Interbrand IQ: The Best Asian Brands Issue

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brand news

In the News: P&G, Google, AT&T and more

Posted by Dale Buss on May 24, 2013 09:25 AM

In the News

P&G CEO Bob McDonald retires from troubled tenure as predecessor A.G. Lafley comes back to the company to take the CEO post.

Google faces antitrust probe over dominance in online display ads.

AT&T imposes new wireless fee and adds iPhone to pre-paid GoPhone program.

Apple faces potential setback in e-books case.

Boy Scouts of America vote to allow gay scouts into its ranks. 

Campbell Soup's parent acquires Plum Organics.

Daimler and Ford strengthen technology ties.

Dodge banks on Fast & Furious 6 tie-in to rev flagging Dart sales.Continue reading...

brand news

In the News: BMW, AP, Sony and more

Posted by Dale Buss on May 14, 2013 09:26 AM

In the News

BMW is investing 3 billion euros in EVs and marketing

AP execs outraged over government probe of phone records.

Sony is targeted for breakup by American investor.

Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.

Amazon workers go on strike in Germany.

BNP Paribas eyes mobile and online banking.

Citibank says "no fees" means "never."

Coach approached Tory Burch about a deal.

Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...

brand news

In the News: Bangladesh, ABC, Yum! and more

Posted by Dale Buss on May 13, 2013 09:33 AM

In the News

Bangladesh plans to raise pay for garment workers and allow unions.

ABC veteran Barbara Walters announces 2014 retirement as Disney plans to live-stream ABC programming via app and cloud.

Yum! sales in China fall 29 percent in April.

ABB says CEO plans to resign.

Audi outsells BMW brand globally — again.

Bloomberg admits use of its terminals for data snooping.

CBS chief touts TV over digital engagement.

Cisco tries reinvention in tough time.

Danone sets deal to acquire Happy Family brand.Continue reading...

brand news

In the News: Coca-Cola, Levi's, Lay's and more

Posted by Dale Buss on May 9, 2013 09:15 AM

In the News

Coca-Cola promises to reduce marketing to kids as part of global anti-obesity commitment.

Levi Strauss buys naming rights to planned new stadium of San Francisco 49ers.

Lay's reveals chip-flavor contest winner.

Abercrombie & Fitch draws fire for stocking only "skinny" sizes for women.

Activision Blizzard warns "World of Warcraft" is losing subscribers.

AT&T severely slashes Facebook Home phone prices.

BT enters British-sports broadcasting.

Claire's IPO will test market for debt-laden companies.

Ford takes over as title sponsor of Detroit's annual fireworks.

Google Maps will reportedly unveil new interface.Continue reading...

brand challenges

Microsoft Plans Reboot of Windows 8 Amid Growing Frustration with OS

Posted by Barry Silverstein on May 8, 2013 06:47 PM

The technology world is an unforgiving battleground for brands that fail to catch hold. Windows 8, Microsoft's highly touted operating system seems to be one of those brands that didn't quite take off as expected.

Even as Microsoft pursues a re-branding based around the new Windows design, the word on the street is that Windows 8 will be getting an "update" later this year. Read that as an attempt to fix problems that have been frustrating both consumers and device manufacturers. Tami Reller, head of Microsoft's Windows division, was blunt in telling the Associated Press, "Are there things that we can do to improve the experience? Absolutely. There is a learning curve and we can work to address that."Continue reading...

brand news

In the News: SAP, Coca-Cola, Disney and more

Posted by Dale Buss on May 8, 2013 09:15 AM

In the News

SAP moves into cloud computing as brand projects $10B boost from banking software.

Coca-Cola plans to invest $2 billion in Florida orange groves.

Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.

Alibaba IPO anticipation grows on revenue surge.

American Airlines launches Klout-based promo.

AOL profits boosted by advertising.

AT&T presses case in lower bandwidth spectrum case.

Bitcoin startups begin to attract real cash.

Burger King makes bold move with delivery expansion.Continue reading...

brand accolades

IBM's Research Team Breaks Film Record with Millions of Atoms

Posted by Sheila Shayon on May 1, 2013 11:33 AM

IBM’s A Boy And His Atom now holds the Guinness World Record for the World's Smallest Stop-Motion Film.

The film is a byproduct of IBM’s acumen in moving atoms, key to research in the fields of atomic memory and data storage at the core of their broad suite of products and services. The story is about a boy—who is 1/25,000,000 of an inch big—and his friendship with a wayward atom.Continue reading...

mobile brands

Microsoft Ad Pokes Fun at Apple, Samsung Loyalists as Mobile Wars Rage On

Posted by Mark J. Miller on April 29, 2013 06:27 PM

Microsoft's Windows Phone may lag behind Samsung and Apple in the battle for America’s mobile-phone patronage, but the company seems to think that being in the lower spot isn’t always a bad thing.

Its most recent commercial, which debuted on NBC's “Today” show on Monday, features fans of the top two mobile phones attacking one another at a wedding while two folks working at the nuptials enjoy the pleasures of their Nokia Lumia 920 Windows Phones. That sure beats going negative, like it did with its Scroogled ads

“We have our own fans, of course,” Microsoft writer and editor Michael Stroh said in a blog post, AllThingsD.com reports. “And while they may be outnumbered (for now), they’re no less proud and routinely urge us to do more to get the word out about Windows Phone … There are choices. iPhone and Android Smartphones aren’t the only—or even best—options out there for all Smartphone buyers.”Continue reading...

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