local branding

Brands Strut Their Stuff in New York's Times Square

Posted by Sheila Shayon on July 26, 2011 12:00 PM

What do fashion, a Chinese news agency and pizza have in common?

Times Square – hotter, and more popular than ever! And not just because it's summer.

This past Saturday, Express, the fashion retailer for style-conscious Millennials, set out to break the Guinness world record for the largest number of people modeling on a catwalk.  And despite temperatures hovering in the 100’s – they did, showing that wannabe models cannot resist a catwalk, no matter how crowded or sweaty.

A total of 1,243 people walked the Express runway, including the Naked Cowboy, police officers, tourists, and just regular locals, shattering the previous record of 521 set last year by Galeries Lafayette in Paris.Continue reading...

brand news

In the News: Facebook, Hasbro, Naked Cowboy

Posted by Dale Buss on October 7, 2010 09:00 AM

In the News

ABC News receives unusual grant from Gates Foundation for covering international health.

American Airlines, British Airways and Iberia Airlines launch a transatlantic joint venture.

Apple readies an iPhone for Verizon; separately, Motorola sues Apple over mobile patents.

Cisco and Logitech separately introduce gear to improve computer interfaces with home televisions. 

Facebook launches groups to address the social network's "biggest problem."

Gap's new logo draws widespread criticism (and fake Twitter feed).

GE plans to buy oilfield-equipment firm Dresser as part of an acxquisition binge.Continue reading...

Lay's Stakes Turf in Times Square

Posted by Sheila Shayon on July 27, 2010 01:00 PM

PepsiCo's Frito-Lay division is bringing the rural farm experience, in a nod to the local potato farmers behind Lay's chips, into the heart (and summer heat) of six U.S. cities.

The Lay's Mobile Farm tour kicked off yesterday in New York City's Times Square and will be rolling to Boston, Detroit, Chicago, Los Angeles and Dallas.

The potato chip king feels that urban consumers don’t have a clue about the food-chain that goes from potato in the ground to chip in the bag. So the 70-foot-long, 10-foot-wide, 14-foot-high traveling greenhouse sports interactive displays and real, honest-to-goodness Lay’s potato farmers, some of whom are fourth-generation suppliers to Lay's.Continue reading...

brand bites

Brand Bite: Going Squirrely Edition

Posted by Abe Sauer on July 23, 2010 12:00 PM

Google image search is dead. Long live Google image search. But first, a gallery for the art directors: "Awkward Stock Photos" (above)

A naked cowboy sees a naked cowgirl … no, this is not the beginning of a joke but a trademark suit. Continue reading...

Weatherproof Posts Controversial Obama Ad In Times Square

Posted by Sara Zucker on January 8, 2010 05:00 PM

President Barack Obama has been bombarded with brands wanting to profit from his popularity. Artist Shepard Fairey, for instance, caused an uproar for exploiting Obama's image. Now, Weatherproof is being reprimanded for suggesting the brand has the President's endorsement.

Weatherproof posted the ad of Obama donning what appears to be one of the brand's coats on a billboard in busy Times Square. If anything, Weatherproof certainly knows how to garner attention.

Last year, Weatherproof's president, Freddie Stollmack, purchased an Associated Press photo of the President for endorsements. That part of this genius advertising mess is clear.Continue reading...

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