Posted by Mark J. Miller on December 4, 2013 12:36 PM
After 80 years of printing, Newsweek announced last October that it would be going all-digital—a move that proved detrimental to the venerable brand. So now, nearly a year since it merged with Tina Brown's Daily Beast, Newsweek will be returning to print, albeit in a bit of a different form.
According to the New York Times, the company will begin printing a 64-page weekly print product in January or February. The 'new' Newsweek won't be as dependent on ad dollars, though.
“It’s going to be a more subscription-based model, closer to what The Economist is compared to what Time magazine is,” Newsweek Editor in Chief Jim Impoco told the Times. “We see it as a premium product, a boutique product.” In other words, suscription fees will make up for the product's lack of ad pages.Continue reading...
Posted by Dale Buss on December 4, 2013 09:18 AM
Snapchat hires away Emily White, Instagram's ad exec, to be company COO.
Mercedes-Benz CLA comes through and cements US sales lead over BMW.
Newsweek plans return to print.
Applebee's rolls out tablets nationwide.
Benetton rises above Levi's to become India's top international fashion brand.
BJ's Wholesale Club owners express interest in buying Hess gas stations.
Boeing tantalizes states with 777x production.
China issues 4G mobile licenses to country's three main telecom companies.
Drake announces partnership with Nike's Jordan brand.
Greenpeace makes Christmas a downer with Santa reporting from melting Arctic.
JCPenney finally reports comp-sales increase.Continue reading...
Posted by Mark J. Miller on December 3, 2013 07:22 PM
Tina Brown, once the editor of venerable print brands like Vanity Fair, The New Yorker, Talk, and Newsweek, doesn’t even read magazines anymore. “The habit has gone,” she told reporters in India last month.
The “habit” is apparently gone for a lot of other folks, too. Everywhere you turn, consumers are looking deeply into their screens rather than into the pages of a magazine or newspaper. Advertisers have noticed and are moving more of their dollars into the digital world. New York magazine’s ad pages are down 9.2 percent so far this year, according to Ad Age.
That’s part of the reason the title announced Monday that it would be printing half as many issues next year—ramping down from 42 issues to 29—printing every two weeks while its website, nymag.com, will start publishing more content. The move will save the company $3.5 million in manufacturing costs—savings that will be recycled back into the magazine and website to product better content.
The announcement came fittingly on Cyber Monday.Continue reading...
Posted by Sheila Shayon on November 18, 2013 01:47 PM
Forbes Media is the latest victim of a dying print industry.
Perhaps best known for ranking wealthy individuals worldwide, Forbes is on the block for an estimated $400 million to $500 million in a sale being handled by Deutsche Bank. Former Republican presidential candidate Steve Forbes, who serves as editor-in-chief told employees on Friday that they’d received numerous inquiries about a sale.
The venerable, 96-year-old brand, founded by financial newspaper columnist B.C. Forbes in 1917, has been confronted by declining ad sales and dwindling profits as print-based media brands struggle to transform content, platform and purpose in a world wired 24/7.
B.C. Forbes was succeeded by his son, Malcolm, who was known for his expensive tastes including hot air balloons, Faberge eggs, Victorian art, real-estate and a motorcycle collection—all of which was sold off along the way, including Forbes’ longtime headquarters, which was sold to New York University in 2010. Forbes began making changes to its privately-held structure in 2006 to augment its digital presence by selling a 45 percent stake to Elevation Partners, the private equity firm co-founded and backed by U2 frontman Bono and Roger McNamee for close to $240 million.Continue reading...
Posted by Sheila Shayon on September 12, 2013 03:52 PM
The second wheel just fell off the Newsweek/The Daily Beast wagon as Editor in Chief Tina Brown has announced she's leaving to start her own events company.
Her successful stewardship of Vanity Fair and The New Yorker was not replicated in her run with Barry Diller’s InterActiveCorp, who she partnered with in 2008 to found The Daily Beast.
Her new venture, Tina Brown Live Media, will focus on building the Women in the World conference brand that she has run for several years with Diller's wife, Diane von Furstenberg, and Meryl Streep. It “is really a marriage of her commitment to journalism and story telling, its going to be really event orientated," according to a source, Slate reports.
Though now, the future of The Daily Beast is less clear, with Diller already floating the idea of a sale—or worse, a shutdown.Continue reading...
Posted by Sheila Shayon on September 2, 2013 03:25 PM
Newsweek has been dying a slow, painful death now for years, but a pair of thirty-something media magnates think they have what it takes to salvage the venerable brand.
Etienne Uzac, CEO of IBT Media, and his business partner, Jonathan Davis, “aspire to leadership of the digital media revolution,” according to CNN. The pair is already well on their way as the owners and co-founders of the International Business Times, among the top .02 percent of global URLs with an audience of over 7 million in the US and 13 million worldwide. IBT Media’s portfolio includes 10 international online news properties such as Medical Daily, Latin Times and iDigitalTimes and publishes in seven languages.
After being sold multiple times, the latest owners acquired Newsweek from Barry Diller's IAC in early August, after a failed merger between The Daily Beast and the once-venerable weekly news magazine saw just about every last supporter abandon the brand.
Even though Diller called his acquisition of Newsweek a "mistake" in a recent interview with Bloomberg, Uzac sees potential beyond the US to grow the Newsweek brand internationally. "We plan on deepening the current relationships and potentially adding more global partners," he told Ad Age.Continue reading...
Posted by Dale Buss on June 6, 2013 09:02 AM
P&G makes race to succeed Lafley clearer with executive moves.
Apple plans to sell audio ads on rumored iRadio.
Verizon sees US government track phone records of its customers, report says.
Chili's is pleased with rollout of pizza and flatbreads.
Disney puts seven Radio Disney stations up for sale.
Edmunds.com launches price guarantee for online shoppers.
GM rejoins S&P 500 as US Treasury plans to sell more shares.
General Mills gets OK reception for potentially "controversial" ad for Cheerios.
Kimpton Hotels holds pet photo contest.
McDonald's experiments with breakfast and dinner after midnight.Continue reading...
Posted by Sheila Shayon on May 30, 2013 06:07 PM
Time Inc. and Conde Nast are doing it, Buzzfeed and Gawker have been doing it for awhile, and now even the venerable Grey Lady is stepping into native advertising as old-school brands up their digital prowess as print becomes less and less relevant.
After a decade of declining ad sales, the 161-year-old New York Times saw ad revenue fall by half to $711.8 million in 2012 from $1.27 billion in 2006. “What we’re looking at is ways you can use journalistic storytelling techniques in how you could present a narrative for our clients without misleading or confusing the reader,” Todd Haskell, VP Advertising at the Times told AdAge.
The Times just announced sponsored content in its Scoop mobile app guide to New York City for Citi Bike, the new bicycle-sharing program, with a feature that helps users find bike stations. “If most native advertising tries to make sponsor-provided content look a bit like a news article, this tries to make it look a bit like a regular ol’ tab in a mobile app," Poynter notes. “What’s interesting is that the 'content' here is less a collection of words and pictures than a real-time data service. It’s a callback to the classic news advertising idea—we assemble the audience, you provide the content, we make a match—in a mobile, apped-up world. It’s a compelling match."Continue reading...