social media watch
Posted by Sheila Shayon on October 16, 2013 08:11 PM
Pinterest—the visual-heavy darling of social media now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
The data just released from Shareaholic, a social plugin service that mines data from 200,000 publishers and reaches 250 million monthly unique visitors collectively, shows Facebook in the lead driving 10 percent of overall traffic to publishers in September, far exceeding all other social networks, with Pinterest second at 3.68 percent—three times more than Twitter.
The four-year-old ‘virtual pinboard’ is aggressively pursuing a path of global expansion with a 66 percent year-over-year traffic increase as evidenced by a new partnership with international broadband provider Telefónica ensuring a new Pinterest widget will be pre-loaded on Android phones sold by the telecom company in Europe and Latin America to the provider’s 316 million-strong customer base.Continue reading...
Posted by Dale Buss on October 9, 2013 01:49 PM
Change is afoot in the long-stuffy business of dressing men for success. And the players aren't pulling their new strategies off the rack.
Jos. A. Bank has just bid $2.3 billion for troubled rival Men's Wearhouse in an unsolicited offer that quickly was rejected by the latter, while retailer Brooks Brothers is looking to take on competition by expanding its high-end brand beyond store shelves.
Men's Wearhouse clearly has been weakened by sales and profit declines stemming from systemic problems as well as the recent ouster of the chain's founder and pitchman-in-chief, George Zimmer, who remains the company's largest shareholder.Continue reading...
Posted by Sheila Shayon on September 5, 2013 04:58 PM
Front row seats at New York Fashion Week may be in less demand now that the world-famous fashion displays have been turned into a second-screen experience of sorts as more brands take their collections digital.
Designer Rebecca Minkoff is setting the pace with plans to debut photos of her new looks on social photo app Snapchat moments before the models strut their stuff on the runway at Lincoln Center in New York City. Given the 10-second life of the app, users must request to connect to Minkoff for the brief preview.
"There's been a lot of debate this year about fashion shows and the circus around it; some people are cutting back," said Uri Minkoff, CEO of Rebecca Minkoff and Ms. Minkoff’s brother, according to Mashable. "We believe in a different approach. We believe the consumer is part of [fashion week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can't attend the show."
This year's shows will be live-streamed online on Mercedes-Benz's dedicated Fashion Week website, making it even less necessary for fashionistas to attend the shows in-person.Continue reading...
Posted by Sheila Shayon on August 30, 2013 06:03 PM
Tumblr is blowing out its previous New York Fashion Week promotions this year by pairing 20 fashion bloggers with 18 top designers and two "secret" organizations for two-week long apprenticeships prior to the famous runway shows.
The result will be a visually-appealing—and offline—gallery meant to elevate "their art and collaborations into something that's physical," said Valentine Uhovski, Tumblr's fashion evangelist, according to Mashable.
While Tumblr says it wants to keep the list of partnerships secret, the blogosphere has revealed thus far that blogger Miguel Yatco of Living in the Stills is partnered with Oscar de la Renta, Sara Zucker with Anna Sui, and Jamie Beck of Ann Street Studio with Donna Karan.Continue reading...
Posted by Sheila Shayon on August 28, 2013 06:43 PM
Pinterest plans to take its photo-centric platform to the next level with its dedicated hub for New York's upcoming Fashion Week.
In partnership with over 100 influencers, Pinterest will provide a landing page which will be continuously updated with news on the latest shows, looks and inspiration behind designs with the help of high-profile brands such as Michael Kors, the Style Network, Kate Spade, Lucky Magazine, Elle, Garance Doré, Huffington Post Style, Into the Gloss, Man Repeller, Nordstrom, Oscar de la Renta, 3.1 Phillip Lim, PopSugar, Refinery29, Style.com and Song of Style.
Katie Garlinghouse, Pinterest's head of community marketing, said Pinterest’s role in Fashion Week is “less about the real-time photos of the event, and more around the backstory of the event.” For example, "For Kate Spade, we'll see what inspired the collection, versus actual [live] images of the collection."Continue reading...
Posted by Sheila Shayon on August 26, 2013 11:47 AM
With mobile engagement ever-increasing, retail brands are on a mission to collect consumer data in order to serve up a better shopping experience. However, such efforts have been deemed controversial, so retailers and data analysts have been pushed to create a different kind of tracking system.
Mobile fashion app Swirl is currently being trialed by retailers including Kenneth Cole and Timberland. Instead of anonymously collecting mobile data from shoppers, which Nordstrom caught backlash for doing earlier this year, Swirl allows shoppers to opt-in to data collection in exchange for a shopping discount. "Because it's opt-in…you're receptive to it," Ryan Shadrin, VP of retail and digital commerce at Timberland, told AdAge. "It doesn't feel big brother-ish. We see a lot of these technologies come across the windshield."
Tested in Timberland's Boston and New York stores, Shadrin said 72 percent of offer recipients considered the offers and 35 percent redeemed the 20 percent off coupon, in all serving about 750 consumers.Continue reading...
Posted by Dale Buss on August 19, 2013 09:21 AM
Penguin Random House diversifies to TV.
Harley-Davidson launches biggest new product initiative.
Toyota lets dealers drop sagging Scion brand.
AB InBev and MillerCoors bet on boozier brews.
Al Jazeera America vows sober look at news when it debuts Tuesday.
American Airlines and US Airways are left in lurch by US over merger.
Coca-Cola begins marketing herbal drink in Thailand.
Cosi admits its service stinks.
Eight O'Clock Coffee ups marketing to refresh brand.
Eli Lilly enters unusual patent dispute.
Five Star Feature Films finds a flop in Jobs.Continue reading...
Posted by Sheila Shayon on July 22, 2013 03:33 PM
Had the Rodeo Drive store made famous for its ill treatment of Julia Robert’s character in Pretty Woman been using VIP-identification technology, prostitute Vivian Ward might have been treated quite differently.
“It is the moment every sales assistant dreads,” writes London's Sunday Times. “A customer is demanding attention; they seem vaguely familiar but you do not have time to deal with them. Only when you get the call from head office does the penny drop: you have just snubbed one of the richest people in the world and turned away a month’s sales in a day.”
Designed by NEC IT Solutions, facial recognition software similar to that used to help identify criminals and terrorists is now available in retail settings. The ID technology analyzes footage of people's faces as they enter a store, taking measurements that generate a numerical code or "face template" which can be checked against a database.Continue reading...