Posted by Mark J. Miller on August 8, 2013 06:12 PM
Personalization is the name of the customer-service game these days. Look at the recent success of Coke's Share a Coke campaign in Britain, where the brand replaced its name on bottles with 150 of the most popular names in the UK.
As for the fashion industry, personalization is now coming in the form of 3D printing. Forbes reports that San Francisco-based clothing company Continuum creates 3D printed bikinis that consumers design themselves. After customers build out their design and upload their measurements on the company's website, Continuum prints out the final product in nylon. The custom creation costs $275.Continue reading...
Posted by Mark J. Miller on July 4, 2013 11:18 AM
To celebrate America’s 237th birthday, New Balance has a creative new series of online videos that very clearly drive home the fact that it is the only athletic-shoe manufacturer that actually makes many of its shoes in America.
The videos on the brand’s website and YouTube channel feature New Balance’s US factory workers competing against the supposed US factory workers of its competitors in such events as hot-dog eating, table tennis, air hockey, and one-on-none basketball. Since its competitors don’t actually have any US factory workers, New Balance crushes everyone in its path.Continue reading...
Posted by Dale Buss on February 28, 2013 09:07 AM
Carnival Cruise Lines sees brand perceptions drop to all-time low.
J.C. Penney losses snowball as boost in ad spending can't reverse sales declline.
Facebook inks deal to show ads based on shopping habits.
AC/DC rocks their own signature brand of beer.
American Express pushes e-commerce to TV commerce.
Apple preaches patience.
Boeing apologizes for Dreamliner fiasco.
Caesars looks to web gambling for financial help.
Flowers Foods set to buy Wonder, other Hostess brands for $390 million.Continue reading...
Posted by Dale Buss on January 11, 2013 09:02 AM
AB InBev will return Clydesdales to Budweiser Super Bowl advertising.
Amazon offers free MP3 of CD purchases.
Apple was awarded 1,136 US patents last year, while top spot went to IBM.
BBC back in the spotlight with former star Jimmy Savile's official police report on abuses.
BlackBerry is restoring service in Europe as US carriage firms up for closely watched BlackBerry 10.
Boeing faces FAA investigation of 787 Dreamliner.
David Beckham strips off again for H&M.
Dish Network charges CBS with censorship due to litigation.
ESPN favored for more spending by ad execs in survey.
Ford plans to hire 2,200 white-collar workers as American Express begins mass layoffs.Continue reading...
Posted by Abe Sauer on August 6, 2012 12:12 PM
"Some journalists have been surprised to see Olympic workers taping over the logos on their Dell and Apple computers, since neither company is bankrolling the games, and the U.S. women's soccer team has been told not to hand out its media guide because it has 12 small logos of its sponsors — which are not official Olympics 2012 backers."
The absurd levels to which Olympic organizers are going to erase any and every possible non-sponsor brand name from peaking out came to its absurd apex on Saturday during the archery competition. On his way to the bronze medal, Chinese archer Xiaoxiang Dai was forced to put neon-yellow tape on his hat to cover its nearly invisible, black on black logo for… the Chicago Bears. Continue reading...
Posted by Mark J. Miller on April 4, 2012 10:05 AM
Nike may be based in Oregon but New Balance is the last sneaker manufacturer that still produces its shoes in the U.S. of A. The company has been afraid for the last year that new trade agreements are going to put them out of business or force them to move their factories overseas.
Because of that, New Balance has been working with lawmakers to try and create a way to protect the company if and when a flood of cheap sneaks come pouring into the country. The rest of the industry, of course, would happy to put the foot down on New Balance and boot them right out of the biz if it could.
One person who certainly isn’t feeling that way is U.S. Rep. Mike Michaud of the Pine Tree State, who just toured a New Balance factory and picked up a pair of running sneaks to give to President Obama, according to the Morning Sentinel.
Other celebs that New Balance has made footwear for include Lady Gaga, Ellen Degeneres, Oprah Winfrey, and New England Patriots quarterback Tom Brady.
Michaud’s goal isn't to get the brand into the celeb-watch columns, but to get Obama to help New Balance outfit a group of very patriotic Americans: the men and women of the U.S. military. "I'll hand him the shoes and bring (the American Shoes for American Servicemembers Act) to his attention," he said, according to the Sentinel.
[Image via Shutterstock]
Posted by Abe Sauer on January 31, 2012 01:01 PM
Angry Birds are celebrating the start of the Year of the Dragon, but the piggies are trying to scare them away from their eggs! Luckily the Angry Birds have some help — the Mighty Eagle has transformed into the fearsome Mighty Dragon!
In China, brands like Nescafe are tapping into rebellious icons like Han Han.
The secret capitalist document that transformed China into the juggernaut it is today.Continue reading...
Posted by Mark J. Miller on October 11, 2011 05:01 PM
Most high school sports stadiums don’t have a big corporation paying out some big bucks in order to have its name on it. But most towns also don’t house a vacation home of New Balance Shoe Co. owner Jim Davis.
Gloucester, Mass., does. For that reason, the 75-year-old high school’s crumbling stadium will soon bear the New Balance name. The company’s charitable foundation will give $500,000 to the school to fix up the stadium in annual chunks of $50,000 for the next decade, according to the Gloucester Times.
As a result, the stadium will get a new name that incorporates New Balance: The New Balance Track and Field at Newell Stadium.Continue reading...