lather, rinse, rebrand
Posted by Jennifer Wright on December 28, 2009 11:56 AM
The Zap, Pows, and Kabooms often seen in comic books are about to be drowned out by a distinctly feminine roar. Marvel Comics has just announced that 2010 will be the year of women and will debut a series of “girl comics” which will be written and illustrated entirely by women.
It’s a subtle rebranding effort to help Marvel shake off their boy’s club image. Marvel has been accused of being sexist in the past, particularly in regard to their sexy Marvel Diva publication (video above), and the brand is eager to make itself appear more female friendly.Continue reading...