Posted by Sheila Shayon on September 5, 2013 04:58 PM
Front row seats at New York Fashion Week may be in less demand now that the world-famous fashion displays have been turned into a second-screen experience of sorts as more brands take their collections digital.
Designer Rebecca Minkoff is setting the pace with plans to debut photos of her new looks on social photo app Snapchat moments before the models strut their stuff on the runway at Lincoln Center in New York City. Given the 10-second life of the app, users must request to connect to Minkoff for the brief preview.
"There's been a lot of debate this year about fashion shows and the circus around it; some people are cutting back," said Uri Minkoff, CEO of Rebecca Minkoff and Ms. Minkoff’s brother, according to Mashable. "We believe in a different approach. We believe the consumer is part of [fashion week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can't attend the show."
This year's shows will be live-streamed online on Mercedes-Benz's dedicated Fashion Week website, making it even less necessary for fashionistas to attend the shows in-person.Continue reading...
Posted by Mark J. Miller on September 4, 2013 02:38 PM
It’s been more than 40 years since Big Tobacco aired a commercial on television, but they're back with their billions to convince consumers to try a confounding new product: e-cigarettes.
But the industry's answer to public smoking bans may not have that long to sell themselves on televison. USA Today reports that the US government is making moves towards regulating the devices, which are purported to be a better alternative to regular cigarettes.
The battery-powered devices made to resemble real cigarettes use nicotine but don’t create smoke or ashes that can be offensive to others. The devices are predicted to bring in $1.7 billion in revenue this year and at least $10 billion by the end of 2017.Continue reading...
Posted by Sheila Shayon on August 28, 2013 06:43 PM
Pinterest plans to take its photo-centric platform to the next level with its dedicated hub for New York's upcoming Fashion Week.
In partnership with over 100 influencers, Pinterest will provide a landing page which will be continuously updated with news on the latest shows, looks and inspiration behind designs with the help of high-profile brands such as Michael Kors, the Style Network, Kate Spade, Lucky Magazine, Elle, Garance Doré, Huffington Post Style, Into the Gloss, Man Repeller, Nordstrom, Oscar de la Renta, 3.1 Phillip Lim, PopSugar, Refinery29, Style.com and Song of Style.
Katie Garlinghouse, Pinterest's head of community marketing, said Pinterest’s role in Fashion Week is “less about the real-time photos of the event, and more around the backstory of the event.” For example, "For Kate Spade, we'll see what inspired the collection, versus actual [live] images of the collection."Continue reading...
social media watch
Posted by Sheila Shayon on August 19, 2013 12:32 PM
Despite being a late-comer to social media, J.Crew is adapting quite quickly. In fact, the retail brand is behind a social media first: debuting its Fall 2013 catalog on Pinterest.
The brand has posted a sampling of its fall offerings to the site, with the added ability to pre-order the posted looks through the company's personal stylists. The effort adds a whole new dimension to the retailer's more traditional sales approach and in turn may garner the brand more fans—and subscribers.
While J.Crew may be the first brand to pull off such a feat on Pinterest—which has 70 million users, 80 percent of which are women—it's not the first fashion brand to use social media to give fans exclusive access.Continue reading...
social media watch
Posted by Sheila Shayon on July 19, 2013 04:07 PM
Rebecca Minkoff, fashion designer of luxury handbags, accessories, footwear and apparel, understands the power of social.
Minkoff is targeting the Tumblr community to promote awareness for her upcoming spring collection at New York Fashion Week in September, inviting the creative Tumblr community to participate in a T-shirt and tote campaign with Nordstrom.
Artists can submit T-shirt and tote designs, models can send pictures and photographers can submit portfolios to email@example.com by July 25 to be judged by a panel of judges including Tumblr founder and CEO David Karp, Nordstrom EVP of Designer Merchandising Jeffrey Kalinsky and Minkoff herself, with results to be announced July 30.Continue reading...
Posted by Alicia Ciccone on February 18, 2013 10:57 AM
Michael Kors may very well be the most influential person in New York fashion—or at least the one with the most business prowess.
The brand was just named the most-searched American fashion brand worldwide, beating out prominent names like Marc Jacobs, Ralph Lauren and Calvin Klein in a study by Digital Luxury Group.
Launched in the early 80's, the designer's clothing and accessories company continues to beat Wall Street expectations and reel in more HENRYS, or "High Earners Not Rich Yet" shoppers, with fashionable yet accessible handbags, watches and sportswear. Rightfully so, the designer's Fall 2013 collection debuted at New York Fashion Week with a survival theme, perhaps a reflection of its leading man's reputation in the industry.
Arguably the new Coach, Kors claimed market share from its rival accessories manufacturer after the holiday shopping season. Coach has seen a slowdown as of late, with competitors like Tory Burch and Kate Spade—both of which appeared in the most-searched top 10—taking a strong stand in the luxury goods market.Continue reading...
Posted by Mark J. Miller on February 15, 2013 12:56 PM
Coca-Cola has spent plenty of bucks on making iconic ads in the past, but its latest 60-second spot is coming from a low-priced source—a fan of the brand—while the company just revealed a trio of new cans designed by global creative director Marc Jacobs. The details on the latest moves in the cola wars:Continue reading...
Posted by Mark J. Miller on February 12, 2013 02:39 PM
Running is about to change forever. Well, that’s what the marketing minds at Adidas want you to think about their new running shoes, the Adidas Boost trainers, which will make their debut Wednesday.
To prove the point, Adidas has released a teaser video (below) that shows off three metal balls being dropped from the top of the frame onto the base material for Boost, EVA (or ethylene vinyl acetate, which is often used in running shoes), and concrete. Guess which ball bounces the highest by far? Spoiler alert: Boost it is.
The Adidas Running website and Facebook page are also teasing the big reveal at a global press event in New York, while promoting the #boost hashtag to stir Twitter conversations.Continue reading...