social media watch

New Nielsen TV Ratings System for Twitter May Be Just What Skeptics are Looking For

Posted by Dale Buss on October 8, 2013 02:56 PM

Just in time to help promote its IPO, Twitter is welcoming a new ratings tool by Nielsen that purports to measure the synergies among viewership of a TV show and the conversations it generates on Twitter.

The new Nielsen Twitter TV Ratings will consider the number of people who read TV-related tweets, not just their authors. And while Twitter said in a filing about its upcoming IPO that the partnership with Nielsen to generate this data won't "directly generate revenue," it "will enhance [Twitter's] attractiveness to users and advertisers."

The system also should prove to be good news for those who are able to create "second-screen" cultural sensations that cross from TV to social media and vice versa. Miley Cyrus, for example, placed No. 2 and No. 3 in Nielsen's first Twitter TV Ratings list released this week, with her Miley: The Movement special on MTV and her hosting of NBC's Saturday Night Live over the weekend. ABC's season premier of Scandal placed No. 1.Continue reading...

media brands

Miley Cyrus + MTV = Record-Setting VMA Ratings

Posted by Sheila Shayon on August 27, 2013 01:47 PM

Sunday's controversy-filled telecast of the MTV Video Music Awards paid off, garnering the network a big boost in viewership and engagement that has returned the annual awards show to near peak 2011 and 2012 levels. 

More than 10 million viewers tuned in, according to Variety, breaking viewership records for 2006 through 2010, but the most significant impact was on social, where the show generated a record-setting 31.56 million mentions across social channels including Twitter, Facebook, GetGlue and Viggle, according to data collected by Trendrr, TVMediaInsights reports

Not only did Miley Cyrus unseat Lady Gaga as the 'queen of obscene' with her overtly sexual performance, but she also booted Beyonce from the top spot with over 306,000 tweets per minute during her performance, a record previously set with 268,000 TPM by Beyonce during last year's Super Bowl halftime show.Continue reading...

brand news

In the News: AT&T, PBS, LeBron & more

Posted by Dale Buss on May 31, 2011 09:00 AM

In the News

Activision Blizzard tests subscription for Call of Duty videogame.

AmEx custom publishing writes success story.

Apple to reveal iCloud and iOS5 on June 6th.

AT&T faces growing opposition to T-Mobile acquisition.

Budweiser, Miller High Life appeal to Americans' patriotic spirit.

Colombia coffee growers create logo to woo Chinese from tea to lattes.

Comcast buys Blackstone's stake in Universal's Orlando parks.Continue reading...

brand news

Brands to Watch: NYSE, CBS, Chevron and more

Posted by Shirley Brady on February 15, 2011 06:15 PM

Brands to Watch

Deutsche Boerse agreed to buy NYSE Euronext for $10.2 billion in a "politically charged deal" that would create the world's largest exchange operator and put it under German control.

CBS news correspondent Lara Logan is recovering from a 'brutal' attack in Cairo.

Chevron disputes judge's Amazon ruling while Ecuadorians plan to fight for more. 

Apple unveils iPad subscription plan.

BHP Billiton to return $10 billion to shareholders.

Danone warns about looming price hikes due to rising food costs.Continue reading...

brand news

Brands to Watch: Comcast, Apple, Citigroup and more

Posted by Shirley Brady on January 18, 2011 06:30 PM

Brands to Watch

Comcast's acquisition of NBC Universal is approved (with one FCC commissioner, Michael Copps, opposed). Conditions for the deal, expected to close by Feb. 1, include that Comcast must give up its management role at Hulu, and abide by anti-favoritism clause — a victory for Bloomberg TV and other networks that compete with Comcast and NBCU's channels. Comcast, separately, just invested $10M in Snagfilms, an ad-supported documentary site that owns INDIEwire, and led a $9M financing round in e-publishing consultancy Perfect Market.

Apple announces record quarterly earnings of $6B, with 7 million iPads sold during the Christmas quarter. The iPhone is now the UK's "most desirable" brand.

Citigroup "disappoints" despite quarterly profit of $1.3 billion.Continue reading...

Wal-Mart Stokes Bieber Fever

Posted by Dale Buss on November 2, 2010 01:00 PM

Brand managers know they’re taking a big leap of faith when they make huge investments in celebrity-designer lines and personal endorsements by superstars.
But Wal-Mart corporate (and Walmart, the retail brand) clearly believe that it’s still early enough in the career of Justin Bieber to take a flyer on his continued innocence — at least for a while.

The world’s largest retailer has forged a near-exclusive arrangement with the 16-year-old teen-heartthrob singer from Canada heading into the holiday season, including being the sole distributor of his new album (My Worlds Acoustic, teased during the World Series) starting Nov. 26, as well as related add-ons such as a Bieber-inspired unisex fragrance line and even nail polish (with Nicole by OPI).

Having already featured Bieber on its Soundcheck platform, the house that Sam Walton built is latching onto the lad while he’s still a lad — perhaps because the last time the retailer signed on with a tween sensation, it didn’t go too well.Continue reading...

brand news

Google Heads into Apps, Video, Cloud

Posted by Shirley Brady on May 19, 2010 06:29 PM

Google is planning an app store, the Web giant announced at the kick-off to its 2010 I/O developers conference. Click here and here for more news on its app, video and cloud ambitions. Tomorrow's big news will be Google's Smart TV project.

The FDA, mulling releasing details on rejected drugs and devices, also widens investigation of J&J's McNeil unit after finding excessive dosage in children's Tylenol.

Wal-Mart challenged by AP over unsafe levels of cadmium in Miley Cyrus-branded jewelry aimed at kids [Update: the jewelry has been pulled from its stores]. Separately, Wal-Mart is offering cash perks to "the unbanked."

BP was asked by US Rep. Ed Markey to stream a 24/7 live-cam of the seabed oil leaks in the Gulf instead of posting videos.

MySpace is launching a new look, functionality and logo later this year under new chief marketer David Donegan.Continue reading...

brand partners

Director Brett Ratner Focuses On Brands In Film, Television

Posted by Sara Zucker on January 11, 2010 04:15 PM

 Film director Brett Ratner is doing his part to blur the line between commercialism and cinematography.

"Filmmakers should align themselves with brands," says Ratner, 40. "They can help each other."

Ratner recently collaborated with Kerzner International, a global casino chain and owner of the Atlantis Resort in the Bahamas.

CEO Sol Kerzner wanted to rejuvenate his brand and thought the director, known for his Guitar Hero commercials and blockbuster movies, could help.Continue reading...

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