Interbrand IQ: The Best Asian Brands Issue

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The Week in China: 'Don't Hook Up' On Consumer Protection Day, Smogify Your City and more

Posted by Abe Sauer on March 15, 2013 12:35 PM

Above, Guanxi.me, makers of a popular app widely used for hooking up, has generously released a "Don't Hook Up" PSA.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: "Dr. Hangzhou"... avoiding hook-ups... recalls... vacuum cleaners... panda poop... Coca-Cola's illegal GPS... Uniqlo... selling air quality... Philip Morris... KFC... Guanxi.me... McDonald's gives away McMuffins... and moreContinue reading...

brand news

In the News: NYSE, Foursquare, General Mills and more

Posted by Dale Buss on December 20, 2012 08:55 AM

In the News

NYSE Euronext is in merger talks with the IntercontinentalExchange. (Update: Sold!)

Foursquare starts using Facebook data for recommendations.

General Mills announces more than 100 new products for 2013.

Amazon's Jeff Bezos among retail leaders honored by NRF.

Apple feels heat in Brazil over iPhone brand and sees "pinch to zoom" patent rejected.

Barack Obama pledges to take action on gun control.

Best Buy digital chief resigns.

Darden takes new tack to spur U.S. restraurant brands.

Deutsche Bank image remake suffers.

Disney raises bar on customer experience with new Fantasy Land.

eBay stops advertising inside mobile apps.Continue reading...

brand news

In the News: Virgin Atlantic, HSBC, Diageo and more

Posted by Dale Buss on December 11, 2012 08:57 AM

In the News

Delta buys 49% of Virgin Atlantic, as Virgin's Aer Lingus hookup mocked by Ryanair and Branson bets on future of the brand. American Airlines, meanwhile, says decision on pursuing US Airways merger is coming soon.

HSBC to pay record U.S. penalty on money laundering.

Diageo terminates talks on "future" of Jose Cuervo.

AIG shares yield $7.6 billion to U.S. government, boosting taxpayers' overall profit to nearly $23 billion.

AOL postpones premiere of hip-hop-inspired TV ad.

Boeing faces revived concerns about 787.

Burberry launches Christmas events and global review.

Burger King expands digital marketing.Continue reading...

brand news

In the News: Microsoft, Suzuki, Apple and more

Posted by Dale Buss on December 4, 2012 09:01 AM

In the News

Microsoft denied "Killer Instinct" trademark, as Microsoft-Google patent fight rests on "fairness" definition and Motorola is denied injuction against Microsoft in patent suit. Microsoft-Intel push to combat Apple in tablet space, meanwhile, seen as "sputtering."

American Suzuki forges ahead with incentives amid US wind down.

Apple wins six new design patents, sees increasing pricing tension with retailers and Steve Jobs bio pic starring Ashton Kutcher heading to Sundance.

Applebee's plans to open "green" restaurant in New York's Harlem where Hot Bread Kitchen is a rising local brand.

Balenciaga hires designer Alexander Wang as creative chief.

Baxter agrees to buy medical-equipment maker Gambro in company's biggest acquisition.Continue reading...

brand news

In the News: KitchenAid, HP, Facebook and more

Posted by Dale Buss on October 4, 2012 08:53 AM

In the News

KitchenAid apologizes for anti-Obama tweet during presidential debate, the most-tweeted event in US political history, which saw Mitt Romney gain the upper hand on Barack Obama. Romney's anti-PBS comment on Big Bird also took over social media, while "Walmart mom" is the new soccer mom. The campaigns, judged the most negative in recent times, inspire JetBlue to offer chance to pull an Alec Baldwin and leave the country after election result.

HP warns about grim outlook, sending shares to lowest level in almost a decade.

Facebook passes one billion users with plans to charge to promote user posts, while Twitter measures brand impact with Nielsen.

Amazon now offers loans to small businesses.

American Airlines pulls 47 jets after loose-seat debacle as image suffers.

Apple rumors of smaller iPad persist as the #2 Best Global Brand earns kudos for admitting maps screw-up.Continue reading...

brand vs. brand

Motorola Promotes Droid Razr With TV Campaign on iPhone 5 Day

Posted by Brandchannel Staff on September 12, 2012 09:44 PM

Google's DROID RAZR M full-screen phone made its full-on debut with a new TV commercial airing tonight in the US. It's available starting Thursday (September 13th) at Verizon Wireless stores and online for $99.99 after a $50 mail-in rebate with a new two-year customer agreement. No coincidence in being promoted on iPhone 5 Day, the new commercial debuted during The X Factor season debut on FOX. Motorola describes the 4G device as:

DROID RAZR M is the unbelievably compact smartphone that puts the world in the palm of your hand with an edge-to-edge 4.3-inch Super AMOLED™ Advanced display. You’ll be amazed with DROID RAZR M’s design, which is significantly shorter and narrower than the original DROID RAZR, yet includes the same size display, making it the most compact 4.3-inch 4G LTE smartphone. DROID RAZR M also features powerful Web browsing capabilities by combining Verizon Wireless’ 4G LTE network with the speeds of Chrome™ for Android™ mobile browser for an unrivaled mobile Web experience. All that speed and power combined with a long-lasting battery that gives you 20 hours of performance so you can get through your day.

Another new commercial touts the DROID RAZR MAXX HD: "With an HD edge-to-edge screen, 4G LTE and 32 hours of battery life, the DROID RAZR MAXX HD by MOTOROLA is the longest lasting smartphone available." More details in Motorola's press release, and Motorola's DROID RAZR Family promo below:Continue reading...

brand launch

Apple Unveils Taller, Thinner, Faster, Lighter iPhone 5

Posted by Sheila Shayon on September 12, 2012 03:53 PM

There was a 1,000% jump in iPhone 5 chatter on Twitter heading into today's iPhone 5 press conference reveal of the new device by Apple SVP of worldwide product marketing Phil Schiller, according to Socialbakers.

So does the sixth version of its iconic smartphone since 2007, which goes on sale next week, live up to the hype — let alone add 0.5% to US GDP? Apple certainly thinks so, with its website calling it "the biggest thing to happen to iPhone since iPhone." That's also a play on the fact that it's taller than the iPhone 4S, one of many new features coming to the iPhone.

“They have built a juggernaut,” commented Matt Murphy, partner at Kleiner Perkins Caufield & Byers, the venture capital firm that invests in iPhone app developers, to Bloomberg. “This is going to be an absolutely blowout, homerun product.”Continue reading...

brand news

In the News: Apple TV, Fashion's Night Out, IHOP and more

Posted by Shirley Brady on September 7, 2012 08:55 AM

In the News

Apple seeks to create web radio Pandora rival as TV talks bog down with content companies.

Beyonce-backed House of Dereon fashion label sags.

Bobbi Brown Cosmetics reveals Katie Holmes campaign.

Cablevision refreshes Optimum brand.

Elizabeth Arden launches Nicki Minaj's perfume debut, Pink Friday.

Emporio Armani becomes first brand to partner with Spotify.

Fashion's Night Out brings out global fashionistas.

Ford expands offerings for Europe.

Grand Marnier launches experiential rooftop bubble bar in London.

IHOP partners with PepsiCo's Quaker Oats brand.Continue reading...

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