brand news

Headline Roundup: Expansions, Contractions

Posted by Stephanie Startz on January 12, 2010 08:03 AM

Fiat denies rumors of Alfa Romeo sale, reinforces stakes for brand in 2010. [NY Times]

"Google" declared word of the decade. [WSJ]

Toyota to expand Prius brand. [CNNMoney]

Tesco beats Christmas sales expectations. [WSJ]

Intel, Microsoft creating interactive digital ads. [WSJ]

Coca-Cola focuses on low-income consumers in India. [Warc]Continue reading...

brand news

Headline Roundup: Since Disney Came To Town

Posted by Stephanie Startz on October 13, 2009 08:01 AM

If bid for NBC is successful, Comcast could rival ESPN. [WSJ]

Bank of America will hand over legal documents from Merrill purchase. [WSJ]

China drives German automaker sales. [FT]

Embarrassed T-Mobile discontinues Sidekick sales after consumers lose data. [WSJ]

Music industry moves to web, combining branded content, advertising for revenue. [BrandWeek]

Ad campaigns market the promise of America. [NY Times]

Disney to rebrand stores as an "experience," may open Times Square flagship. [NY Times]

(More headlines: NBC's mom site, mags' new revenue sources.)Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia