Posted by Dale Buss on August 9, 2013 10:50 AM
Nick Cannon and the Honda Civic are both having very good years. So why not put them together and see what they can accomplish in a new marketing campaign for Honda Civic that is aimed at both the African-American and general markets? Thus the launch this week of the "Best Yourself" effort starring Cannon for Civic.
The affable host of NBC's America's Got Talent is enjoying a good run on the show, using his charm, calm, comedic chops and athletic ability to become a main player on the show, even with strong personalities from judges Howard Stern and Heidi Klum. Cannon certainly is enjoying a better time on his reality show than wife Mariah Carey had on American Idol, where her performance as judge was pegged as one reason the Fox stalwart's ratings tanked last season.
Meanwhile, a "midcycle" new version of Civic—replacing the one that flopped about two years ago—is finally achieving what Honda set out for one of its most important nameplates: maintain and build the brand's strong position in the emerging small-car sweet spot of the US market. Civic broke a 13-year-old July sales record last month with a 30 percent year-on-year increase.Continue reading...
Posted by Dale Buss on August 7, 2013 09:01 AM
Yahoo will debut new logo next month.
Target acquires online skin-care retailer DermStore.
Taco Bell adds waffle taco to breakfast-menu test.
AOL acquires online-video company Adap.tv
AT&T will replace water-damaged Samsung Galaxy S4 Actives.
British Airways targets India ex-pats.
Chrysler won't invest in EVs until pricing improves.
Darden faces foodborne-illness lawsuit.
Evian still struggles for relevance in US market.
Facebook gets transparent about news-feed issue.
Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.
GE quits solar panels and sells technology.Continue reading...
Posted by Stephanie Startz on October 12, 2009 08:00 AM
After Cadillac solicits ideas from agencies, current shop resigns account. [WSJ]
Analysts see lagging growth in Cadbury's sales. [Times of London]
Nobel Peace Prize boosts Obama, America's brand. [FT]
Luxury brands rush to satiate consumer demand in China. [FT]
Carrefour strives to regain footing, focusing on lower prices. [WSJ]
Barnes & Noble to announce e-reader next week. [WSJ]
"This Is It," new/old Michael Jackson song, out today. [Idolator]
Stars Miley Cyrus and Courtney Love exit Twitter. [LA Times]
Motorola builds buzz for Android phones on social media sites. [Chicago Tribune]
(More headlines: Facebook, Forrester's Brand Advocates, TeenNick.)Continue reading...