Posted by Dale Buss on May 16, 2013 09:20 AM
Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...
Posted by Dale Buss on May 15, 2013 01:38 PM
Many other auto brands are pinning their hopes for global gains on a continued strengthening of the US market and their position in it. So why not Nissan and its Infiniti luxury brand? The chiefs of both brands are expressing their intentions to leapfrog other marques in the next few years in large part by persuading more Americans to buy them.
Nissan CEO Carlos Ghosn said that he has ordered his team to double Nissan's sales in the US by 2017. If Ghosn also means to double market share, that would give Nissan about a 15 percent chunk of American car sales within three years, compared with its 7.7 percent share and sales of 1.1 million units last year, up in volume by 5 percent over the previous year.
With the European market difficult for its sibling Renault brand and other national arenas, including China, proving somewhat iffier, Ghosn has focused on his disappointment with Nissan's recent sales performance in the US and has vowed to correct it. Much of the problem stemmed from difficult and late launches of the redesigned bread-and-butter sedan, the Nissan Altima, and other new models last year.Continue reading...
Posted by Dale Buss on May 15, 2013 09:20 AM
Google CEO Larry Page discloses vocal-cord condition as company plans music-streaming service.
Apple is being investigated for its role in e-book pricing.
Burger King rolls out BK Rib to bust McRib by McDonald's.
ABC tests expanding Nielsen ratings to mobile and plans to consolidate Dancing with the Stars to Monday evenings.
Amy's Baking Company goes rogue after Kitchen Nightmares rejection, shows what brands shouldn't do on social.
Bloomberg terminal-use issue highlights stress in corporate culture as Wall Street firms begin to regard it as competitor.
Dell will miss profit estimates.
Dollar General looks to hire 10,000 new employees this month.Continue reading...
Posted by Dale Buss on May 14, 2013 09:26 AM
BMW is investing 3 billion euros in EVs and marketing.
AP execs outraged over government probe of phone records.
Sony is targeted for breakup by American investor.
Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.
Amazon workers go on strike in Germany.
BNP Paribas eyes mobile and online banking.
Citibank says "no fees" means "never."
Coach approached Tory Burch about a deal.
Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...
Posted by Dale Buss on May 9, 2013 09:15 AM
Coca-Cola promises to reduce marketing to kids as part of global anti-obesity commitment.
Levi Strauss buys naming rights to planned new stadium of San Francisco 49ers.
Lay's reveals chip-flavor contest winner.
Abercrombie & Fitch draws fire for stocking only "skinny" sizes for women.
Activision Blizzard warns "World of Warcraft" is losing subscribers.
AT&T severely slashes Facebook Home phone prices.
BT enters British-sports broadcasting.
Claire's IPO will test market for debt-laden companies.
Ford takes over as title sponsor of Detroit's annual fireworks.
Google Maps will reportedly unveil new interface.Continue reading...
Posted by Dale Buss on May 2, 2013 09:12 AM
DreamWorks acquires Awesomeness TV, a YouTube teen network.
Walmart retools e-commerce and mobile.
Facebook says 30 percent of revenue now comes from mobile ads.
Boeing moves to upgrade popular 777 passenger jet.
Bud Light launches Music First initiative.
CBS scores big from Super Bowl ad revenues.
Cablevision adds Glenn Beck's network.
Del Taco emphasizes freshness of its food in campaign.
Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...
Posted by Dale Buss on April 30, 2013 09:15 AM
ESPN apologizes for comments by commentator after NBA player announces he's gay.
Honda recalls almost 46,000 Fits in North America.
Chrysler sees profit tumble on poorly executed product launches.
Alibaba and Sina form alliance of China online businesses.
Apple files for new technology that tells whether to text or call friends.
Asos prepares marketing drive to grow global brand.
BP reviews safety after oil leak in North Sea.
Best Buy sells Europe unit back to Carphone Warehouse.
BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...
Posted by Dale Buss on April 25, 2013 12:29 PM
You can still hug a polar bear if you buy a Nissan Leaf, but ecological sensitivity no longer is required: In a new marketing campaign that marks a decided shift, Nissan now wants you to buy its trailblazing all-electric vehicle if you just want to save some money getting to work and to the supermarket.
Nissan has been disappointed with US sales of Leaf for its first few years on the market; sales of EVs and plug-in hybrids have fallen below expectations across the industry despite a record run of high gasoline prices. American consumers simply haven't proven ready to adopt these vehicles as a practical proposition, mainly because they still can't go very far on a charge.
So after three years of emphasizing the green credentials of the market's first mainstream EV, and how you really can find charging stations scattered across the landscape, Nissan's advertising now will deliberately expand Leaf's appeal beyond environmentally conscious drivers to the legions of Americans who are simply budget conscious.Continue reading...