Posted by Abe Sauer on June 27, 2013 02:46 PM
How prepared Texas State Senator Wendy Davis was when she began her now historic filibuster of an abortion bill on the floor of the Texas legislature is unclear. She was certainly unprepared enough to haven't secured a deal with Mizuno, the athletic brand of footwear she made iconic.
"Mizuno was surprised by the sudden spotlight focused on our flagship running shoe," the company told brandchannel in an email. And even though the brand said "there are no metrics that suggest a spike in sales" it was encouraged that its "Wave Rider fans seem to be excited to see such attention on their favorite running shoe."
On her way to making a name for herself politically, Democratic Texas Senator Davis appears to have unintentionally made quite a name for the Mizuno running shoe brand.Continue reading...
Posted by Sheila Shayon on November 30, 2011 05:12 PM
S.Café seems like one of those ideas that Starbucks CEO Howard Schultz wishes he'd come up with. Sounding like Nescafe, it's the trademark name for a composite fiber used to make yarn which is then knitted or woven into fabric and is made from coffee grounds and plastic bottles.
It's garnering a reputation as the foundation fabric for 'green' comfortable clothing that offers odor control, UV protection and quick-drying features. It's now used by apparel brands including North Face, Mizuno, Puma, Wacoal and Timberland, which describes their jacket using the fabric as “our most environmentally conscious performance jacket ever.”
The already brewed grounds, collected from coffee shops as waste, require less energy in the production process, which is highly calibrated as too much java in the fiber would make it easily prone to snapping.Continue reading...