Posted by Mark J. Miller on December 19, 2012 03:18 PM
Canadian folk/rock legend Neil Young may be 67 years old, but he isn’t ready to retire anytime soon. The musician (and side inventor of such wonders as the Linc-Volt hybrid car), who has long railed not just at big business but also the lousy quality of MP3s, is getting ready to launch a major business of his own that will help create a better digital sound, as the artist intended. As he says in his new memoir, Waging Heavy Peace, he’s “trying like hell to rescue recorded sound so people can feel music again.”
Cue Pono, Young's upcoming “music service featuring high-resolution master downloads of songs.” He recently applied for the trademarks "Pono Promise" and "21st Century Digital," Rolling Stone reports. Back in May, a colleague of Young’s registered the website address mypono.com, where you can now sign up for updates on the service's looming launch. The name, by the way, is Hawaiian for “righteous,” but Young is being anything but self-righteous in his bid to rescue music for music lovers.Continue reading...
Posted by Abe Sauer on April 6, 2012 11:44 AM
Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.
PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...
Posted by Mark J. Miller on May 25, 2011 03:00 PM
The concept of mixing alcohol and race cars isn't a brilliant idea in practice, but it seems to be working wonders on the marketing front for Anheuser-Busch.
Budweiser has long been the brew of the American blue collar and it has now extended its multiyear contract with Daytona International Speedway, the track that was built by NASCAR founder William France Jr. and opened in 1959.
The pair have been linked financially since the late ‘70s when Anheuser-Busch sponsored the Busch Clash race, which has become known as the Budweiser Shootout.
The new deal will keep the Shootout intact and continue to allow Bud to be the exclusive official beer sponsor at Daytona, which hosts such big races as the Sprint Cup’s Daytona 500 and Nationwide Series Subway Jalapeno 250, among many others.Continue reading...