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Honda Taps Into the NHL's Passionate Fans

Posted by Shirley Brady on January 2, 2012 04:14 PM

Bridgestone Tires wasn't the only brand to show its love for hockey (and, in a pre-Super Bowl twist, football) during the NHL Winter Classic telecast today. Honda, the official car of the National Hockey League, released this new spot featuring NHL stars Corey Perry and Nicklas Lidström.

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