Interbrand IQ: The Best Asian Brands Issue

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brands under fire

Retailers Reject $7 Billion Swipe Fee Settlement and File Suit Against Visa, MasterCard

Posted by Mark J. Miller on May 24, 2013 02:42 PM

Millions of credit cards are swiped each day in America, meaning Visa and MasterCard are raking in big bucks from retailers daily under the current fee structure. Following a dispute over the swipe fees, Visa and MasterCard were prepping to pay out a $7.2 billion settlement to retailers, but now, the brands and the National Retail Federation have denied the settlement and instead have decided to sue the credit companies. 

Macy's, Target, Office Max, JCPenney, Kohl’s, Saks, and about a dozen other big retailers have banded together and sued Visa and MasterCard, Reuters reports. Walmart and 18 other retailers didn’t get in on the suit, but will “consider pursuing separate legal actions over damages.”Continue reading...

brand news

In the News: Boeing, GE, Burberry and more

Posted by Dale Buss on February 19, 2013 08:53 AM

In the News

Boeing faces looming strike vote following Dreamliner tumult.

GE seeks inventions via social campaign.

Burberry lauded for London Fashion Week digital experience.

Amazon acts on controversy over German TV show about its workers.

Audi blocks use of GQ3 vehicle name by Qoros of China.

BP faces next bout of Gulf spill liability.

Cracker Barrel can't shake off activist shareholder.

Danone cuts 900 jobs in Europe.

Ferrari plans to price new supercar starting at 1 million euros.Continue reading...

retail watch

Kids Heading Back To School, But Parents Aren't Outfitting Them As Expected

Posted by Dale Buss on August 28, 2012 11:28 AM

Back-to-school season may not be what it used to be. Under the "new normal" that is the American consumer economy these days, many children, teenagers and their parents appear to be delaying their school-related purchases this season, according to the New York Times. Thus, the full swing of this year's back-to-school shopping blowout may amount to less than has traditionally been the case.

Some of the delay is because kids and parents are holding back to make sure they buy the stuff that's truly on trend, the newspaper says. And unusually hot weather has left some consumers decidedly not in the mood to shop for pants with legs and shirts with sleeves. Another factor is that households don't have to head into stores as early because they research more of their purchases online beforehand and, aware of retailers' strategies, hold out until later in the season when bargains are better.

The back-to-school season is the second-largest sales period for U.S. retailers, after the Christmas holidays. Continue reading...

mobile commerce

Retailers Sign Up for NFC Mobile Payments Tests

Posted by Sheila Shayon on May 16, 2012 02:12 PM

The race for NFC-based mobile payments is heating up with projections for 2013 exceeding $13 billion globally, up from just over $7 billion in 2011, according to Gartner research.

Isis, the mobile-payments joint venture backed by AT&T, T-Mobile and Verizon, has signed up Coca-Cola, Macy’s, Aéropostale, Dillard’s, Foot Locker (and its subsidiary Champs Sports) and Jamba Juice, as well as hundreds of local retailers in Texas and Utah who will start accepting Isis payments by this summer.

Both Isis and competitor Google Wallet use NFC chips that store user’s credit card data or pre-loaded digital cash. Both companies are also working with check-out scanners and retailers including Gap, Office Max, Toys ‘R’ Us and Walgreens. 

Google Wallet is currently available on four Sprint handsets and none from the mobile operators backing Isis. Sprint is the only U.S. carrier backing Google Wallet and to that end just released the LG Optimus Elite for Virgin Mobile.Continue reading...

holidaze

Yes, Virginia: Macy's Does Have Holiday Marketing Down to a Science

Posted by Caroline Smith on November 15, 2010 04:00 PM

The majority of retailers seem to jump right from Halloween to Christmas with nothing more than a mere nod towards Thanksgiving and a few glittery gourds in the window display. Based purely on the gathering together of family, it is a holiday which does not require much decoration, dressing up or gift-giving.

But this is America, and we cannot let that slide!

Luckily, Macy’s saves the day on Nov. 25 with its annual Thanksgiving Day Parade, chock full of tethered (and untethered) commercialism. After all, the retail giant has a Black Friday sale the day after to promote — and holiday shoppers to excite, of course.

Cue its child-oriented marketing machine, including the extended commercial that is Yes, Virginia — its animated special airing on CBS on Dec. 17.Continue reading...

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