Posted by Dale Buss on October 28, 2013 05:32 PM
NBC already has indicated it will enjoy a record haul for US TV advertising during the 2014 Winter Olympics in Sochi, Russia. But the job for brand sponsors of the Games and athletes has only begun on their path to the opening of the games on February 7.
Top-tier marketers including Coca-Cola, P&G, Target, and Kellogg's are signing up to sponsor Team USA athletes as well as trying to navigate the increasingly icy waters around Sochi regarding the tendency of the Russian government to violate human rights and LGBT rights.
On Tuesday, the US Olympic Committee will kick-off a 100-Day Countdown campaign featuring Team USA in Times Square in New York, hoping to recreate the excitement of 2012's Road to London event (at top) with the Liberty Mutual-sponsored Road to Sochi (#RoadtoSochi) tour.Continue reading...
Posted by Abe Sauer on June 28, 2013 01:08 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: EVs lose juice… Lin for Gatorade… expanding waistlines… "free" Porsches… the lux show… trademark law changes… car recalls (again)… Tom Ford smells like China… rental Beckham… HIV PSA… vegetarians… Colonel Sanders-san… college students sex (and joke) it up for enrollment... and more.Continue reading...
Posted by Dale Buss on April 24, 2013 09:30 AM
Apple posts first profit drop in a decade.
AP Twitter hack results in brief panic on Wall Street.
Coach prepares for change as Creative Director announces exit.
Lance Armstrong is accused of defrauding US in lawsuit.
BlackBerry brings back keyboard phone as part of rebirth.
Coke launches 61 unique websites for new teen-focused campaign as company's board also undergoes youth movement.
Dell approves executive-retention bonuses.
FedEx fends off rivals for US Postal contract.
Ford sees profits rise to North American record, offsetting losses in Europe.Continue reading...
Posted by Shirley Brady on April 1, 2013 08:59 AM
Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.
Discovery Communications expands global channel reach and launches scripted programming.
Novartis loses cancer drug patent battle in India.
Amazon buys Goodreads community-driven user reviews website.
AMC reveals new tagline and logo.
Armani hires Cate Blanchett for $10M campaign.
AT&T scores with March Madness Twitter campaign.Continue reading...
Posted by Dale Buss on November 19, 2012 03:54 PM
Procter & Gamble invented modern marketing, some would argue, in its 175 years. And now the company is hoping to reinvent it by leveraging digital assets, boosting marketing productivity and more narrowly focusing on the company's key brands in their most important markets.
As the company continues to come up off the mat from its criticized performance earlier this year, CEO Bob McDonald hasn't let his foot off the gas — or let up on his determination to continue to overhaul P&G so that it doesn't get caught flat-footed again.
During an analysts' presentation last week, McDonald said that P&G plans to cut more than twice as many non-manufacturing jobs as it already had planned, a further sign that McDonald continues to heed analyst and investor criticism over the company's bloated cost structure.Continue reading...
Posted by Mark J. Miller on November 1, 2012 04:33 PM
Depending where you were, you may have celebrated Halloween on Oct. 31st. At Procter & Gamble, they've been celebrating the company's 175th anniversary.
That's right: P&G – mother of such consumer packaged goods icons as Tide, Pampers, and Comet, among others – is now 175 years old, but a look back at the company's history reveals that the whole endeavor might not have started if an errant flame and a rapscallion hadn’t done their dirty work all those years ago — or if an opinionated father and father-in-law hadn't intervened.
Or put another way, Mr. Procter's failures in England led to P&G's global success today — and Procter took a Gamble that paid off.Continue reading...
Posted by Dale Buss on August 9, 2012 05:01 PM
Procter & Gamble is in the unaccustomed position of having to defend its business performance compared not only with rivals but with its own recent past, especially in North America and Europe.
For a company under that kind of watch, both perceptual and actual, what possibily could be better to get out there than images of U.S. Olympians — and their moms — taking advantage of P&G products at the company-supplied hair salon in the "home away from home" that it has set up in London?
The P&G Family Home pavilion at the Summer Olympics site has been a non-stop parade of Olympians and their family members, such as Olympic gold-medalist swimmer Breeja Larson (at right) and visiting fellow gold-medalist skier Lindsey Vonn (OK, she's a Winter Olympian) taking advantage of the salon's stylings featuring P&G's own family brands, and a photo opp showcasing the results.Continue reading...
Posted by Abe Sauer on July 11, 2012 10:07 AM
"Sharpness is a state of mind," said Chow Yun-Fat (Master Li Mubai) in Crouching Tiger Hidden Dragon. But sharpness might also might be a perfectly fitted Hugo Boss suit, like the one Chow is now sporting as the first ever Asian face of the brand.
Chinese consumers may still be trying to "find" Leonardo DiCaprio and his Oppo handset, but more and more, brands looking to reach the Chinese consumer — especially luxury ones — are opting for local celebrity.Continue reading...