Posted by Sheila Shayon on December 3, 2013 06:39 PM
The biggest shopping day of the year—Black Friday—has birthed a handful of shopping spinoffs, including a less than welcome Grey Thursday, Small Business Saturday, and the wildly successful Cyber Monday—and now in its second year—Giving Tuesday.
Started last year as an antidote to the holiday weekend's retail madness by New York's 92nd Street Y and the United Nations Foundation, #GivingTuesday has now gone global with organizations in Australia, Canada, Mexico and Singapore participating. More than 8,000 organizations have signed up to participate from all 50 US states—a marked increase from last year’s inaugural event that attracted over 2,500 organizations.
Some efforts from major brands include:Continue reading...
Posted by Sheila Shayon on July 17, 2013 03:12 PM
Founded in 2005, nonprofit One Laptop Per Child (OLPC) promised to build a usable laptop for children in developing nations and sell them at as low a price as possible. They've since delivered 2.5 million computers to more than 60 countries before turning their efforts to tablets, and have just announced their first consumer-facing, kid-friendly device, the Android-powered XO Tablet, now available at Walmart for $150.
The newest device is a departure from the organization's focus on laptops, and a bigger departure from its target end-user is developing countries like Ghana, Uruguay and Peru.
“While OLPC says that the XO tablet enables it to 'harness the power of a touchscreen device to create new ways for children to learn,' I’m not sure that a tablet is the best device if you want kids to create rather than just consume music and videos,” comments VentureBeat.
However, a spokesperson told brandchannel, the company's decision to release a tablet was an important next step for its emergence in a new, tech-saturated market. “There is plenty of evidence, both empirical and anecdotal, that touchscreen technology is more intuitive and engaging for children, which in our view makes it an ideal learning device," they said.Continue reading...
Posted by Sheila Shayon on July 5, 2013 05:02 PM
Jeffrey Hollender, co-founder of Seventh Generation, and his daughter Meika are extending the ethos and ethics of the pioneering sustainable care products brand to the world’s first sustainable condom, carrying the slogan, "Do what's natural."
Toxic-free, Fair Trade Sustain condoms are made in India and are set to be in stores by January 2014—the first product from the father-daughter team behind Hollender Sustainable Brands.
Meika, a recent MBA graduate of NYU’s Stern School of Business, will be in charge of marketing the brand primarily to women, ages 25 to 35, 40 percent of whom buy condoms. “Women in most households make the purchase decisions and in particular, they understand personal care products. They want simplicity and something that will work and not something that has all these added things that contribute to ‘body burn,'" she told brandchannel. "Condom brands are so focused on men; no one is talking to women."
It was actually two decades ago that Jeffrey Hollender trademarked the name “Rainforest Rubbers” intending to make condoms from rubber harvested in the Amazon, but he instead co-founded and ran Seventh Generation.Continue reading...
Posted by Abe Sauer on November 5, 2009 09:46 AM
Another day, another dig at Hummer, the white hot epicenter of scorn from New York to Beijing. But environmentalists might want to check themselves: they may not have Hummer to kick around for much longer. And then what?
Brands are, of course, a set of attributes agreed upon by brand owner and consumers. And no brand may have suffered worse from the latter part of that arrangement than Hummer, the unthinking environmentalist's go-to brand shorthand for bad autoing. The brand is so synonymous with a lack of concern about the environment that it is assumed Hummer owners, while claiming they are attracted by the “American exceptionalism, rugged individualism, love of the frontier, community and freedom" characteristics of the brand, really just revel in the image of sticking it in Mother Nature's ear. Radical activist group Earth Liberation Front even set one Hummer dealership on fire several years ago.
But then there are facts.Continue reading...