brands under fire
Posted by Mark J. Miller on October 17, 2013 12:52 PM
The NFL gets pretty deep into the pink during its October Breast Cancer Awareness initiative: players, refs, cheerleaders and sideline staff wear pink accessories and equipment and fans purchase head-to-toe pink gear to help raise money for breast cancer research.
Or so they say. According to ESPN's Darren Rovell, the American Cancer Society only receives $11.25 for every $100 spent on pinked-out attire and accessories. The NFL gets $1.25 of that loot and the rest goes to the company that actually makes the merchandise ($37.50) and who sells it ($50)—which is usually the NFL or a specific team. As for the money that actually goes to the American Cancer Society, $8.01 goes to research and the rest goes to administrative costs, BusinessInsider reports.
One way or another, the money from merchandise is finding its way back into the NFL's pockets instead of going towards the fund.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on October 9, 2013 03:09 PM
Despite a $765 million settlement by the NFL that essentially silenced hundreds of lawsuits brought against the organization by past players that have suffered from various degrees of injuries and illnesses, the glaring spotlight continues to highlight the many pitfalls of the organization and the many brands that benefit richly from its existence.
But while revenues at equipment providers like Riddell are holding steady, other, more serious repercussions that could affect the future of the sport are starting to show. The Sports and Fitness Association reports that there are 16 percent fewer football players between the ages of 6-17 on the field this year as there were a year ago. While the drop in participation could be for several reasons, there's no doubt that one of those includes the heightened awareness of parents, school officials and health professionals about the dangers of playing full-contact football.
As for those sticking it out, they're fueling record growth among sporting apparel companies like helmet and gear maker Riddell, which has seen revenues increase more than 40 percent since 2009, according to Crain's Chicago Business.Continue reading...
Posted by Dale Buss on September 27, 2013 09:33 AM
McDonald's draws praise for healthier-food initiative.
Barilla CEO apologizes for anti-gay comments.
BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.
Allstate spreads "Mayhem" across social media.
Apple issues update for iOS 7 to fix lock-screen bug.
Bloomberg News shuffles management.
Chrysler fixes problem that had stalled output of new Jeep Cherokee.
Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad.
Dunkin' Donuts launches t-shirt design contest.
EA settles suit but pauses NCAA game over outcome.
Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...
brands under fire
Posted by Mark J. Miller on September 9, 2013 11:07 AM
The long-fought battle over the political correctness of sports mascots has yet again come to a head. From the Cleveland Indians and the North Dakota Fighting Sioux to the Chicago Blackhawks and Wisconsin’s Osseo-Fairchild High School Chieftains, dozens of organizations have come under fire for disrespecting Native American groups, but the organization that seems to get the most grief seems to be the NFL's Washington Redskins.
And now, the Oneida Indian Nation is going after the sports franchise in a whole new way. The tribe plans to express its displeasure with the team through radio ads that will first air in the D.C. area Sept. 8 and 9, USA Today reports. The ads, however, won't be running on ESPN 980, which is the station owned by Redskins owner Dan Snyder.
Snyder told USA Today back in May that he wasn’t planning to change the name of the team, no matter how many folks he insulted: "NEVER,” he said. “You can use caps."Continue reading...
Posted by Dale Buss on August 30, 2013 08:02 PM
Sure, there's the Michigan-Notre Dame game on Sept. 7 and plenty of other rivalries duking it out on the football field this season, but another major tilt will be going on this season as well: Nissan vs. Hyundai.
Both brands are staking claims to having a disproportionate presence in marketing around college football this year, and it marks the third season of major emphasis for both Hyundai and Nissan. Nissan continues to focus on its marketing partnership with the Heisman Trophy while Hyundai's embrace of the game is more general.
"Our goal has been to position Nissan as the premier partner of the Heisman Trophy and also owning the space in college football," Vinay Shahani, director of marketing communications and media for Nissan USA, told brandchannel. In the past, Nissan has been "the biggest advertiser on ESPN for college football."Continue reading...
Posted by Mark J. Miller on August 19, 2013 07:16 PM
Football has increasingly come under fire for being too rough of a sport as more players report concussions and the long-term affects of such injuries comes into focus. With that, stricter rules have been put into play across all levels—the NFL, college football and Pop Warner leagues.
This year, the NFL and three NCAA conferences have partnered with nonprofit USA Football to help bring attention to its Heads Up initiative on player safety. College Football's Big Ten, Big 12, and Pac 12 conferences helped make over 50 30-second PSAs that will be aired on all broadcast networks, according to Adweek. The intent is to hopefully prevent similar injuries from occurring in younger players.Continue reading...
Posted by Mark J. Miller on July 18, 2013 03:37 PM
The NCAA and video-game maker EA Sports have been producing some of the world’s most popular video games together for years, but now college sports’ governing body has announced that it isn’t going to sign a new contract with EA as its current one expires.
The split isn’t happening so the NCAA can go develop its own games. Instead, it is the result of a number of lawsuits that leave the NCAA looking to protect itself in the legal system. As USA Today notes, the NCAA, EA, and Collegiate Licensing Co., the nation’s top collegiate trademark licensing and marketing firm, are all defendants in two federal lawsuits over the names and likenesses of players being used without permission from the players in question.Continue reading...
Posted by Mark J. Miller on July 2, 2013 10:38 AM
College sports fans are used to a lot of acronyms, particularly when it comes to league names: They’ve already got WAC, SEC, PAC, and MAAC (not to be confused with MAC).
As of this past Monday, they can add AAC, the American Athletic Conference, a league constructed partially out of the remnants of the Big East. As Sports Illustrated notes, this new division has got a lot of work ahead of it in order to show the world it should be mentioned in the same breath as the so-called Power 5: ACC, Big Ten, Big 12, Pac-12 and SEC. And the work will begin by trying to show sports viewers that it is a quality league.
Made up of Cincinnati, Connecticut, Houston, Louisville (for one season), Memphis, Rutgers (for one season), South Florida, Southern Methodist, Temple, and Central Florida, the conference doesn’t have any major powerhouses, but it will aim to show that it belongs in the upper echelon. "We've got to win games," first-year Cincinnati coach Tommy Tuberville told Sports Illustrated. "The rest of us, the ones that are going to be in this conference, need to step forward and take the lead. Try to get as many teams as we can the first few years into the Top 25. If we do that we'll have an opportunity to build off that."Continue reading...