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personal brands

Is This the End of the Tim Tebow Brand? Not Likely

Posted by Mark J. Miller on September 4, 2013 05:58 PM

Could it be the end of Tebowmania?

After being cut from the New England Patriot's roster earlier this week, Tim Tebow, the University of Florida football star, 2007 Heisman Trophy winner and creator of a new verb, "Tebowing," has once again watched his short-lived NFL career fall flat. Now a free agent, it seems as the NFL season will kick-off Thurday without its most recent marketing juggernaut—but is this really the end of Tebow the brand?

While Tebow the NFL star has left much to be desired, the handsome, well-spoken QB has done wonders for the NFL and consumer product brands alike both on and off the field, where he has struggled to succeed since his last starting bid with the Denver Broncos. But the marketing phenomenon that is Tim Tebow has long outlasted his career as a first-string quarterback.Continue reading...

brand news

In the News: Chrysler, Samsung, Burger King and more

Posted by Dale Buss on April 29, 2013 09:14 AM

In the News

NBA star Jason Collins comes out as the first openly gay active male athlete in American sports.

Primark is first retailer involved in Bangladesh factory collapse to offer aid to victims. 

Chrysler earnings plunge on model changes. 

Samsung reveals 7-inch Galaxy Tab 3.

Burger King tweaks menu and message after first-quarter sales decline.

BYD of China plans to sell "made in USA" buses.

Bayer pays $1.1 billion for birth-control company.

Boeing returns Dreamliner to the air but must reassure passengers, as China is deemed likely to approve the plane in May.

Canon crowdsources short films.

Honda scores so far with mid-cycle remake of Civic.Continue reading...

personal brands

Tim Tebow Blesses, Trademarks Tebowing

Posted by Mark J. Miller on October 23, 2012 10:22 AM

The act of Tebowing, kneeling on one knee and putting one fist to a bent head in the manner of New York Jets quarterback Tim Tebow, may be so last year, but the trend is still rolling across the globe. People have Tebowed at the Vatican, on top of the Empire State Building, as David Bowie, in Hong Kong, and even on top of an alligator.

Tebow, who is proud to be an ultra-religious role model, has called the fad “a blessing.” And now it may be a financial blessing as well.  The 25-year-old NFL pro now owns the trademark to Tebowing. So watch out, all you high school and Pop Warner football players. If you choose to Tebow, you could pay the price.Continue reading...

brand news

In the News: AB InBev, BlackBerry, Virgin Money

Posted by Dale Buss on March 29, 2012 09:01 AM

In the News

Anheuser-Busch InBev tries to get customers to return to its brands.

Annie's IPO surges.

BMW begins delivering fleet for use in London Summer Olympics.

Bertelsmann considers IPO.

BlackBerry-maker RIM plans to report turnaround progress today.

Bojangles unleashes "Chicken Cops" campaign.

Chevron and Merck disclose funding of attack-ad groups.

Depend campaign features non-incontinent celebrities.Continue reading...

personal brands

Jockey Helps Welcome Tim Tebow to NYC

Posted by Dale Buss on March 26, 2012 01:57 PM

The Twitter trending hashtag #tebowtakesmanhattan is one just one sign that Tim Tebow has arrived in the Big Apple.

The New York Jets held a press conference Monday to "announce" the acquisition of Tim Tebow via a trade with the Denver Broncos, but Tebowmania already has moved far beyond the team's control. Just ask the thousands of motorists who spotted the quarterback's sponsor Jockey's electronic billboard featuring Tebow's image (see above) outside the Lincoln Tunnel, on the New Jersey side, over the weekend. And there's already a new "Jetbow" sandwich at a New York deli.

"We Support Tebow & New York. Jockey" the sign reads. It's supposed to come down by Friday, but Jockey's broadside in support of its highly visible spokesman is only the beginning of the wars over Tebow.Continue reading...

brand news

In the News: iPhone, Bank of America, Nissan and new

Posted by Shirley Brady on March 23, 2012 09:01 AM

In the News

Apple's iPhone beats BlackBerry in its homeland; and could one day be made out of glass and function as a universal remote control.

AT&T sued over alleged deaf calls scam.

Bank of America tests rental program as alternative to foreclosure.

Bit.ly ranks U.S. news outlets.

Credit Suisse cuts CEO's pay 55%.

Dove launches self-esteem campaign in the U.K.

Etch A Sketch owner capitalizes on Romney-spurred attention.

Facebook strips privacy from new user policy, reportedly buys 750 patents from IBM.

FedEx called to task by Obama administration.Continue reading...

brand news

In the News: McDonald's, Starbucks, Google Wallet and more

Posted by Shirley Brady on March 22, 2012 08:50 AM

In the News

Alexander McQueen brand expands to bespoke tailor on London's Savile Row.

American Airlines parent AMR reportedly eyeing bankruptcy court to void union contracts.

Angry Birds Space lands.

Apple antitrust suit would impact Amazon book monopoly.

Associated Press picks CEO successor.

AT&T reinvents the steering wheel.

Benihaha becomes target of takeover bids.

China factory activity shrinks in March.

Datsun revival seen as Nissan strategy not to devalue Infiniti.Continue reading...

sports in the spotlight

NFL Defends Brand and Sacks Saints, as Timsanity Heads to NYC

Posted by Dale Buss on March 21, 2012 05:02 PM

What a difference a year — let alone a day — makes in the National Football League.

Last year, the NFL, owners, management and players were just settling in for what promised to be a long-haul labor dispute which essentially kept professional football out of the regular flow of news for months, during the crucial time after the April draft when fan excitement typically builds over prospects for the coming season. Its relevance and even the NFL brand faded for a while.

This year, however, the NFL's off season is pulling a 180-degree turn worthy of the league's nimblest scatback. Today's announcement by Commissioner Roger Goodell of very stiff penalties for head coach Sean Payton and others associated with the New Orleans Saints for their bounty-hunting exploits broke on the same day that the Denver Broncos traded the closely watched Tim Tebow to that media-wallflower team, the New York Jets.

And oh, yes — the signing of Peyton Manning by those same Broncos? That already is so two days ago.Continue reading...

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