Interbrand IQ: The Best Asian Brands Issue

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In the News: Google, Apple, Burger King and more

Posted by Dale Buss on May 15, 2013 09:20 AM

In the News

Google CEO Larry Page discloses vocal-cord condition as company plans music-streaming service.

Apple is being investigated for its role in e-book pricing.

Burger King rolls out BK Rib to bust McRib by McDonald's.

ABC tests expanding Nielsen ratings to mobile and plans to consolidate Dancing with the Stars to Monday evenings.

Amy's Baking Company goes rogue after Kitchen Nightmares rejection, shows what brands shouldn't do on social.

Bloomberg terminal-use issue highlights stress in corporate culture as Wall Street firms begin to regard it as competitor.

Dell will miss profit estimates.

Dollar General looks to hire 10,000 new employees this month.Continue reading...

media triage

Reader’s Digest Turns a Page, Files for Chapter 11 Again

Posted by Sheila Shayon on February 19, 2013 01:26 PM

Reader’s Digest is filing for bankruptcy for the second time in three and a half years.

"Under a restructuring agreement supported by Wells Fargo & Co., $465 million of remaining senior notes will all convert to equity," explained CEO Robert Guth to Bloomberg. "The key message here is that we have a lot of confidence in the future of the business based upon the success of the ongoing operational transformation, but we haven’t had as much success with the balance sheet side of it and we need this process to help accelerate that."

"The Chapter 11 process, which will facilitate a significant debt reduction, will enable us to continue to redefine our business by focusing our resources on our strong North America publishing brands, which have shown a new vitality as a result of our transformation efforts, particularly in the digital arena," Guth stated in the press release announcing the restructuring.Continue reading...

brand news

In the News: Reader's Digest, Starbucks, Maker's Mark and more

Posted by Dale Buss on February 18, 2013 09:01 AM

In the News

Reader's Digest files for bankruptcy for second time.

Starbucks bets on Asia-Pacific growth.

Maker's Mark restores alcohol content after public uproar.

BMW recalls 30,000 SUVs for brakes.

Biggby Coffee has big plans to expand regional coffeehouse chain into national brand.

CBS buys into cable TV.

Coca-Cola says reached Twitter-imposed ceiling as reason for stopping tweeting during Super Bowl.

Danone may be targeted by activist investor who prodded Heinz.Continue reading...

brand news

In the News: AOL, Audi, Burger King and more

Posted by Dale Buss on January 25, 2013 09:01 AM

In the News

AOL plans to distribute Discovery channels as its Huffington Post flip flops on Goldman Sachs.

Animal Planet finds room for Geico and other advertisers in annual Super Bowl "Puppy Bowl."

Ann Taylor brings back actress Kate Hudson as ambassador and designer.

Apple plans to offer broader guidance on earnings as it must fight to maintain dominance of iPhone.

Audi releases Super Bowl commercial with alternate endings for YouTube voting.

Boeing faces of extended inquiry by authorities into Dreamliner fires.

Bristol settles Hepatitis C claims.

Burger King drops firm that supplied horse meat in UK.Continue reading...

brand news

In the News: Facebook, DirecTV, Mercedes-Benz and more

Posted by Dale Buss on January 16, 2012 09:01 AM

In the News

Adobe integrates social ad startup Efficient Frontier.

American Airlines partners with GayCities for promo.

Bank of America image officer lays out her turnaround strategy.

Carnival questions captain after cruise shipwreck off Italy kills six people.

DirecTV dispute blocks NFL games.

Facebook IPO appears to be set for May.

Fiat plans to make up to U.S. dealers after poor 500 launch.Continue reading...

brand news

In the News: American Airlines, Groupon, News Corp. & more

Posted by Dale Buss on November 29, 2011 09:01 AM

In the News

Apple's environmental impact concerns China.

AT&T has an 11th hour plan to salvage T-Mobile deal and win over reluctant FCC.

American Airlines parent AMR files for bankruptcy protection to restructure debt as talks with pilots end.

American Express launches $20-million giveaway to spur online sales.

BSkyB holds annual meeting as James Murdoch survives investor vote; singer Charlotte Church alleges coverage trade-off for singing at Rupert Murdoch's wedding; and The Guardian reports broadening of News Corp. hacking scandal to include a North Ireland government minister.

Chevrolet gives three-day Sonic test drives to Klout leaders.

Cyber Monday sales come in 15-20 percent higher than a year ago.

Facebook targets $10 billion IPO for spring that would value social network at $100B.

Groupon shares plummet post-IPO.Continue reading...

brand news

Brands to Watch: Kindle Fire, Pizza Hut Tackles Hunger and Yes, it's the Brooklyn Nets

Posted by Shirley Brady on September 26, 2011 05:59 PM

Brands to Watch

Amazon is set to unveil the Kindle Fire e-reader on Wednesday, with Conde Nast, Hearst and Meredith on board, but Time Inc. negotiations going down to the wire.

Boeing confident about Dreamliner output as All Nippon Airways prepares for aircraft's first commercial flight.

Chrysler lets car buyers track production and delivery.

Coca-Cola CEO is "cautiously pleased" with company outlook.

Jay-Z announces the New Jersey Nets will be renamed the Brooklyn Nets, and that he'll kick off the NBA team's new home at the Barclays Center with an eight-concert series in Sept. 2012.

John Hancock extends "Who Knew?" campaign.Continue reading...

media brands

Hearst and Meredith are “Unbound” and “EatingWell”

Posted by Sheila Shayon on June 27, 2011 03:30 PM

Media brands competing in the still-hot fashion/beauty and women's lifestyle categories are heating up with the latest moves by Hearst and Meredith. 

Hearst’s new campaign, “Unbound,” brings together all of Hearst’s titles such as Esquire and Good Housekeeping into one, with the forward-tilting “d” representative of all things digital.

“We’re unleashing our brand DNA… we said, O.K., let’s step back, take a look at who we are and what Hearst Magazines now represents,” commented Michael Clinton, president for marketing and publishing director at Hearst Magazines, to the New York Times.

After a series of costly investments, from the $892 million acquisition of 100 Lagardère publications, to the $325 million purchase of digital agency iCrossing, and a JV with Scripps Network Interactive on Food Network Magazine, Hearst is revving up for even more, testing an HGTV Magazine and “e-commerce initiatives coming up this fall” according to Clinton.Continue reading...

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