sip on this
Posted by Dale Buss on February 27, 2013 02:18 PM
Coca-Cola keeps moving forward with global consolidation as it swallows up the remaining stake of a juice brand in Europe and launches two new brand platforms in the Middle East.
In Europe, Coca-Cola is moving to acquire almost all of the 40 percent of Innocent Drinks that it didn't already own after raising its stake in stages beginning in 2009. Innocent makes smoothies, juices and other healthy foods and has been a rising better-for-you brand in Europe, building its brand equity on corporate "innocence."
Will Innocent and Coke face a European-consumer backlash over the brand's now-complete dependence on a well-known multinational company that some say isn't quite so innocent? After all, it's recently come under new criticism by Oxfam over allegely unethical practices.Continue reading...
chew on this
Posted by Dale Buss on November 6, 2012 05:08 PM
For a while, the notion of regulating genetically modified organisms (better known as GMOs) included in food seemed like a good idea, and anti-Big Food advocates in California attracted a lot of support in a state where residents like to be on the cutting edge of just about everything. Calfornians have never minded serving as a bellwether on new regulatory initiatives that end up sweeping the rest of the country, such as automotive emissions.
But the closer today's vote on Proposition 37 loomed, the more that initial support of the idea waned. And this U.S. Election Day, even backers of the anti-GMO initiative seemed resigned to its defeat, although it's still being closely watched. (Update: Prop 37 was indeed defeated at the polling booth.)
What happened? Well, a combination of huge contributions by moneyed CPG brands battered Prop 37's drive to label GMOs in a massive advertising and PR blitz with a "No on 37" drive. And backers of the added regulation alleged dirty tricks by the competition as they sought to sway voters (despite scientific evidence to the contrary) that GMO-containing products are hardly the stuff of "Frankenfood" that really harms consumers.Continue reading...
chew on this
Posted by Dale Buss on September 17, 2012 01:11 PM
The vast majority of American consumers don't care whether their foods contain genetically modified organisms (GMOs). Food executives and think tanks will tell you that and cite, for example, how Indiana local bakery Aunt Nellie's bombed when it introduced a specifically labeled "non-GMO" bread a couple of years ago.
But California isn't most of America, with a more health-conscious outlook than most states. That's why mainstream food companies are in a hot and heavy contest against GMO opponents over Proposition 37, The Right to Know Genetically Modified Food Act, a piece of state legislation that, if passed in November, would require GMO-containing products to disclose that on labels, and make California the first state to mandate genetically modified food.
Similar to what happened to automakers after California took an extreme position on cutting emissions, essentially imposing that higher standard on cars sold all over the country, food and beverage companies are concerned that California will serve as a bellwether in GMO labeling regulation as well.
In a particular bind in this fight are the many mainstream food conglomerates that now own organic brands, which by definition don't include GMOs: Kellogg, owner of GMO poster brand Kashi; General Mills, owner of the Cascadian Farm, Muir Glen, Larabar and Food Should Taste Good brands; Coca-Cola, owner of Odwalla and Honest Tea; PepsiCo; and Dean Foods, owner of Horizon Organics.Continue reading...
let's make a deal
Posted by Dale Buss on July 9, 2012 05:08 PM
Apparently tired of just prodding its unresponsive soup business into a turnaround, Campbell Soup made a big diversification move Monday by agreeing to acquire Bolthouse Farms for $1.55 billion. Bolthouse began in 1915 as a big carrot farm run by William Bolthouse near Bakersfield, Calif., and has scored a number of successes over the last few years in the better-for-you food, beverage and snack space — not to mention trying to put baby carrots top of mind.
By purchasing the Bolthouse brand from a private equity firm, Madison Dearborn Partners, Campbell gains a premium beverage business to complement its growing portfolio of V8 beverages as well as a fresh-carrot business that Campbell believes could be a healthy-snacking opportunity.
In addition to its implications for Campbell, the move also represents a further homogenization of America's biggest consumer-packaged-goods conglomerates, making Campbell look a little more like Kraft, PepsiCo and Coca-Cola as they all diversify strategically into more better-for-you categories.Continue reading...
sip on this
Posted by Dale Buss on June 21, 2012 03:58 PM
Under industry-wide assault for selling sugar water, Coca-Cola is looking even harder at new types of alternative "better-for-you" beverage categories. That's why it has agreed to distribute a dairy-based "sports recovery" beverage called Core Power.
The "natural high-protein milkshake" by Fair Oaks Farms Brands is endorsed by triathletes and is part of an exploding category of beverages that are said to boost performance during workouts and muscle recovery afterward. The players range from startups such as Core Power, to chocolate milks that have been enhanced, to new products in PepsiCo's Gatorade lineup that were specifically developed for post-workout recovery.
In a world teeming with ever more obese people, and aging populations in many of the most important geographic markets, does it really make sense to think that there will be enough dedicated athletes and workout warriors to slake up this proliferation of new beverages, including Core Power?Continue reading...
Posted by Dale Buss on May 10, 2012 09:03 AM
A&P to make CEO its spokesman in new marketing campaign.
Bed Bath & Beyond sees novelty in buying Cost Plus.
Brad Pitt is the new face of Chanel No. 5.
Burger King spurs sales with turnaround efforts.
Cadillac to debut instrument console that functions like an iPad.
Cisco sees grim outlook for tech sector.
Coca-Cola redefines its marketing around Super Bowl, and signs Danica Patrick as ambassador.Continue reading...
Posted by Sheila Shayon on April 24, 2012 12:43 PM
Proving that not all eco-efforts have to happen on Earth Day, Honest Tea's new eco-centric campaign, The Great Recycle, launches on Monday April 30th with the goal of boosting recycling awareness and activity across America in general, and consumer recycling of all of Honest Tea bottles by 2020.
It took 10 people to inflate the 30-foot-tall 100% recyclable recycling bin (at right) that will be placed in New York's Times Square on Monday in a bid to collect at least 45,000 beverage containers in a single day, approximately the same number of Honest beverage bottles typically sold daily in New York in April.
The company generates about 20 million glass bottles and 60 million plastic bottles each year, just a sliver of the total Americans used in 2010: 38.6 billion glass and 71.9 billion plastic, according to the Container Recycling Institute.
Hard statistics on U.S. recycling activity are hard to come by, although the Environmental Protection Agency estimates about 33% of glass bottles and 27% of plastic bottles are currently recycled.Continue reading...
Posted by Dale Buss on June 7, 2011 09:00 AM
Airbus may develop longer-range plane to rival Boeing.
Apple tucks Newsstand into WWDC announcements.
AT&T's bid for T-Mobile is supported by Microsoft and Facebook.
Barack Obama's chief economist, Austan Goolsbee, resigns.
Bayer prostate-cancer drug shows promise.
BHP Billiton starts first US Gulf well since BP disaster.
BP tries to salvage Rosneft deal.Continue reading...