chew on this
Posted by Dale Buss on June 8, 2012 09:15 AM
Remember the old aphorism about eating oatmeal because it "sticks to your ribs?" Quaker Oats now plans to find out whether that is at least metaphorically true — and, if so, whether there might be a new "satiety" benefit to eating its oatmeal products that could help promote the brand.
That's just one of the objectives of the new Quaker Oats Center of Excellence, a research nexus announced this week by the PepsiCo brand. The company is streamlining and accelerating research around other potential health and nutrition benefits of oats besides it well-documented, government-approved claim to help lower cholesterol levels and thus mitigate heart disease.
Also, Nestle announced that it has centralized its clinical-research efforts at a new unit in its headquarters city of Lausanne, Switzerland, with the aim of rationalizing the planning and management of clinical trials and fundamental research projects so that it's better positioned to gain health claims by the European Food Safety Authority. The new Nestle unit also is expected to help it expand its global reach and better adapt products to gloabl needs, a Nestle executive told NutraIngredients.com.
Both efforts are significant as mainstream CPG giants seek much bigger gains in the world of better-for-you products, just as they for so long have dominated markets for mainstream foods and beverages.Continue reading...