Posted by Dale Buss on November 12, 2013 09:24 AM
Samsung launches major soccer-based campaign for Galaxy 11 as new phase of its trial against Apple begins.
MillerCoors cans lime-flavored Miller Chill after poor sales.
Motorola plans lower-cost phone.
Anheuser-Busch endorses consumer reach of Facebook.
Coca-Cola vows to engage suppliers on "land grabbing."
Google relents on YouTube ad measurement and expands Glass features into music.
Kellogg runs into trouble with "distasteful tweet" in UK.
McDonald's plans broad attack on CPG coffee aisle.
Merck launches pet-diabetes campaign.Continue reading...
Posted by Dale Buss on October 14, 2013 09:27 AM
Nespresso sees coffee pod patent revoked by European regulators.
Procter & Gamble goes high-brow in fashion collaboration.
Ford teams with University of Michigan for new battery lab.
Alibaba plans to blow out infrastructure spending on Chinese "e-conomy."
Alitalia set for vote that may bring Italian government back in as an owner.
California Pizza Kitchen rolls out gluten-free pizza effort.
Daytona International Speedway fires up campaign.
Foursquare opens ads to all businesses.
GM opens new stamping plant in Texas.
Google+ users may see themselves crop up in new ad campaign.
HTC eyes China for survival.
Huawei innovates with rotating CEO system.Continue reading...
Posted by Dale Buss on October 1, 2013 09:21 AM
Aquafina introduce water line targeting teens.
Amazon plans to hire 40 percent more seasonal workers for this holiday.
Infiniti plans to cut inventories and raise standards for dealers.
AT&T plans ultrafast-internet system for Austin, Texas.
Adobe targets next generation of creatives.
Cardlytics debuts new visual identity and logo.
CNN and NBC scrap projects on Hillary Clinton.
Chrysler reports best September sales since 2007; all US automakers report today.
Dish Network and Walt Disney reach short-term deal to avoid blackout.
GM encounters softening sales in India.
Google closes in on deal to end European antitrust case over search.
Heineken hints at creating "high-end" home-beer machine.
JPMorgan settlement could falter over question of "wrongdoing."
Merck aims to save $2.5 billion by cutting additional 8,500 jobs, extending layoffs to 20% of workforce in shift to sales-driven R&D.
Microsoft and Nokia make inroads in Europe's lower-end smartphone market.Continue reading...
Posted by Dale Buss on December 21, 2012 08:55 AM
Adobe buys Behance for its design community.
Hostess Brands holds out for meaningful offers.
Quaker Oats readies Quaker Up campaign in US.
ABC leads America's late-night TV ratings with Nightline but loses Jake Tapper to CNN.
Absolut Vodka looks to Cirque du Soleil for inspiration.
American Airlines and US Airways sketch out how merger would affect pilots.
BAE strikes $4-billion deal with Oman.Continue reading...
brands under fire
Posted by Sheila Shayon on December 10, 2012 06:04 PM
Merck chairman and CEO Kenneth C. Frazier was honored in June with the “Good Scout” Award by Philadelphia’s Cradle of Liberty Boy Scout Council. Frazier grew up in North Philadelphia and credits scouting as instrumental in his life. Now Frazier, the first African American to head a major pharmaceutical company, is turning his back on the organization until it reverses its discriminatory policies.
Now Frazier and Merck, one of the largest pharmaceutical companies in the world, have joined the growing wave of corporate leaders taking a stand against discrimination towards gay scouts and leaders in the Boy Scouts of America.
As GLAAD notes of the corporate backlash to the Boy Scouts' anti-LGBT stance, Merck joins Intel and UPS with the following statement: “The BSA's policy of exclusion based on sexual orientation directly conflicts with the Merck Foundation’s giving guidelines. The Foundation re-evaluated funding for the BSA when the organization restated its policy that excludes members on the basis of sexual orientation. Merck Foundation has notified the BSA of this decision.”
Boy Scouts of America director of public relations, Deron Smith, provided the following statement to brandchannel: “Scouting believes that good people can personally disagree on this topic and still work together to accomplish the common good. While not national sponsors, these companies have positively impacted America’s youth through support of Scouting in local communities. We respect their right to express their own opinions.”Continue reading...
Posted by Dale Buss on September 26, 2012 09:06 AM
Coca-Cola announces Global Fund donation at Clinton Global Initiative meeting, teams up with Segway creator on clean water project and launches corporate blog.
GE's Jeff Immelt joins the few brave CEOs on Twitter.
IBM targets Amazon in the cloud.
AirAsia creates child-free quiet zones on flights.
Arby's sees gains under new owners.
Barnes & Noble plans to launch Nook video service.
Chase Bank tops customer-satisfaction study.Continue reading...
Posted by Dale Buss on July 27, 2012 09:12 AM
Google homepage logo pays tribute to the opening of the XXX Olympic Games in London.
Amazon founder Jeff Bezos pledges $2.5 million in support of gay marriage as Chick-Fil-A deals with firestorm created by CEO’s gay-marriage stance.
Barclays reveals new interest-rate probe and more U.S. lawsuits.
Airbus delays A350 over production problems.
Apple acquires fingerprint security firm.Continue reading...
Posted by Dale Buss on June 6, 2012 09:01 AM
TD takes top spot on Interbrand's new Best Canadian Brands ranking.
JCPenney continues claw-back of new business model, plans to use term "sale" again.
Sara Lee renames North American business Hillshire Brands and narrows focus to meat.
Apple uses more celebrities in marketing; what does that say about new products?
Justin Bieber debuts another fragrance concept called Girlfriend.
Burger King expands in Russia.
Clear Channel shifts royalty deal for music artists including Taylor Swift's label.Continue reading...