chew on this

Sip on a Bottle of Dom Perignon at Denny's Newest Location

Posted by Mark J. Miller on August 29, 2014 03:08 PM

Denny’s, the restaurant chain not exactly known for its glitz and glamour, has been undergoing a bit of a brand overhaul lately as "America's Diner" gives itself a much-needed update, including redesigning its current outposts and opening new ones.

Today, the first-ever Denny's in Manhattan opened in the financial district across from City Hall, but that's just the start of it. The Wall Street outpost isn't your typical Denny's. In fact, the fancy restaurant features a craft cocktail menu and a $300 Grand Slam brunch for two that comes with a bottle of Dom Perignon.

The restaurant, which is located on the ground floor of an upscale apartment building, has Prosecco on tap and features copper-stamped ceilings and leather couches—but for the most part, still features affordable, Denny's prices.Continue reading...

place branding

Rule-Breaker to Rule-Maker: Is NYC's Long List of Bans Ruining Its Brand?

Posted by Elisabeth Dick Oak on August 26, 2014 11:51 AM

NYC. Gotham. The Big Apple. New York City used to be the place to go a little crazy. It was a town of Whitman and Warhol. You could fly high or fall on your face. As they say, if you could make it there, you could make it anywhere.

Over the last decade, however, New York City’s brand has moved from being known as the “breaker of rules” to the “maker of rules,” and it’s starting to feel, well, a little tame.

Graffiti, and even scratchiti, is immediately scrubbed from subway cars. Tickets for jay walking have sky rocketed. The speed limit may soon decrease to 25 mph and New Yorkers’ favorite hangover cure, the so-called “bottomless brunch,” is now illegal.Continue reading...

see you in court

War On Calories Returns as New York Revives Soda Ban Proposal

Posted by Dale Buss on June 5, 2014 06:12 PM

“Where do you draw the line?” Judge Jonathan Lippman asked lawyers for New York Mayor Bill de Blasio today about his bid to revive his predecessor’s attempt to ban the sale of large sugary drinks in restaurants and other venues.

Two courts have blocked the original ban after it was created by former Mayor Michael Bloomberg and rubber-stamped by his city health board in September 2012. But de Blasio has supported the measure since he took office in January and essentially has repeated Bloomberg’s logic in not giving up on such a ban.

“The city’s proposal to cap the size of sugary drinks responds to the alarming obesity and diabetes crisis” affecting New York’s minority groups, de Blasio said, according to the Wall Street Journal.

Which brings us back to Judge Lippman. He’s a member of the state Court of Appeals in Albany which heard arguments this week between de Blasio’s team and the side that so far is prevailing in this struggle, the soft-drink industry. Lippman asked city lawyers if New York also could “ban hamburgers altogether” then, soon, “Where do you draw the line?Continue reading...

retail

Target Hopes to Bring Big-Box Experience to Acute Locales with 'Express' Stores

Posted by Mark J. Miller on January 20, 2014 11:22 AM

The latest big box retailer looking to downsize is Target, following similar efforts by Walmart and grocery chains. While a typical Target in the suburbs can encompass 100,000 square feet, the chain's newest location in Minneapolis will only take up 20,000. 

According to the New York Times, the brand is looking to serve a lot more consumers by moving into smaller spaces in urban environments. The new stores will go under the name TargetExpress.

Of top concern are younger consumers. “Many of them grew up with a Target experience,” John D. Griffith, executive vice president for property development at Target, told the Times. “Now, they show up at their cool little bungalow they’re redoing, they’re five miles from downtown, and yet, Target is a little bit of an effort to get to.” That’s what Target aims to change with the first test store opening on July 27 in order to serve the needs of the University of Minnesota students returning to campus for the fall.Continue reading...

traveling brands

Korean Air Hopes to Break Travelers Out of Daze with Interactive Display

Posted by Mark J. Miller on January 2, 2014 06:39 PM

Folks walking on Madison Avenue near Grand Central Station in New York City have plenty to gape at, but Korean Air has provided one more spectacle to grab their attention.

The company has invested in placing an interactive video wall on Madison Avenue for a month that draws in passersby through gesture-based technology. The onlookers are “invited to choose from a list of cities, including Dubai, Bali, Seoul and Prague,” according to MediaBistro. Once selected, the viewer can step “through a doorway and enter a scene in their selected city,” according to Digital Signage Today. The wall then allows them to take a photo of themselves in the scene and share the image via email or social media. Those who take part are entered into a sweepstakes that will give nine individuals a $500 Korean Air voucher.Continue reading...

logo-a-gogo

NYC Taxis Get Third Logo in Six Years

Posted by Mark J. Miller on December 9, 2013 11:11 AM

After a century without an official logo, New York City’s fleet of yellow cabs now have their third logo in six years. The newest one signifies the so-called Taxi of Tomorrow that may soon be a relic of yesteryear.

The logo for the Taxi of Tomorrow plays off the previous two with a large yellow T in a black circle. It came about because when the second one was plastered onto the Nissan NV200 minivan, it looked a little small. “It was a little anemic,” David S. Yassky, the chairman of the Taxi and Limousine Commission, said, according to the New York Times.

The Taxi of Tomorrow isn’t just a new logo. It has reading lights, climate control, electrical outlets, and antibacterial seats. Outgoing Mayor Bloomberg aimed to have all taxi fleets buy these vehicles when replacements needed to take place. But the New York State Supreme Court ruled that Bloomberg has overstepped, and can’t force taxi-fleet owners to make that choice. Continue reading...

long arm of the law

NYC Mayor Bloomberg Stubbing Out Youth Smoking Before He Leaves Office

Posted by Mark J. Miller on November 1, 2013 05:48 PM

New York City Mayor Michael Bloomberg took cigarette smoking out of the city’s bars and restaurants 10 years ago. Now he’s going to take them right out of the hands of New Yorkers who happen to fall below the age of 21.

The New York City Council voted Wednesday to raise the purchase age for tobacco product to 21. Bloomberg is expected to sign it into law and, once he signs, smokers in their late teens and early twenties will have 180 days to buy up as many cartons as they can before the law goes into effect.

"By increasing the smoking age to 21, we will help prevent another generation from the ill health and shorter life expectancy that comes with smoking," Bloomberg said in a statement on Wednesday, according to CNN.Continue reading...

retail

L'Oréal Paris Heads Underground in NYC with Intelligent Vending Machine

Posted by Sheila Shayon on October 31, 2013 11:22 AM

L'Oréal Paris has found an unlikely partner in the pursuit of beauty—the Metropolitan Transit Authority. The pair have teamed up to host L'Oréal Paris' Intelligent Color Experience vending machines inside a New York City subway station that allows any straphanger to stock up on beauty items on-the-go.  

Running in the 42nd Street-Bryant Park station between Nov. 4th and Dec. 30th, the intelligent vending machines actually scan a user's outfit to detect colors and style, in turn suggesting beauty products that "match or clash." Users can purchase items with a credit card, or if they choose not to buy on the spot, can email the look to themselves. 

As more brands explore interactive shopping experiences through experiential marketing, L’Oréal’s latest offers a “real-life experience through technology,” Marc Speichert, CMO L’Oréal Americas, told the New York Times. “What’s amazing with the technology is that we’ll have the ability to measure the level of engagement," he said, based on “the number of people who pass by, the number who interact with each screen, the number who leave their information.”Continue reading...

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