Posted by Sheila Shayon on March 18, 2013 07:10 PM
Oprah Winfrey remains a force of nature, but as she struggles to right her eponymous network, readies launch of an organic brand (also eponymous) on her Maui farm and prepares to address a comparatively small (for her) audience as the speaker at Harvard's 362nd commencement, her latest foe is the CRTC.
Canada’s TV watchdog has put OWN and Corus Entertainment (Canadian licensee) on notice for not fulfilling its educational mandate and has issued a mandatory order to ensure OWN in Canada "complies with its nature of service definition."
"Oprah Winfrey may have taught millions of followers the importance of self-esteem and the value of a good book, but the Canadian broadcasting regulator ruled on Friday that her fireside chats with other celebrities don’t qualify as educational programming, spelling the end of the Oprah Winfrey Network (Canada) as it currently exists," notes The Globe and Mail.Continue reading...
Posted by Dale Buss on December 20, 2010 09:00 AM
AT&T invests in 4G spectrum.
Best Buy tests sales of health and fitness products.
BMW and Daimler experiment with upscale rent-by-the-ride in Europe.
CNN’s new chief dives in as Larry King goes out on top.
DirecTV pioneers "addressable" targeted TV commercials amid privacy concerns; settles fraud complaints; and rebrands three regional sports channels to ROOT Sports.
Dish Network ventures into 3D TV.Continue reading...
Posted by Sheila Shayon on February 24, 2010 10:35 AM
Lifetime is in transition, again. The latest chapter in the network’s search for itself includes a push for younger viewers – a sweet spot for advertisers – and has resulted in a dwindling audience of loyal, older viewers.
The current perception of Lifetime: “‘It’s great for my mom, but I wouldn't watch it.' That has to change," said JoAnn Alfano, Lifetime's executive vice president of programming. "In some ways it's not rocket science. We want to invite all women into the tent and offer a cross-section of programming."
But it’s hard to have a tent that big in television today. The move away from serious dramas and women-in-jeopardy movies – which put Lifetime on the map -- was an attempt to attract new demographic while maintaining loyal viewers.
Lifetime's ad revenue fell 12 percent to $656.8 million in 2009, and the TV-for-women arena is getting crowded. The upcoming launch of Oprah Winfrey's OWN network poses serious competition with programming that empowers women. Oxygen, WE, Style Network and TLC – all catering to women – are all chasing the same audience and advertisers.Continue reading...