Posted by Mark J. Miller on December 5, 2013 07:41 PM
Kanye West and Nike recently split ways after having some creative differences (of the monetary type, of course). West took his act to Adidas (for $10 million and a bit of royalties), but the Swoosh didn’t bat an eye. Tuesday night, famed rapper Drake took the stage during his Would Like a Tour? tour in Nike’s birthplace of Portland, Oregon, and told fans that he had partnered up with Nike’s Jordan Brand.
"Today also happens to be one of the best days of my life," Drake told the crowd. "Growing up, I'm sure we all idolized this guy, he goes by the name of Michael Jordan. So today, I came to Portland and officially became inducted into the Team Jordan family." Enjoy it now, Drake. West was pretty excited when his first Air Jeezy came out back in 2009, too.
Drake and Nike jumped in with both feet. He immediately posted pics of two new pairs of sneakers on his Instagram, which feature the Jordan Jumpman logo next to Drake’s October Very Own (OVO) label, GQ reports.Continue reading...
Posted by Mark J. Miller on November 27, 2013 05:23 PM
Burberry can now consider itself a member of an elite club that already claims Michael Jordan, General Motors, and Apple among its ranks. All four have dealt with trademark issues in China.
China’s national trademark office told the British luxury brand that it can no longer trademark its signature beige-black-and-red pattern on leather goods there, the Wall Street Journal reports. The Chinese government had “received an application challenging Burberry's trademark to the pattern,” and it sided with the local company.
Burberry, of course, will appeal. After all, sales for the brand went up nearly 20 percent in the year ending March 31 compared with the previous year, with China accounting for 14 percent of the brand’s overall retail and wholesale revenue. "A decision like this will not move the needle [on sales], because when you travel around Asia you find so many fake products already," Bernstein Research analyst Mario Ortelli told the paper. But that surely won't make the people at Burberry feel any better.Continue reading...
Posted by Shirley Brady on December 21, 2012 10:58 AM
You may have noticed "Jordans" trending on Twitter today. Inclement weather across much of the U.S. did not stop Jordan Brand fans from lining up in the cold to pick up the new $185-$225 Air Jordan 11 Retro "Bred" shoe from Nike, one of the most highly anticipated releases of 2012 for sneaker heads. One mob scene in Alabama saw local police using pepper spray to control the crowd, who were vying for one of 36 bands that would allow them to acquire the iconic kicks at a later date. Nike's stock rose 4% this morning, while its latest quarterly earnings report indicates the company intends to "focus resources on driving growth in the NIKE, Jordan, Converse and Hurley brands" going forward.
Posted by Mark J. Miller on December 18, 2012 06:01 PM
Back in October, Miami Heat guard Dwyane Wade parted ways with Michael Jordan after serving as a spokesman for his Nike-backed Jordan Brand for a number of years. Wade, who has plenty of fans in America, was moving on to conquer a new land: China.
Only a week later, Wade confirmed rumors by announcing that he had signed with Chinese sportswear company Li-Ning. And now Li-Ning is coming right back to Wade as it's signed a deal with the Miami Heat that will find the team's branded merchandise sold at the American Airlines arena (where the billboard above can currently be spotted) and its name and logo posted on in-arena signage as well as on the team’s website and its TV broadcasts.
"The LI-NING brand represents both style and substance and is therefore a welcome addition to the Miami Heat family of partners," said Eric Woolworth, president of The Heat Group's Business Operations, in a press release. "We're eager to help introduce Li-Ning to Heat fans everywhere and we are confident their new collection of Wade merchandise will have a very broad appeal."
Li-Ning, in the middle of a three-year overhaul, is hoping the new partnership will boost its revenue and perception. The Wall Street Journal reports that the company “will record a substantial net loss for the year … as they attempt a major turnaround.”Continue reading...
sports in the spotlight
Posted by Andrew Chan on December 6, 2012 09:28 AM
On Wednesday night, Kobe Bryant became the fifth and youngest member to enter the NBA's exclusive 30,000 point club. He joins Michael Jordan, Wilt Chamberlain, Karl Malone and Kareem Abdul-Jabbar, as the NBA celebrates in its video recounting Bryant's journey.
Posted by Abe Sauer on September 14, 2012 10:07 AM
If yo-yoing was a major sport, Chinese athletics brand Li-Ning would have a lock on the market for yo-yo gear. In the last four years, the brand has gone from potential global dominance to firing its CEO to moderate success at the London Olympics.
But struggling Li-Ning may be about to catch a big break. If rumors are true — and they appear to be — Li-Ning just drafted NBA superstar Dwyane Wade.
As first reported, and then confirmed, by blog Sneakerwatch, two-time world champion, NBA Finals MVP, and Miami Heat star Wade is going to pass on renewing his deal with Michael Jordan's Nike-backed Jordan Brand and instead sign onto Li-Ning's roster. That's huge news for Li-Ning, and a blow to Jordan Brand.Continue reading...
Posted by Dale Buss on August 7, 2012 09:01 AM
AMC tries to enlist consumers in standoff with Dish Network.
Amazon expands use of delivery lockers and expands into social gaming.
American Airlines faces record $162 million in penalties.
Apple plans to pull YouTube app from iPhone and iPad in growing rift with Google as it grills the head of strategy for Samsung in court.
Best Buy founder moves on estranged company.
Chuck E. Cheese starts new campaign aimed at moms.
Coca-Cola deals with kick-out threats from Bolivia.Continue reading...
Posted by Shirley Brady on July 2, 2012 12:27 PM
Olympic sponsor Adidas has unveiled the next phase of its Olympic 'Take the Stage' campaign, above. The focus of the spot is Team Great Britain athletes in what's being called the brand's biggest-ever marketing spend. According to Brand Republic, "It's being supported by a large-scale digital output across a dedicated site, www.adidas.com/all2012, Facebook and Twitter, using the handle @adidasUK, with a dedicated hashtag #takethestage, which will run for the next six weeks." Below, check out the official London 2012 Predator shoe and a new addition to Stella McCartney's Team GB Olympics kit — a rain cape.Continue reading...