long arm of the law
Posted by Mark J. Miller on September 27, 2012 04:02 PM

After the iPhone 5 blitz that hit store shelves last Friday, you’d think that employees in Apple’s Cupertino, California, headquarters would be taking a brief breather and maybe doing a few iJigs in the hallways. But there’s no rest for the weary, particularly for Apple’s legal department. In addition to the ongoing patent spat with Samsung, there's plenty of other legal business keeping them busy these days.Continue reading...
social media watch
Posted by Sheila Shayon on September 25, 2012 12:31 PM

Myspace is rising from the ashes…again. And if anyone can revive the original top social network, it just might be co-owner Justin Timberlake, with a little help from Facebook.
As the co-star of The Social Network well knows, back in 2005 MySpace (capital 'S') was the most popular social networking site in the world and sold to Rupert Murdoch's News Corp. for $580 million, but as Facebook and Twitter moved into the space, MySpace floundered and News Corp. ended up selling it at a half-a-billion-dollar loss to Specific Media and Timberlake for $35 million in June 2011.
Now it's teasing the next iteration at new.myspace.com and a teaser video that highlights its renewed focus as a social, visual and music hub. The brand overhaul borrows elements from Pinterest, Tumblr and About.me in a full-scale relaunch planned for the fourth quarter. The most striking visual change is a horizontally oriented user interface, coupled with the promise of an even more laser-focus on music and Facebook integration.Continue reading...
brand news
Posted by Dale Buss on May 22, 2012 08:48 AM

Alibaba regains control of future with purchase of Yahoo stake.
Audi will bundle SiriusXM traffic subscriptions in select 2013 models.
Best Buy tops profit estimates on smartphone sales.
Comcast leads U.S. cable operators to create nationwide CableWiFi network of hot spots, and launches integrated local ad sales.
Crocs taps bloggers to promote new styles.
DC Comics intends to bring a major character out of the closet.
Facebook's 11 percent drop on Monday sees fingers pointed at Morgan Stanley, raises more questions about its mobile strategy and creates schadenfreude moment for News Corp.'s ill-fated MySpace acquisition.
General Mills announces layoffs.
Google seals acquisition of Motorola Mobility.Continue reading...
More about: Brand News, Alibaba, Apple, Audi, Best Buy, Cheez-It, Comcast, Crocs, Facebook, General Mills, Google, Greenpeace, Gucci, Guess, Hellman's, IBM, Infiniti, Kimberly-Clark, Kodak, McDonald's, Microsoft, MillerCoors, Morgan Stanley, Motel 6, Motorola Mobility, MySpace, News Corp., Nissan, Pinterest, RIM, SiriusXM, Skype, Sony, SpaceX, Unilever, Webby Awards, Yahoo, 7-Eleven
brand news
Posted by Dale Buss on May 9, 2012 08:59 AM

Apple wins legal round in U.S. over iPad trade name in China.
Birds Eye commits to "GenVeg" effort to get kids to eat vegetables.
Chase pitches pre-paid debit cards.
Coca-Cola and PepsiCo carry calorie fight into New York subways.
Delta pulls ads from Comedy Central's The Daily Show.
Disney gets earnings boost from cable.
Dole considers breakup.
Domino's gluten-free crust challenged.
Facebook IPO bandwagon moves to Boston, ditches video.
Ford struggles with Thai suppliers after last fall's floods.Continue reading...
More about: Brand News, Apple, The Avengers, Birds Eye, Chase, Comedy Central, Coca-Cola, The Daily Show, Debit Cards, Delta, Disney, Dole Food, Domino's, Facebook, Ford, Fossil, GlaxoSmithKline, GSK, Green Mountain, Human Genome Sciences, IMAX, Jaguar, McDonald's, Myspace, IPO, IPad, NBC, PepsiCo, Porsche, Quiznos, Sainsbury's, Starbucks, T-Mobile, Toyota, Village People, Wendy's, Yahoo, Zynga, Madonna, Occupy London
branded entertainment
Posted by Sheila Shayon on March 19, 2012 11:01 AM

Delivering on a promise made by co-owner Justin Timberlake to “bring sexy back to Myspace,” Fox Digital Entertainment and Myspace have announced Let's Big Happy, a seven-episode web series starring Andrew W.K. that debuts on March 28th.
Taco Bell is sponsoring the new web series, which features bands from the chain's Feed the Beat music program which supplies bands with free food while on tour, including performances by Chiddy Bang, We Are Scientists, Math the Band, Generationals, and the Gay Blades.
"The branded entertainment space has evolved over the last few years by doing what is typically labeled as 'organic' integration all the way up to a sponsor wrapping themselves around a program that never mentions their product,” commented Fox Digital Entertainment SVP Matt Glotzer to Billboard.Continue reading...
More about: Brandcameo, Product Placement, Entertainment, Online, Brand Integration, Myspace, Andrew W.K., Justin Timberlake, Taco Bell, Feed the Beat, Kia, Web, Video, Music, Fox, Digital, News Corp.
brand news
Posted by Dale Buss on February 14, 2012 08:55 AM

Amazon expands into original programming for web and TV, while Senate bill may close Virginia's "Amazon loophole."
Angry Birds lands on Facebook.
Apple shares close above $500, breaking more records, while brand announces iPad 3 release for March 7, testing "iPad Mini" tablet with smaller screen.
Burt's Bees launches spinoff aimed at Gen Y.
Chipotle steals buzz at Grammy's with Willie Nelson/Coldplay commercial.
Ford may have last laugh over Chevrolet with Super Bowl truck ad.
Google sees Motorola Mobility acquisition approved by EU and US.Continue reading...
More about: Brand News, 4G, Amazon, Angry Birds, AT&T, Apple, Burt's Bees, Chevrolet, Chipotle, Facebook, Ford, Google, Grammys, HP, Hilton, Whitney Houston, iPad, Jeremy Lin, Kia, London 2012, Marc Jacobs, McDonald's, Motorola, Motorola Mobility, MSG, MSG Network, MySpace, NBC, NBC Universal, New York Knicks, Nielsen, Nike, Olympics, OWN, Oscar de la Renta, Pizza Hut, Saab, Sears, Shisheido, Twitter, United, Urban Outfitters, Verizon, Oprah Winfrey, Wynn Resorts
brand news
Posted by Dale Buss on January 10, 2012 09:01 AM

At CES, Samsung announces content for each screen.
Apple CEO Tim Cook could end up being America's highest-paid CEO for 2011.
Coors Light blasts by Bud to become No. 2 brew.
Dr Pepper releases "I'm one of a kind" ad campaign.
Ford is on the cusp of a true financial comeback; makes 100% sustainable interior.
Myspace reinvents itself as an entertainment experience, brings Justin Timberlake to CES.
Olympus sues execs over scandal.
Suze Orman puts her name on pre-paid credit card.
Smoothie King launches campaign to help customers get fit.
Toyota and Honda plan to fight back with new product reveals at NAIAS, which saw 27 new vehicle unveilings yesterday.Continue reading...
More about: Brand News, Apple, Budweiser, CES, Coors, Dr Pepper, Ford, H&R Block, Honda, Jackson Hewitt, Myspace, News Corp, Olympus, Samsung, Smoothie King, Suze Orman, Toyota, Unilever, Universal Studios, Walmart, Xbox, NAIAS, Detroit Auto Show
brand news
Posted by Dale Buss on December 23, 2011 08:55 AM

Gap, J.Crew and other retailers slash prices, as stores try to thwart price apps, and tweak websites to spur sales.
A&W is sold by Yum! Brands to A Great American Brand.
Absolut celebrates 30 years of gay ads.
Adidas pursues church for trademark infringement; church asks Derrick Rose to intercede.
Akamai purchases cloud rival.
Apple isn't expected to produce a smaller iPad, although fuel-cell MacBooks are rumored. Apple's online sales also exceed Walmart.com results.
AT&T's $1.93 billion deal for Qualcomm's airwaves approved.
Bebe expands with wedding collection.
Best Buy criticized for not fulfilling some holiday online orders.
BT's long-running family campaign in the UK ends its run.
Burberry, Forever 21 and Zara score on Facebook.Continue reading...
More about: Brand News, A&W, Absolut, Adidas, Akamai, Apple, AT&T, Bebe, Best Buy, BlackBerry, BT, Burberry, Chipotle, Derek Lam, Derrick Rose, Enfamil, Exxon, Facebook, Forever 21, Gap, Go Daddy, Google, Heineken, Interbrand, Ivanka Trump, J.Crew, Louis Vuitton, Macy's, McDonald's, Movistar, Mozilla, Myspace, Netflix, Panera, Qualcomm, Santander, Softbank, SOPA, Spain, Stephen Colbert, Tesco, Vicks, Volkswagen, Walmart, Xerox, YouTube, Yum! Brands, Zara