Posted by Dale Buss on April 10, 2013 09:17 AM
Chrysler recalls more than 214,000 vehicles.
JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.
GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.
Aereo finds broadcasters circling the wagons against its streaming model.
Apple and Yahoo discuss deeper iPhone partnership, WSJ says.
Beech-Nut teams with Goya to launch Hispanic baby food line.
Behr launches social media program to market paint.
Cablevision Systems gives more responsibilities to wife of CEO.
Cannes Lions Festival adds jury on Branded Content and Entertainment.
Chili's begins marketing pizza nationwide.
Facebook has yet to monetize billion-dollar Instagram acquisition.
Fiat becomes more reliant on US and Asia for growth.
Fisker Automotive prepares to file under Chapter 11 soon.
Frontier Airlines may be on the block, WSJ says.Continue reading...
Posted by Dale Buss on February 18, 2013 09:01 AM
Reader's Digest files for bankruptcy for second time.
Starbucks bets on Asia-Pacific growth.
Maker's Mark restores alcohol content after public uproar.
BMW recalls 30,000 SUVs for brakes.
Biggby Coffee has big plans to expand regional coffeehouse chain into national brand.
CBS buys into cable TV.
Coca-Cola says reached Twitter-imposed ceiling as reason for stopping tweeting during Super Bowl.
Danone may be targeted by activist investor who prodded Heinz.Continue reading...
Posted by Dale Buss on December 21, 2012 08:55 AM
Adobe buys Behance for its design community.
Hostess Brands holds out for meaningful offers.
Quaker Oats readies Quaker Up campaign in US.
ABC leads America's late-night TV ratings with Nightline but loses Jake Tapper to CNN.
Absolut Vodka looks to Cirque du Soleil for inspiration.
American Airlines and US Airways sketch out how merger would affect pilots.
BAE strikes $4-billion deal with Oman.Continue reading...
Posted by Shirley Brady on October 19, 2012 12:01 PM
MetLife is taking its buddies in the Peanuts gang to Walmart, as it pitches a whole new way to buy insurance — in a box, with Snoopy on the cover, which can be picked up in the baby or pharmacy section:Continue reading...
Posted by Dale Buss on April 24, 2012 08:55 AM
Adobe pivots to target marketing departments.
Amazon adds lab and industrial goods to offerings.
American Airlines cites progress in labor talks.
Apple may be losing to Proview in China iPad trademark battle.
AT&T earnings rise as new wireless subscriptions stall.
Facebook sees revenue soar and passes 900M active monthly users, though growth slows right before IPO.Continue reading...
Posted by Abe Sauer on March 30, 2012 12:05 PM
Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.
Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...
Posted by Shirley Brady on February 24, 2012 08:05 PM
As it has done for the past three Academy Award ceremonies, jcpenney will hit the Oscars red carpet by promoting its recent "brand refresh," showing off that it's had a little work done (new logo, single-monikered lowercase name) and is making a comeback in true Hollywood fashion.
New brand face Ellen DeGeneres will be featured in five 30-second commercials (watch "Changing Room" above and a sneak peek at others set in the Wild West, Victorian England and ancient Rome, below) that will air in North America during ABC's telecast on Sunday night.
Other brands debuting new campaigns at the 84th annual Academy Awards include Hyundai's new Wes Anderson commercials, and a glamorous spot for the sixth-generation SL roadster by Mercedes-Benz.Continue reading...
Posted by Shirley Brady on February 24, 2012 02:16 PM
Expanding on its Super Bowl Game Day campaign with America's animated icons that picked up at the Grammy Awards, MetLife will run the spot above ("5 Cents") during the Oscars telecast on Sunday night.
The old gang (the Peanuts crew, featuring Snoopy, Charlie Brown, Lucy and Woodstock) are shown sitting in a conference room being pitched on an insurance deal that they know they can do better on, reiterating the brand's new tagline: "MetLife. I can do this."