Posted by Shirley Brady on July 7, 2014 09:06 AM
China auto sales rise 14% on foreign brands such as Mercedes-Benz, which Daimler expects to pass Audi and BMW in market, while GM China sales rise, VW expands local production and Alibaba-backed car hire startup challenges Uber in China with BMWs. Separately, Mercedes-Benz just unveiled its first self-driving super truck (above).
Tim Howard poised to rake in endorsements as Neymar exits World Cup due to back injury; the UK’s “most marketable” athlete Mark Cavendish is out of the Tour de France; and Roger Federer loses Wimbledon to Novak Djokovic, whose sponsors congratulate him.
Manchester United reveal new kit by Nike featuring new sponsor Chevrolet's logo.
Samsung faces falling profits for third consecutive quarter, looks to appliances to goose US sales.
American Apparel remains in headlines as brand apologizes for Fourth of July tweet and ousted CEO finds allies and cedes stake.
MORE BRAND NEWS:
Advertisers target wearable gadgets as next ad frontier.
Airbnb steps up New York City marketing push.
Amazon cracks Stores' top 10 US retailer ranking, a first for an e-tailer.Continue reading...
Posted by Shirley Brady on June 13, 2014 09:09 AM
Samsung Galaxy Tab S, revealed last night in New York, puts Apple's iPad on notice with more colorful displays.
POM given go-ahead by US Supreme Court to sue Coca-Cola in false advertising case.
Priceline to buy OpenTable for $2.6 billion.
Tesla opens patents, meets with BMW to discuss electric vehicles.
Google reportedly preps Google Fit health data service.
MORE BRAND NEWS
Alibaba's Tmall extends luxury offerings with L'Occitane virtual store.
Apple recalls European iPhone power adapters.
Bonnaroo festival extends brand beyond music.
Campbell's challenged on V8 juice marketing.
Cannes Lions festival gets ready with first Lions Health summit.Continue reading...
Posted by Dale Buss on September 27, 2013 05:42 PM
The once-staid province of insurance marketing has become one of the most rough-and-tumble arenas of any industry as brands scrap for conquest sales in what has become a highly commoditized business. As a result, the likes of Progressive, Allstate, Aflac and their competitors have become some of the most creative advertisers around.
Allstate, for instance, continues pressing and spreading its effective campaign starring "Mayhem," the personification of—well, mayhem—who reminds consumers all the different ways that mother nature, careless people, and other vagaries of life can wreck their cars, their houses and their plans, which is why they need Allstate.
The brand's latest plan calls for spreading Mayhem across the social media universe via Vine and Instagram in a #ThisWillBeMayhem campaign that features extended content such as photos and videos that work in conjunction with Facebook and YouTube programs. Fans of the brand on Twitter will help the character decide which Allstate commercial will air on Oct. 5 during a college football telecast.Continue reading...
Posted by Dale Buss on September 27, 2013 09:33 AM
McDonald's draws praise for healthier-food initiative.
Barilla CEO apologizes for anti-gay comments.
BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.
Allstate spreads "Mayhem" across social media.
Apple issues update for iOS 7 to fix lock-screen bug.
Bloomberg News shuffles management.
Chrysler fixes problem that had stalled output of new Jeep Cherokee.
Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad.
Dunkin' Donuts launches t-shirt design contest.
EA settles suit but pauses NCAA game over outcome.
Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...
brands under fire
Posted by Sheila Shayon on May 28, 2013 06:50 PM
“Apparently it's funny to kick your girlfriend in the uterus if she won't make you a sandwich,” is one example of the content on Facebook being targeted by a joint campaign from Everyday Sexism, Women, Action & the Media (WAM!) and activist Soraya Chemaly to stop the promotion of "rape culture" on the social media site.
The campaign, which has garnered more than 57,000 tweets and over 4,900 emails, failed to get the response it wanted from Facebook, so instead, it has turned to pressuring brands whose ads appear alongside such content on the site. Supporters of the movement have been using the hashtag #FBrape to tweet at brands urging them to remove their ads from the site in protest. So far, those who have pulled ads from the site include Nationwide UK, eReader Utopia, Matt Miner Comics, House of Burlesque, Candypolis, Grow Your Own Theatre, Capturing Childhood, J Street, Nissan UK and WestHost.
“We thought about who it is they really care about,” Jaclyn Friedman, executive director of WAM told the International Business Times. "They clearly don’t care about their users, so we thought, ‘Well, maybe they care about their advertisers.’ We’re just trying to hold their toes to the fire until they pay attention."Continue reading...
Posted by Dale Buss on April 5, 2013 09:01 AM
HP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.
BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.
BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.
Al Jazeera America hires CNN's Ali Velshi as anchor.
Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.
Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.
Best Buy may have turned the tide on showrooming Amazon.Continue reading...
Posted by Shirley Brady on February 24, 2013 11:06 AM
NASCAR brand refresh thwarted by P.R. crisis and YouTube takedowns after Saturday's fan-injuring accident during Nationwide race, while Danica Patrick is poised to make history as first female driver in pole position at Daytona 500. Dish Network, meanwhile, released "Memoriam" Daytona 500 campaign yesterday for its Hopper ad-skipping feature, a campaign that Fox has refused to run and Dish is trying to circumvent.
Microsoft joins list of hacked brands as Internet Explorer 11 rumored and Toyota Racing creates trackside app for Microsoft Windows 8.
Huawei unveils "Make it Possible" global branding campaign for Ascend P2 at Mobile World Congress, where Orange unveils own-brand 4G smartphone.
Coca-Cola forms major co-branding partnership in the Middle East.
Donald Trump tells the Financial Times his brand is worth $8 billion.
Dunkin' Donuts tops Brand Keys loyalty index for seventh straight year.Continue reading...
Posted by Dale Buss on July 20, 2012 05:58 PM
Nationwide Insurance doesn't think it gets enough credit from customers and other consumers for being "on your side" in auto-insurance matters. Cue a new branding campaign tied to the biggest sports event on the calendar and to one of America's best-liked actresses to make the point.
On Friday July 27th, during the prime-time telecast of the opening ceremony of the 2012 Summer Olympics on NBC, Nationwide will debut new TV campaign featuring the distinctive voice of actress Julia Roberts, whose Lancôme campaign for L'Oréal was banned in the U.K. last year for airbrushing.
"'Nationwide Is On Your Side' is a familiar tagline and jingle, but not many people understand exactly what it means," Matt Jauchius, Nationwide's chief marketing and strategy officer, said in a press release about the new "Join the Nation" campaign. "Our goal wth this campaign is to tell the story of who we are as a company and what our On Your Side promise truly stands for — doing what's right for our members and protecting the things and the people they hold dear."Continue reading...