license to thrill
Posted by Mark J. Miller on December 4, 2013 05:41 PM
Rogers Communications just agreed to spend $4.93 billion over the next 12 years to broadcast the NHL in Canada. Now the company has announced that it is going to pay up to put its name atop the home of the NHL’s Edmonton Oilers, according to the Associated Press. The deal will reportedly last for a decade.
With this deal, Rogers burnishes its spot as Canada’s biggest corporate name in sports. It already has naming-rights deals with the Toronto Blue Jays, which it also owns, and the Vancouver Canucks as well as with the Canadian Football League’s Toronto Argonauts. The Oilers arena bearing the Rogers name won’t open until 2016 and Rogers executive vice-president John Boynton promises that it will be on technology’s cutting edge, the Edmonton Journal reports. Fans might even to be able to order “food and drink from the seats.”Continue reading...
Posted by Mark J. Miller on November 27, 2013 02:36 PM
The NHL has long been in the shadow of pro football, baseball, and basketball in the American psyche, but Commissioner Gary Bettman has been plugging away to try and gain ground.
The league’s latest effort takes a page directly from the National Football League's playbook by creating a new television series that gives fans a view into the behind-the-scenes world of professional hockey, Ad Age reports. The seven episodes of NHL Revealed: A Series Like No Other will debut on the NBC Sports Network, another brand that is battling to better compete against market leader ESPN. The NFL found an interested audience for the two behind-the-scenes shows it has been a part of: HBO’s Hard Knocks and Showtime’s Inside the NFL.
The plan is to follow pro players at the Winter Olympics in Sochi, Russia, as well as at the pro games being played outdoors this season, one of the league’s biggest successes in recent years. The games debuted in 2008 and have grown each year since, though it was not played in 2013 due to the disagreement between owners and players that shortened the season. There will be six outdoor games played this season, and only one of them will not be part of the NBC series—but that's only because it will be the focus of an HBO special.Continue reading...
Posted by Alicia Ciccone on November 27, 2013 09:23 AM
NHL makes NFL play with more unscripted programming, outdoor games—and concussion lawsuits.
Boston Market expects to see biggest Thanksgiving sales yet.
Burberry appeals China ban on trademark pattern.
Atlanta Braves see council approve $300 million, move to suburbs.
BlackBerry rolls out BBM social network.
Burger King expands presence in France.
Facebook tries to find balance with onslaught of sponsored posts.
Instagram is now publishing a new ad almost every day.
L'Oreal names new global CMO.
Louis Vuitton stunt in Moscow's Red Square doesn't go over well.Continue reading...
Posted by Abe Sauer on October 2, 2013 11:12 AM
Time Out Shanghai openly calls it the "best market for picking up fakes."
The four-story department store on the city's bustling Nanjing Road is filled with small independent stalls selling counterfeit goods: Belstaff jackets and bags, Scotch and Soda khaki pants, Jones boots, Beats by Dre headphones, DVDs, Super Dry goods, Ray-Ban sunglasses, adidas gear, and a laundry list of others. But surprisingly the aisles here aren't filled with Chinese locals. Instead, foreign tourists and expats are the ones perusing the stalls on holidays and weekends.
But there's been an unsettling addition to the counterfeits on offer: TOMS.
Numerous shoe stalls in the Nanjing Road fakes building now sell TOMS, the shoe brand founded on the Buy One Give One (BOGO) model, wherein the company matches a consumer purchase with a shoe donation to someone in need. Sure, TOMS and its business model have plenty of critics, but one thing is for sure, a TOMS One for One pledge is better than the 'One for Me Only' model at work in the counterfeit TOMS market.Continue reading...
brands under fire
Posted by Mark J. Miller on September 9, 2013 11:07 AM
The long-fought battle over the political correctness of sports mascots has yet again come to a head. From the Cleveland Indians and the North Dakota Fighting Sioux to the Chicago Blackhawks and Wisconsin’s Osseo-Fairchild High School Chieftains, dozens of organizations have come under fire for disrespecting Native American groups, but the organization that seems to get the most grief seems to be the NFL's Washington Redskins.
And now, the Oneida Indian Nation is going after the sports franchise in a whole new way. The tribe plans to express its displeasure with the team through radio ads that will first air in the D.C. area Sept. 8 and 9, USA Today reports. The ads, however, won't be running on ESPN 980, which is the station owned by Redskins owner Dan Snyder.
Snyder told USA Today back in May that he wasn’t planning to change the name of the team, no matter how many folks he insulted: "NEVER,” he said. “You can use caps."Continue reading...
Posted by Dale Buss on May 6, 2013 04:33 PM
It's just another day in the rehabilitation efforts of Detroit. The city has launched its first business-to-business image campaign in five years, and Al Jazeera America has revealed that it'll place one of its dozen US news bureaus in Detroit, which has one of America's largest populations of people of Arab descent.
The last several months have continued to be rough on the image of the Motor City despite the fact that the Detroit Three automakers have been coming back smartly, manufacturing in metro Detroit is re-expanding, the Red Wings qualified for this month's playoffs for an NHL-record 22 years, Motown: The Musical has debuted on Broadway, and there's a genuine and substantial influx of workers and denizens back in the battered downtown of Detroit.
Still, the city has struggled to find its footing as Michigan instated an emergency financial manager on a resistant Detroit city government, and residents and tourists alike have struggled to "Say Nice Things About Detroit."Continue reading...
sports in the spotlight
Posted by Mark J. Miller on May 3, 2013 02:43 PM
You'll never know how much you miss something until it's gone, right? Well, that seems to be the case for the NHL, who, after spending months fiddling around with contract negotiations and delaying the start of the season, is seeing record viewership numbers for televised games.
The abbreviated season finally got under way in January (after Nike reminded the big wigs at the NHL who's really the boss). But NBC Sports had a few tricks up their sleeve to ramp up excitement in a shorter amount of time.
Viewership during the regular season went up 18 percent over last year, Forbes reports, making this the most-watched regular season in 19 years. Seven of the top eight NHL telecasts of the season came during NHL Sports Network’s new Wednesday Night Rivalry, which featured games between some of the league’s longest and feistier rivals. It drew some of the larger sponsors, too, including Discover and Verizon.Continue reading...
Posted by Dale Buss on February 1, 2013 09:02 AM
AB InBev sees U.S. government sue to block acquisition of Grupo Modelo.
Best Buy Canada blames Walmart and Target for closure of 15 stores as Sears Canada downsizes.
P&G launches dual Old Spice Men in new campaign.
BlackBerry touts deal with NHL and begins selling new BlackBerry 10 in U.K. as investors retreat.
AstraZeneca and Bristol-Myers deepen diabetes-marketing alliance.
Chrysler reports 16-percent increase in January sales, strongest in five years.
GM promotion with Costco proves its worth.
Google submits proposal to resolve antitrust concerns in Europe.Continue reading...