Posted by Sheila Shayon on November 8, 2013 05:37 PM
J.Crew has crossed the pond to bring its own brand of preppy duds to London's Regent Street, opening its first flagship outside North America today. The 17,000-square-foot store houses separate men's and women's shops, as well as Crewcuts, the retailer's children's boutique. The London expansion will also include two other retail locations, one women's and one men's store.
Combatting an increasingly "promotional" retail environment in the US, the retailer hopes that greater brand awareness through physical locations in the UK will provide a needed boost. J.Crew has also opened 3 new retail locations in Canada recently, as well.
"London was an easy decision,” said chairman and CEO Mickey Drexler. “It is a place where people understand and respect the integrity of great style and design."
Indeed, finding a place among London's High Street stores may be a better fit for the increasingly upscale J.Crew brand, whose prices are in stark contrast to its fellow shopping mall tenants in the US, such as growing fast fashion brands like H&M. But with some product prices in the UK bumped up almost 40 percent, the retailer runs the risk of creating sticker-shock in Europe. "I've heard rumblings about it," Creative Director Jenna Lyons said, regarding additional taxes and duties associated with having an international location, "and we're doing everything we possibly can to keep the quality of the product as good as it can be and maintain the tightest possible price."Continue reading...
getting by with a little help
Posted by Sheila Shayon on October 31, 2013 04:43 PM
First Lady Michelle Obama is bringing in the big guns to get kids to eat more fresh produce through her “Let’s Move” campaign. Sesame Street’s Elmo, Rosita, Big Bird and Abby Cadabby are officially on board as Sesame Workshop has waived its licensing fees to the characters for two years making the initiative possible.
“Just imagine what will happen when we take our kids to the grocery store, and they see Elmo and Rosita and the other Sesame Street Muppets they love up and down the produce aisle,” Obama said at a press event. “Imagine what it will be like to have our kids begging us to buy them fruits and vegetables instead of cookies, candy and chips.” Elmo and Rosita joined the first lady in the State Dining Room yesterday for the announcement.
A consortium of Sesame Workshop, the Produce Marketing Association (PMA) and the Partnership for a Healthier America (PHA) have joined forces to put the Muppets characters—which provide a major source of income for the educational nonprofit—in-store and on sticker labels for fruits and vegetables. "It would be a shame not to use [the characters] to that end," said Sesame Workshop EVP, CEO Sherrie Westin.Continue reading...
what girls want
Posted by Dale Buss on October 15, 2013 01:47 PM
No doubt Girl Scouts of the USA and other longtime organizations for kids have been hit hard by societal and cultural trends including the lure of other afterschool activities, a generational de-emphasis of some traditional community touchpoints, and a dwindling availability of stay-at-home parental volunteers.
Now the Girl Scouts are leveraging at least one of those same factors—social media—to attempt to turn the tables on a recent decline in new members and "troop" leaders with a new advertising campaign under the tag line, "I can't wait to ..."
Leading brand consultancy (and brandchannel parent) Interbrand re-imagined the brand's iconic Girl Scout Trefoil symbol and used it as the visual starting point for the new campaign by transforming it into a dynamic "Kaleidoscope" storytelling device that serves as a metaphor for the ever-changing experiences girls can have in the Scouts, according to a press release.Continue reading...
media and politics
Posted by Sheila Shayon on September 19, 2013 07:46 PM
Michelle Obama is shamelessly using the power of her pulpit in the best tradition of Dolley Madison, Eleanor Roosevelt and Hilary Clinton, among others.
The First Lady convened a White House summit that focused on food marketing to kids—a move in line with her ongoing Let's Move initiative and support of healthy food consumption. Members of the media and entertainment executives, food industry representatives and public interest group leaders gathered to discuss curbing junk food ads and restricting iconic kids' TV characters from appearing in spots for unhealthy products.
“I’m here today with one simple request and that is to do even more and move even faster to market responsibly to our kids,” and to “empower parents instead of undermining them," Obama said in an address to attendeesContinue reading...
Posted by Sheila Shayon on September 13, 2013 03:58 PM
It’s a campaign so simple, with a product so pure, that the biggest challenge facing it may be keeping its marketing message equally simple.
The Drink Up campaign, formed through a partnership between First Lady Michelle Obama and Partnership for a Healthier America, hopes to encourage the public, especially kids, to drink more plain water.
"Water is so basic, and because it is so plentiful, sometimes we just forget about it amid all the ads we watch on television and all the messages we receive every day about what to eat and drink," Obama said, according to The Huffington Post. "The truth is, water just gets drowned out."
Obama is an honorary chair of PHA, whom she previously partnered with on a music album about getting healthy. The campaign is a natural fit with her continued Let's Move initiative. The campaign will also be supported by a group of beverage partners that will carry the Drink Up logo on hundreds of millions of packs of bottled water and reusable bottles.Continue reading...
Posted by Sheila Shayon on August 14, 2013 07:16 PM
First Lady Michelle Obama has leant her lean muscle and healthier living initiative “Let’s Move!” to a hip-hop album with Partnership for a Healthier America and Hip Hop Public Health.
The 19-track album, “Songs for a Healthier America,” features multi-genre artists including Ashanti, DMC, Jordin Sparks, Doug E. Fresh, Matisyahu, Ariana Grande and Blink-182's Travis Barker, as well as the New York Knicks Iman Schumpert and Nils Lofgren of Bruce Springsteen's E Street Band.Continue reading...
Posted by Abe Sauer on March 29, 2013 12:38 PM
Above, Beijing t-shirt maker Plastered releases its 草泥马老板 ("Grass Mud Horse" Boss) shirt.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Beckham's Adidias/Nike problem... McDonald's closes iconic location... bashing Apple... Steve Jobs manga... what your brand of car says about your sex life... Walmart... Nongfu... more infant formula scandals... Jackie Chan... Vera Wang... bye bye black Audis... and much more.Continue reading...
sip on this
Posted by Mark J. Miller on March 8, 2013 03:35 PM
New York politicians are making life difficult for anybody who sells sugared beverages, but it doesn't stop there. Recently, Dunkin’ Donuts came under fire from state comptroller Thomas P. DiNapoli, who doesn't usually deal with what restaurants serve to their customers.
The state’s pension fund owns 51,400 shares of Dunkin’ Brands Group (worth around $2 million) and DiNapoli has been working toward getting any companies the fund invests in to be more involved in sustainable practices, the New York Times reports. As a result of DiNapoli's work, Dunkin’ said Thursday that it would announce in the second quarter a timetable for obtaining the palm oil it uses in its products from sustainable sources.
“Consumers may not realize that many of the foods and cosmetics they eat and use contain palm oil that has been harvested in ways that are severely detrimental to the environment,” DiNapoli said in a statement. “Shareholder value is enhanced when companies take steps to address the risks associated with environmental practices that promote climate change.”
Meanwhile, Dunkin’ and other coffee vendors in New York City are preparing for the difficult task ahead of informing its customers about which of its drinks have more sugar than the new Mayor Bloomberg-pushed, American Beverage Association-opposed, NYC sugary drinks ban allows. According to the Times, Dunkin’ Donuts is handing out fliers to inform its customers while Starbucks is waiting until the rule goes into effect Tuesday before taking any action.Continue reading...