Posted by Abe Sauer on January 24, 2011 01:00 PM
The emotional strings evoked in the film's title may not be attached. But there are certainly a lot of products attached to No Strings Attached. Booze. Cars. And of course, Apple. Bushels of Apple.
No Strings Attached is filled with products — nearly 30 by our count. It shouldn't come as a surprise.Continue reading...
Posted by Abe Sauer on January 24, 2011 11:45 AM
A year after his hit film Valentine's Day, Ashton Kutcher has a number one film again. In his honor, over the weekend we ran a Product Replacement Quiz with a selection of product placements in four Kutcher films: Just Married, Killers, Valentine's Day and My Boss's Daughter.
The answers, below.Continue reading...
Posted by Abe Sauer on January 21, 2011 06:00 PM
That an Ashton Kutcher film would be loaded with brands should come as no surprise. It was approximately a year ago that the actor starred in Valentine's Day, a film in which we counted nearly 60 brand appearances.
This week we take a closer look at the product placement-packed No Strings Attached, which opens this weekend, as well as a special Ashton-themed Product Replacement Quiz. But first, a look at how Grey Goose won the product placement award of the week.Continue reading...
Posted by Abe Sauer on January 14, 2011 06:00 PM
Before we get to this week's quiz or this week's look at the battling beer placements in this week's two big releases, The Green Hornet (starring Seth Rogen) and The Dilemma (featuring Vince Vaughn and Kevin James), kick back and take in the above snapshot of beer brands and product placement put together for the blog Filmdrunk.
Done? Good. Now let's look at all the intriguing product placement around this week's dueling "tall doofus" films, including a "ooh" at what could have been, with an attractive offer to replace Green Hornet's iconic Imperial Crown with a Beemer.Continue reading...
Posted by Abe Sauer on January 4, 2011 01:00 PM