Posted by Dale Buss on December 11, 2013 06:03 PM
Gannett and other newspaper publishers continue to scramble to try to keep ahead of their own demise. The latest gambit for the publisher of USA Today is to insert condensed editions of the national newspaper into more of its local newspapers.
The company launched its "Butterfly" initiative in October, adding USA Today inserts to its newspapers in Indianapolis, Rochester, Fort Myers, Fla., and Appleton, Wis. Now 31 more Gannett newspapers will see inserts of 10 to 22 pages of USA Today business, news and lifestyle content.
"This is another step in the reinvention of news that Gannett is uniquely positioned to lead," Gannett President and CEO Gracia Martore said in a statement. "We are bringing the power of these brands together to delight and engage consumers like no one else can." Continue reading...
social media watch
Posted by Sheila Shayon on September 26, 2013 12:42 PM
At 4 years old, Pinterest is stepping up and out of the photo-centric ‘virtual pinboard’ model it has risen to success with, adding ads in the form of ‘promoted pins,’ and now article pins to woo publishers and readers.
Pinterest is aggressively seeking to leverage its more than 5 million daily article pins from brands like BuzzFeed for whom the pinboard has become a top traffic referral. The new article pins will give brands the ability to include headlines, authors, story descriptions and links to the source from the pin itself.
“The addition of the more useful article pins is only one of many changes taking place at Pinterest this year, as the company moves to turn its growing traction into a real, monetizable business," TechCrunch notes. “The move to expand the focus to articles and news content, then, could potentially position Pinterest as a modern-day bookmarking tool akin to Delicious, or even a competitor to 'read it later' services like Instapaper or Pocket.”Continue reading...
Posted by Sheila Shayon on August 12, 2013 03:52 PM
Two of America's most venerable print brands are embracing the currency du jour by making greater investments in video content to extend the life and quality of its print features.
TIME magazine has launched Red Border Films (aptly named for the magazine's red print border) which will produce monthly 10-minute short documentaries and two long-form projects per year. Born out of the brand's hour-long HBO and CNN special on interviews with people affected by the 9/11 attacks, the films will serve to extend a story beyond what is published in print or online.
“Red Border Films will combine TIME’s authoritative journalism and perspective with the unique power of cinematic storytelling,” Kira Pollack, Time's director of photography said, according to Deadline.Continue reading...
Posted by Dale Buss on August 5, 2013 06:06 PM
Jeff Bezos revolutionized the internet, e-commerce and bookselling (and then all retail) when he founded Amazon.com. Now he may want to do the same with newspapers, becoming the latest non-news-media figure to invest in a fading American print icon by buying The Washington Post.
It's difficult to believe that the e-tailing magnate will be able to do anything better with the Post than it already has in the traditional world of newsprint and ink, since that business model has become even more decrepit than the brick-and-mortar retail stores supplanted by Amazon's huge digital impact.
Another death knell for newspapers and their traditional ownership was sounded just a few days ago when Boston Red Sox owner and billionaire John Henry rescued the Boston Globe and other local print properties from the hands of the New York Times Co. by buying the once-proud publisher for a measly $70 million. There also remain rumors that the conservative industrialist Koch Brothers, along with several other non-media moguls, harbor a desire to buy Tribune Co., which owns the Los Angeles Times and Chicago Tribune.Continue reading...
the media is dying
Posted by Sheila Shayon on May 2, 2013 11:17 AM
The Wall Street Journal remains the top-selling US daily newspaper, while The New York Times has bumped USA Today for second place, largely due to digital subscriptions which now account for 19 percent of average US daily newspaper circulation, up from 14 percent in 2012, according to The Alliance for Audited Media’s (AAM) semiannual Snapshot report.
The report covers top-line circulation and audience figures from October 2012 through March 2013 for approximately 700 US and Canadian newspapers. In this case, the bottom line still tells a story of continued newspaper circulation declines despite gains across digital platforms.
Daily circulation for the 593 US newspapers reporting comparable averages for March 2012 through March 2013 decreased 0.7 percent. Sunday circulation for the 519 newspapers reporting was down 1.4 percent.Continue reading...
Posted by Sheila Shayon on February 26, 2013 02:17 PM
Bid adieu to another legendary brand. The New York Times Company is rebranding its 125 year-old International Herald Tribune as The International New York Times as it strives to buttress its international presence.
The change ends the 40-year-old IHT brand—which is perhaps most familiar to U.S. expats—and underscores the tectonic shifts in newspaper journalism and revenue streams wrought by digital and an increasingly competitive environment for readership.
Based in Paris, the rechristened paper will debut a new website this fall. “This recognizes our global reach and is an exciting and logical move,” said Jill Abramson, executive editor of the Times.
Mark Thompson, president and CEO said in a statement there was “significant potential to grow the number of New York Times subscribers outside of the United States…The digital revolution has turned The New York Times from being a great American newspaper to becoming one of the world’s best-known news providers. We want to exploit that opportunity.”Continue reading...
Posted by Dale Buss on February 12, 2013 09:07 PM
As news broke on Tuesday afternoon that the authorities had begun closing in on suspected gunman Christopher Dorner, who has for days been the subject of an intense manhunt, the Los Angeles Times found itself hosting a collision of art and reality on the front page of its website.
For a time, the newspaper's coverage was wrapped inside a dominant ad for the TNT police drama "Southland," with images (above) of actor-officers with their guns drawn. Several minutes after the news began unfolding, The Times took the ad down (below).
The Times explained to brandchannel through a spokesman: "Given the heightened interest and anxiety around this breaking news, The Times and TNT determined that it would be in the best interest of our readers and Southland viewers to temporarily take the ad off the latimes.com homepage."Continue reading...
Posted by Sheila Shayon on January 29, 2013 12:58 PM
The Tokyo Newspaper, aka Tokyo Shimbun, and Dentsu Tokyo have created an augmented reality app that "translates" stories from the newspaper into a child-friendly format. Replete with cartoon-character commentary on stories, headlines (pop-ups) and child-friendly text, the app makes it easier for children to understand what's on the printed page.
The app, which was chosen recently by Ad Age as a Creativity Pick of the Day, provides opportunities for advertisers as well. Companies like yogurt-maker Meiji are placing interactive ads in the paper targeting children and their parents.
The move comes as newspapers worldwide search for new ways to sustain their printed product as readers, especially young ones, become accustomed to receiving their news in the digital space. But while the focus tends to be on attracting millennials and others crucial to the papers' survival, recruiting even younger readers is also a part of other newspapers' efforts.Continue reading...