, the Google-owned brand will also make its debut on the runway—in the hands of models. The brand has sponsored four designers—Hood by Air, Telfar, En Noir, and Rochambeau—that will show their newest spring lines on Sunday, and at least one of those shows will include an appearance by the Moto X, Ad Age reports.
Another Google device, Glass, has made it into the September issue of Vogue, but there's no word yet if the futuristic spectacles will appear on the runway.Continue reading...
Posted by Sheila Shayon on September 5, 2013 04:58 PM
Front row seats at New York Fashion Week may be in less demand now that the world-famous fashion displays have been turned into a second-screen experience of sorts as more brands take their collections digital.
Designer Rebecca Minkoff is setting the pace with plans to debut photos of her new looks on social photo app Snapchat moments before the models strut their stuff on the runway at Lincoln Center in New York City. Given the 10-second life of the app, users must request to connect to Minkoff for the brief preview.
"There's been a lot of debate this year about fashion shows and the circus around it; some people are cutting back," said Uri Minkoff, CEO of Rebecca Minkoff and Ms. Minkoff’s brother, according to Mashable. "We believe in a different approach. We believe the consumer is part of [fashion week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can't attend the show."
This year's shows will be live-streamed online on Mercedes-Benz's dedicated Fashion Week website, making it even less necessary for fashionistas to attend the shows in-person.Continue reading...
Posted by Sheila Shayon on February 7, 2013 11:20 AM
Mercedes-Benz Fashion Week has begun its annual run at Lincoln Center, and several industry firsts will be on display — including a live stream of every runway show and video on-demand provided by Rightster and IMG Fashion.
"We constantly look to provide innovative solutions for designers to connect with buyers, press and consumers around the globe,” said Peter Levy, senior vice president of IMG Fashion Worldwide Events and Properties. “Our extended partnership with Rightster will allow us to bring the rich content live from the runways to fans and media who support the event, opening the doors for designers worldwide.”
Last year, IMG Fashion and Rightster’s distribution of live streamed shows brought a 165% increase in viewership.Continue reading...
Posted by Mark J. Miller on March 6, 2012 03:14 PM
Fellas who have been bumming out for the past eon about not having any pantyhose made expressly for them can now rest easy. There’s a new trend in town and Women’s Wear Daily is calling it mantyhose.
Racked.com is trying on a few other names for the new product — Brosiery, Guylons, He-tard, Beau-hose — and asking consumers to vote. At this writing, Brosiery was smothering the rest of the competition.
As WWD points out, men having seen this much hose for guys since NFL Hall of Famer Joe Namath donned a pair for a Hanes BeautyMist commercial and Burt Reynolds showed off his nylon-clad gams in a Cosmopolitan pictorial.
Italian fashion designer Emilio Cavallini is leading the charge, looking to expand the 4 million pairs of tights that he sells annually to a new audience: men.
Cavallini's website is offering at least six different designs of the unisex tights including white or gray side bands, skulls, stars, checks, and horizontal stripes. He has also designed camouflage mantyhose, which may appeal to officers and gentlemen.Continue reading...
Posted by Shirley Brady on February 23, 2012 12:10 PM
Mercedes-Benz has bought a prime-time slot during one of the most-watched television events on the planet — the Academy Awards ceremony — with the commercial above premiering during Sunday's Oscars telecast on ABC.
The minute-long spot touts the sixth generation SL with, appropriately, a vintage nod to the model's storied history, from the 1950's SL roadster through to the 1960's and so on to the latest iteration, the 2013 model, which passes them all on a soft-glowing sunny California day.Continue reading...
Posted by Abe Sauer on February 17, 2012 12:07 PM
Toyota teams with Marvel for a Yaris viral video, above.
Ford hooks up with the 2012 Sports Illustrated swimsuit issue for product placement.
The king(size) Snickers bar is dead. Make way for the fun size.
Below: Coke and ScarJo, Will Ferrell, Jeremy Linsanity and more.Continue reading...
Posted by Abe Sauer on February 10, 2012 05:06 PM
It's sexy sex time!
Not to be outdone by all the sexing sex talk between Catholic leaders concerned with religious freedom and the Obama administration's mandate on providing birth control, brands got into the prophylactastic fun.
Are you ready for an almost-entirely NSFW post? Okay! First, there's the Louis Vuitton condom that wasn't.Continue reading...