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brand news

Headline Roundup: Expansions, Contractions

Posted by Stephanie Startz on January 12, 2010 08:03 AM

Fiat denies rumors of Alfa Romeo sale, reinforces stakes for brand in 2010. [NY Times]

"Google" declared word of the decade. [WSJ]

Toyota to expand Prius brand. [CNNMoney]

Tesco beats Christmas sales expectations. [WSJ]

Intel, Microsoft creating interactive digital ads. [WSJ]

Coca-Cola focuses on low-income consumers in India. [Warc]Continue reading...

brand news

Headline Roundup: Since Disney Came To Town

Posted by Stephanie Startz on October 13, 2009 08:01 AM

If bid for NBC is successful, Comcast could rival ESPN. [WSJ]

Bank of America will hand over legal documents from Merrill purchase. [WSJ]

China drives German automaker sales. [FT]

Embarrassed T-Mobile discontinues Sidekick sales after consumers lose data. [WSJ]

Music industry moves to web, combining branded content, advertising for revenue. [BrandWeek]

Ad campaigns market the promise of America. [NY Times]

Disney to rebrand stores as an "experience," may open Times Square flagship. [NY Times]

(More headlines: NBC's mom site, mags' new revenue sources.)Continue reading...

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