sports in the spotlight
Posted by Mark J. Miller on November 11, 2013 06:04 PM
Adidas announced lackluster third-quarter results last week, with hopes for a fourth quarter sprint to put things right. “Sales were down 7%, with operating profit 6% lower,” Reuters reported. Archrival Nike, meanwhile, has been on a rollw. When it revealed its fiscal first-quarter numbers back in September, revenue had risen 8% over the same period in the previous year.
That's why Adidas is hoping that its official sponsorship role for next summer’s World Cup in Brazil will help revive sales just as its connection to the London 2012 Olympic Games and European Championships did last summer.Continue reading...
Posted by Dale Buss on November 11, 2013 04:34 PM
Japanese auto brands have rebounded from the Great Recession and 2011's tsunami and earthquake to re-establish their relevance in the global auto industry. But the Tokyo Motor Show hasn't fared as well, suffering since then by comparison with auto shows in China, even as Japan itself has suffered as a center of automotive production by comparison with growth in North America and other markets.
Now, with the 43rd edition of the biennial Tokyo show that kicks off on November 20, organizers aim to change the perception of a fading industry platform with an emphasis on "smart mobility" and a big boost from the biggest of home teams, Toyota. The effort is meant to move the show beyond the unfavorable realities, which now include the fact that the Detroit Three automakers don't even bother to exhibit their wares at the show anymore and the formidable competition from the Los Angeles Auto Show that also occurs this month, half a world away.
While Toyota's doing the pushing, it could be another Japanese automaker—Nissan—that helps put the country's annal auto show back on the map with its cutting-edge (wearable) technology.Continue reading...
Posted by Abe Sauer on November 5, 2013 10:05 PM
Hurdler Liu Xiang is no longer the only Chinese Olympic superstar to embarrass his sponsors. Add to that list, Olympic gold medal winner and swimming mega-star Sun Yang.
Last week, the celebrity athlete and London pool sensation was taken into custody after a traffic accident involving a Porsche SUV. That's embarrassing enough for his sponsor, Hyundai. But it's worse. It seems, given all that time in the pool, Sun Yang never got around to getting a driver's license. Now Hyundai is the focus of Chinese authorities too and laughing consumers. Continue reading...
Posted by Dale Buss on October 28, 2013 05:32 PM
NBC already has indicated it will enjoy a record haul for US TV advertising during the 2014 Winter Olympics in Sochi, Russia. But the job for brand sponsors of the Games and athletes has only begun on their path to the opening of the games on February 7.
Top-tier marketers including Coca-Cola, P&G, Target, and Kellogg's are signing up to sponsor Team USA athletes as well as trying to navigate the increasingly icy waters around Sochi regarding the tendency of the Russian government to violate human rights and LGBT rights.
On Tuesday, the US Olympic Committee will kick-off a 100-Day Countdown campaign featuring Team USA in Times Square in New York, hoping to recreate the excitement of 2012's Road to London event (at top) with the Liberty Mutual-sponsored Road to Sochi (#RoadtoSochi) tour.Continue reading...
brands under fire
Posted by Mark J. Miller on October 24, 2013 03:49 PM
Brands continue to come under fire from consumers ahead of the 2014 Winter Olympics in Sochi, Russia, where seemingly anti-gay laws have been passed creating a hostile environment for the LGBT community. The clash has led to boycotts and outright calls to major brand sponsors like McDonald's and Visa to drop support for the games or affirm their stance in support of the LGBT community.
After millions have voiced their concerns for the event, it seems that they may have finally caught the attention of a major participant. Following a SumOfUs.org petition that currently has over 344,000 signatures, Coca-Cola executives are reportedly convening today to decide whether the company, a major sponsor of the Olympics, will comment on the culture clash.
“Coca-Cola is an incredibly important position of power and has the ability to influence both the International Olympic Committee and Russian leaders,” Joe Mirabella, director of communications for equality campaign platform All Out said, BeverageDaily reports. “The safety and dignity of Russians, athletes, and fans is in doubt as long as Russia’s anti-gay laws are intact. Olympic sponsors have a moral obligation to speak out now and demand an end to Putin’s human rights crackdown.”Continue reading...
Posted by Sheila Shayon on October 22, 2013 07:22 PM
NBC Universal teased four 2014 Winter Olympic Games spots this weekend prior to unleashing its full promotional blitz for the Sochi Games.
"All the new spots in some way make you care about the Olympics. Or the athletes. Or some element of the whole Olympic feeling," John Miller, CMO of NBC's sports group, told Advertising Age, adding that the full marketing tonnage of their 2014 campaign, paid and unpaid, will be "the equivalent of three to four major motion pictures."
With more than 500 promo spots planned, the full-court marketing roll-out will include NBC’s two broadcast networks, 18 cable channels, 65 websites and 230-plus broadcast affiliates over the coming months. The four spots follow themes of dreams, dedication and sacrifices of Winter Olympians and feature snowboarder Shaun White, skier Lindsey Vonn and speed skater Shani Davis.Continue reading...
Posted by Mark J. Miller on September 26, 2013 05:45 PM
When soccer’s international governing body, FIFA, awarded Qatar with the 2022 World Cup, there was some concern about the country's summer heat that reaches well above 100 degrees Fahrenheit. But it turns out that Qatar's brutal heat will be the least of FIFA's problems.
The Guardian reports that 44 Nepalese migrant workers died between June 4 and August 8 due to "modern-day slavery" conditions they were forced to endure. Fellow laborers told the paper that they're working extremely long hours without food and money, living in squalor and have been prevented from leaving the country.
"We were working on an empty stomach for 24 hours; 12 hours' work and then no food all night," Ram Kumar Mahara told the paper. "When I complained, my manager assaulted me, kicked me out of the labor camp I lived in and refused to pay me anything. I had to beg for food from other workers."Continue reading...
Posted by Mark J. Miller on September 5, 2013 07:14 PM
Adidas has been the sponsor of the United Kingdom’s athletic teams since 2005, but no longer. The long-time sponsor lost its contract to who else but its arch rival, Nike, which inked a sever-year deal reportedly worth upwards of $23 million, rumored to be double what Adidas bid.
So while the UK's track and field athletes will be wearing Nike gear when the world championships are held in London in 2017, the teams will still don Adidas-branded apparel for the 2016 Rio Olympics, which has its own sponsorship deal with the company.
Adidas knows all too well how crucial sponsorships are to its business. After it outfitted Olympic runner Jesse Owens in the 1936 Olympics, where he went on to win four medals, the brand took off. The deal however does make life a bit easier and less confusing for a handful of British athletes such as distance runner Mo Farah, who has donned Nike shoes but an Adidas singlet in his races, according to Runner's World.Continue reading...