Posted by Sheila Shayon on November 30, 2012 11:24 AM
The Michael J. Fox Foundation refreshed its branding earlier this year in order to put the emphasis on "research" and less on "Fox." Now, for the holiday season, it's turning the spotlight “Tell Us Your Story” Facebook campaign invites patients and their loved ones to share personal experiences or anecdotes about living with Parkinson’s disease to raise money and awareness.
Biopharmaceutical company UCB will donate $5 to MJFF (up to $60,000) for every “Like” or “Share” of each person’s story now through December 31st.
The Foundation has no endowment so every dollar raised goes straight to research and progress towards finding a cure. Additionally, every donation received through “Tell Us Your Story” will be matched dollar-for-dollar as part of the Foundation’s $50 million Brin Wojcicki Challenge, which was launched by Sergey Brin and Anne Wojcicki, bringing the total potential contribution to $120,000.Continue reading...
Posted by Shirley Brady on May 8, 2012 03:45 PM
The Michael J. Fox Foundation made headlines last fall with a limited-edition collection of Nike shoes inspired by the actor's Back to the Future character. The high-profile auction raised $9.4 million for the foundation, the largest private funder of Parkinson's Disease research in the world.
Fox's foundation is now heading into its own future with a new look and feel, one prompted by its humble founder, who wants to take the focus off himself and shine a spotlight onto the community of people helping find a cure for P.D.
Founded in 2000, the Foundation has just unveiled the first logo refresh in its history. "While our mission remains exclusively to speed research progress, we are increasingly a portal to engagement for the PD community at large — not just researchers but patients, their loved ones, physicians and members of the general publich who are inspired to give back," writes Holly Barkhymer, the organization's VP of marketing and communications, in a blog post.
The logo refresh features an updated font, simplified color scheme and a few tweaks to its iconic fox, who now features a dashing tipped tail and has added an ear. "We adore our fox, and it was very clear to us that the fox would remain," Barkyhmer told brandchannel. "One of the goals of the refresh was to make sure that people saw that the fox is a fox with a second ear and more defined tail. He's still fleet, intuitive, cunning, resourceful and smart."Continue reading...
Posted by Mark J. Miller on November 15, 2011 04:04 PM
When 1985’s Back to the Future blew the doors off of the box office (eventually pulling in $303.87 billion), two sequels were automatically set into motion and released in 1989 and 1990. And somewhere in there, someone got fully turned onto the joy of product placement.
Back to the Future II was particularly chockfull of brand names, including Pepsi, Texaco, Mattel, Pizza Hut, Black and Decker, The Weather Channel, 7-Eleven, and AT&T, among others. But fans salivated most over the special shoe that Nike designer Tinker Hatfield created for the film, the Nike MAG shoe, with its glowing LED panel and an electroluminescent “Nike” for Michael J. Fox to wear as the film’s hero, Marty McFly.
Sneaker aficionados had been begging the company for years to release the same shoe to the mainstream. So in a highly-publicized eBay auction in September, Nike made only 1,500 to auction off on eBay to raise cash for Michael J. Fox’s Foundation for Parkinson’s Research. The result was $4.7 million from consumers, which a matching initiative doubled to $9.4 million.Continue reading...
Posted by Michael Waltzer on September 23, 2011 12:58 PM
The Marty McFly-tastic Nike MAG eBay auction (dubbed "Back 4 the Future" given its Back to the Future tie-in) has ended, with impressive results as a fundraiser for Michael J. Fox's foundation.
During the 10 day period of the auction, all 1,500 pairs of shoes were sold, many to millionaires (check out Kanye West's B4TF kicks) to be sure, but all for a great cause.
Stupiddope.com reports that the final tally raised at auction was $5,695,190 and 53 cents — for which Sergey Bin, Co-Founder of Google, is matching dollar for dollar. That $11 million will now see its way to the Michael J. Fox Foundation for Parkinson's Research.
But don't fret all you sneaker fans out there, because although the shoe may have been out of reach for many, there is more memorabilia going around to hopefully satisfy that craving.Continue reading...
Posted by Shirley Brady on September 9, 2011 06:17 PM
The first pair of Nike MAG shoes have been sold to British performer Tinie Tempah.
The 22-year-old rapper paid $37,500 for the first pair of the shoes in a live auction in Hollywood last night. The 1,499 other pairs of the Back to the Future-inspired shoes are being sold to "qualified bidders" on eBay, after being hyped this week in a viral campaign and then revealed last night by Michael J. Fox, whose Parkinson's foundation will benefit from the proceeds (which Google will match).
The only problem: fans of the movie and sneaker collectors who've been clamoring for the one-of-a-kind kicks are complaining that they've been tricked — that only celebrities and VIPs like Tempah can get them, because they certainly can't afford to pay thousands of dollars for the limited-edition kicks, even for a great cause.
What do you think? Did Nike shoot itself in the foot by whipping fans into a frenzy with a brilliantly executed public viral campaign —only to reveal that they can't afford them? Post your thoughts in our debate forum.
Posted by Michael Waltzer on September 8, 2011 07:30 PM
Following a viral campaign that drove sneaker-heads, movie buffs and Back to the Future fans crazy this week, Nike has confirmed that it's all to do with the release of its latest shoe — the Air Mag — and a good great cause.
The limited-edition shoe is based on Marty McFly's self-tying, glowing Nike kicks in Back to the Future II, the release is a fundraiser for the foundation of the actor of who played McFly, Michael J. Fox.
The "McFly's Closet" video at top was born to go viral, posted by a YouTube user calling himself DocEmmettBrown88 and featuring McFly's sneakers.
Watch Nike's Air Mag spot below and read about the build-up, timed (cleverly) to the Fashion Week and Fashion's Night Out frenzy revving up into high gear today.Continue reading...
Posted by Michael Waltzer on April 27, 2011 06:00 PM
If you haven’t noticed the staying power of flash mobs, many organized by brands looking to generate some viral buzz — well, lucky you. They're everywhere.
Earlier today we noted some up and coming Disney stars promoting themselves with an Apple Store mini-flash mob. T-Mobile in the UK has been particularly fond of them — but can Glee also be blamed for this?
The FOX hit series' recent extended episode featured a flash mob breaking out in the middle of the mall, dancing to the song Barbra Streisand by Duck Sauce. As is typical with flash mobs, it starts with just a few characters, and builds up until the floor of the mall is covered in dancers and the whole thing ends up on YouTube, Facebook, Tumblr and Twitter.Continue reading...
Posted by Shirley Brady on April 8, 2011 10:00 AM
In a move reminiscent of H&M's collaboration with Swedish fashion blogger Elin Kling, Ralph Lauren's Big Pony men's fragrance collection is promoted in this short film, The Law Of Seduction, starring Rumi Neely and her photographer boyfriend Colin Sokol, who shoots the images on her blog, Fashion Toast.
The designer is also supporting The Michael J. Fox Foundation for Parkinson's Awareness Month by donating 100% of the proceeds of limited-edition jewelry for men ($95 dog tags) — watch the spot below.Continue reading...