Posted by Mark J. Miller on September 8, 2014 11:22 AM
As the NFL season got underway this weekend, plenty of big brands have turned to big-name players to shill their products, betting big on the purchasing power of celebrity.
Nationwide, for instance, debuted its new logo alongside pitchman Peyton Manning after the insurance brand struck a deal with the NFL a few months ago. But that's not the only product that Manning is helping move. He is also part of Papa John’s biggest social media campaign to date, according to Adweek. Papa John’s, which is also the official pizza sponsor of the NFL, features the older Manning, who also happens to be a Papa John's franchise owner, in ads side by side with company CEO John Schnatter distinguishing between a “Pizza Maker” and a “Play Maker.”
Peyton’s younger brother, Eli, the quarterback for the New York Giants, isn’t missing out on the start-of-season money train, either. He has a deal with Dunkin’ Donuts, which is giving fans who purchase an iced coffee with their Dunkin' Rewards card before Sept. 28 a chance to meet the younger Manning at a “Manning MasqueraDDe” party on October 21.Continue reading...
Posted by Mark J. Miller on September 3, 2014 03:52 PM
Nationwide Insurance goes by many names these days, including Allied Insurance, Harleysville Insurance and Veterinary Pet Insurance, among others. But now the Columbus, Ohio-based company is uniting all of its brands under its largest, and most well-known name.
“The Nationwide brand is the core and embodiment of who we are as a company, and research shows it is our best-known asset,” said Nationwide CEO Steve Rasmussen in a press release. “We plan to leverage this asset to shine the spotlight on all of the products and solutions we offer.”
In addition, the company is introducing an updated version of the Nationwide "N" and Eagle brand mark that aim to bring to mind the company’s history and 50-year-old tagline, “Nationwide is on your side.” The full shift to the new logo and name will take 18 months.Continue reading...
Posted by Dale Buss on September 3, 2014 09:09 AM
CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.
Nationwide unifies brand and debuts new logo in Peyton Manning campaign.
Home Depot investigates potential breach of customer data.
Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.
Burger King downplays tax-inversion motive for Tim Hortons deal.
MORE BRAND NEWS
Audi sees strong sales growth despite slowdown in Russia and emerging markets.
BuyPartisan app lets shoppers suss out politics behind brands and products.
Chrysler sees August sales rise 20 percent, led by Jeep.
Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.
Darden Restaurants shakes up its board with concessions to Starboard.
Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...
Posted by Dale Buss on September 2, 2014 09:34 AM
Uber is banned across Germany by Frankfurt court.
Aston Martin hires new CEO, Andy Palmer, from Nissan.
McDonald's boosts food-safety efforts in China.
RadioShack and shareholder talk about saving company from bankruptcy.
Apple fixes bug but denies iCloud link to celebrity nude photos leak following internal investigatiion.
MORE BRAND NEWS
1-800-FLOWERS acquires Harry & David.
Aflac ties campaign to college football.
Alfa Romeo sets return to US after 20 years.
American Apparel ads banned in the UK.
AOL brand CEO Susan Lyne steps down to attract women-led startups to venture arm.
Arthur Andersen name returns to tax consulting.
Buick launches new campaign to build on success of "Hmmm" spot. (More in our Q&A.)
Burger King sees tax history come under scrutiny.Continue reading...
Posted by Dale Buss on August 7, 2014 09:28 AM
Google rewards encrypted sites in search as it joins forces with Barnes & Noble to take on Amazon same-day delivery, now expanding to six more cities. Amazon, meanwhile, found to play favorites with brands in new L2 omnichannel retail report.
Bank of America nears $16 billion to $17 billion settlement with US Justice Department on pre-crash mortgage misconduct.
Deutsche Telekom rejects Iliad bid in the wake of failed Sprint/T-Mobile deal.
Budweiser hypes Bud Light Party Town content campaign with Whatever, USA news reports with The Onion.
Chrysler CEO Sergio Marchionne takes shot at robust supplier profitability as company taps comedians for Dodge Dart campaign.Continue reading...
Posted by Shirley Brady on July 7, 2014 09:06 AM
China auto sales rise 14% on foreign brands such as Mercedes-Benz, which Daimler expects to pass Audi and BMW in market, while GM China sales rise, VW expands local production and Alibaba-backed car hire startup challenges Uber in China with BMWs. Separately, Mercedes-Benz just unveiled its first self-driving super truck (above).
Tim Howard poised to rake in endorsements as Neymar exits World Cup due to back injury; the UK’s “most marketable” athlete Mark Cavendish is out of the Tour de France; and Roger Federer loses Wimbledon to Novak Djokovic, whose sponsors congratulate him.
Manchester United reveal new kit by Nike featuring new sponsor Chevrolet's logo.
Samsung faces falling profits for third consecutive quarter, looks to appliances to goose US sales.
American Apparel remains in headlines as brand apologizes for Fourth of July tweet and ousted CEO finds allies and cedes stake.
MORE BRAND NEWS:
Advertisers target wearable gadgets as next ad frontier.
Airbnb steps up New York City marketing push.
Amazon cracks Stores' top 10 US retailer ranking, a first for an e-tailer.Continue reading...
Posted by Shirley Brady on June 13, 2014 09:09 AM
Samsung Galaxy Tab S, revealed last night in New York, puts Apple's iPad on notice with more colorful displays.
POM given go-ahead by US Supreme Court to sue Coca-Cola in false advertising case.
Priceline to buy OpenTable for $2.6 billion.
Tesla opens patents, meets with BMW to discuss electric vehicles.
Google reportedly preps Google Fit health data service.
MORE BRAND NEWS
Alibaba's Tmall extends luxury offerings with L'Occitane virtual store.
Apple recalls European iPhone power adapters.
Bonnaroo festival extends brand beyond music.
Campbell's challenged on V8 juice marketing.
Cannes Lions festival gets ready with first Lions Health summit.Continue reading...
Posted by Dale Buss on September 27, 2013 05:42 PM
The once-staid province of insurance marketing has become one of the most rough-and-tumble arenas of any industry as brands scrap for conquest sales in what has become a highly commoditized business. As a result, the likes of Progressive, Allstate, Aflac and their competitors have become some of the most creative advertisers around.
Allstate, for instance, continues pressing and spreading its effective campaign starring "Mayhem," the personification of—well, mayhem—who reminds consumers all the different ways that mother nature, careless people, and other vagaries of life can wreck their cars, their houses and their plans, which is why they need Allstate.
The brand's latest plan calls for spreading Mayhem across the social media universe via Vine and Instagram in a #ThisWillBeMayhem campaign that features extended content such as photos and videos that work in conjunction with Facebook and YouTube programs. Fans of the brand on Twitter will help the character decide which Allstate commercial will air on Oct. 5 during a college football telecast.Continue reading...