Posted by Dale Buss on June 24, 2011 03:00 PM
There’s been a lot of talk about product placement on TNT’s popular series, Men of a Certain Age – including an exclusive interview by brandchannel’s Abe Sauer with series co-creator Mike Royce — who defended the fact that much of the show is set in a Chevrolet dealership as well as the latest twist, that the wife of the dealer character, Melissa, just got a job as an Amazon product reviewer.
The product placements in the series continue. Perhaps ironically for a series about men, two of the most egregious, in last week’s episode (called "A League of Their Owen"), were for brands favored by women.Continue reading...
Posted by Abe Sauer on June 20, 2011 03:00 PM
On June 3, New York Magazine's Vulture blog took TNT's series Men of a Certain Age to task for upping "the Product-Placement Ante." Men of a Certain Age, Vulture wrote, is "getting cocky" because "in the new episodes, they've found a brand-new way to sell an infinite number of new products."
On Twitter, Mike Royce, the series' co-creator and showrunner, took umbrage and tweeted back at Vulture, "We did almost no placement RT @christinadowney: Brilliant or Blatant" and "Hey @vulture FYI only 1 yes ONE of those products was product placement. Can you guess which?"
Royce filled us in for an exclusive interview.Continue reading...