Posted by Dale Buss on November 1, 2013 09:29 AM
Kraft and McDonald's team to sell McCafe packaged coffee.
FAA lifts most rules against use of electronic devices on flights.
AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.
Air France seeks deep overhaul of Alitalia.
Amazon produces two original drama pilots.
Apple launches iPad Air.
Bonobos expands with new women's brand.
Buffalo Wild Wings' new pricing and service model builds confidence.
Century 21 handles "haunted houses" in campaign.Continue reading...
Posted by Alicia Ciccone on July 29, 2013 09:45 AM
Hudson's Bay to buy Saks for $2.4 billion.
BMW debuts battery-powered i3 in charge to take on Tesla.
Omnicom, Publicis Groupe to merge, creating the world's largest advertising agency.
Amazon plans to hire 7,000 workers for its US operations.
Boeing asks jet operators to inspect Honeywell beacons over malfunction concerns.
CBS, Time Warner Cable smear campaigns could damage brands as new deadline looms.
Rebranded International New York Times will put a strong emphasis on digital.
Land Rover, Adidas make positive impressions on African Americans, while L'Oreal loses ground.
Liquid-Plumr tests dirty ads to sell drain cleaner.
Mazda expected to post huge leap in Q1 operating profit.Continue reading...
Posted by Abe Sauer on March 26, 2013 11:24 AM
At 30 million views, does it matter if it's real? Pepsi MAX's branded viral hit "Test Drive" is set to pass the 30 million mark on YouTube and the brand is beginning to roll out edited versions of the video for TV that will drive back to the longer original online. But at 30 million views, how many who would want to see a disguised Jeff Gordon take a used car salesman for a spin haven't yet seen it?
"Test Drive"—created by the TBWA\Chiat\Day LA agency—is Pepsi MAX's second branded viral to surpass 20 million views on YouTube. Two of the brands other videos are well over 10 million combined—an astonishing record of branded content success. branchannel spoke with the brand and the creator behind Pepsi's other viral hit, Uncle Drew, about branded content and their (secret) next project.Continue reading...
tech in the spotlight
Posted by Shirley Brady on December 10, 2012 04:29 PM
Cisco wants to be more than the largest manufacturer of computer networking equipment. It wants to guide customers through the myriad possibilities of the Internet of Everything, a phrase it's co-opting in service of its new brand positioning.
The tech brand has shut down its six-year-old tagline, "The Human Network." Its new tagline, unveiled today in a $100 million campaign — "Tomorrow Starts Here," a phrase you'll find, fittingly, all over the Internet and beyond: on its homepage and on social media as a promoted hashtag on Twitter, on its Facebook page, in a new TV campaign, in an infographic, in a series of blog posts, and in a new print campaign that comes to life via augmented reality and Cisco's mobile app.
The brand's chief marketing officer, Blair Christie, told TheStreet.com that it's more than just a campaign and new tagline.Continue reading...
Posted by Sheila Shayon on June 19, 2012 05:09 PM
At the Cannes Lions "festival of creativity" (advertising, and marketing) in France this week, Facebook and Twitter are jousting for the spotlight. With festival attendance at an all-time high, up from 9,000 delegates in 2011 to almost 11,000 this year, the exposure to marketers and creatives makes it well worth elbowing the rosé-imbibing crowds on the Croisette.
Twitter, which has been promoting the #CannesLions hashtag on a special page, hoisted its newly spiffed up blue bird logo at the entrance to the Palais de Festivals welcoming attendees and none too subtly reminding them to keep tweeting.
Cofounder Jack Dorsey, at Cannes for the first time, tweeted the photo at top. He will receive the Cannes Lions “media person of the year” award (previously bestowed on Facebook's Mark Zuckerberg, Google's Eric Schmidt and Microsoft's Steve Ballmer), while Twitter CEO Dick Costolo is set to give the keynote on Wednesday.Continue reading...
Posted by Dale Buss on June 14, 2012 05:53 PM
Pepsi appears to be maxing out with a clever five-minute YouTube video sensation that has been re-cut into a 30-second commercial this week on the hottest ticket on television: the NBA Finals.
The original video (produced by Omnicom branded entertainment agency Davie Brown Entertainment) depicts what seems to be an aged gym rat named "Uncle Drew" who wows a pickup basketball game with crossover dribbles, slam dunks and other exploits unheard-of for such a grizzled veteran. And it turns out, in a sort of Candid Camera moment, that Uncle Drew of course isn't who he seems to be. He's NBA Rookie of the Year and Cleveland Cavaliers breakout star Kyrie Irving.Continue reading...
social media watch
Posted by Sheila Shayon on June 12, 2012 02:44 PM
Web analysis firm comScore and Facebook have released their second, highly anticipated report, The Power of Like 2: How Social Marketing Works. Their top-line conclusion: exposure to earned media and paid ads on Facebook drives “behavioral lifts in purchase behavior.”
The study comes at a crucial time fo Facebook, which needs to boost its ad business to dispel the post-IPO naysayers. Despite comScore's research indicating that ads really do work on Facebook, prompting Ford to increase its Facebook ad spending with a pre-Father's Day campaign, the fall-out from GM's decision to stop Facebook advertising because they're not convinced it's effective continues to roil the marketing waters.
“While marketers understand the importance of a channel that now accounts for one in every seven minutes spent online, many are challenged to quantify its effectiveness,” commented Andrew Lipsman, comScore VP of Industry Analysis, about the new study.Continue reading...
sip on this
Posted by Mark J. Miller on May 7, 2012 03:03 PM
When chemist Richard Ritchie concocted the original recipe for Pepsi back in 1931, the company was then known as Loft Candy Company. In time, Pepsi split off from Loft and Ritchie went along with them. His heirs are saying, though, that the beverage giant never took ownership of the recipe.
Reuters reports that Ritchie’s heirs filed suit on Friday for the legal right to share his documents “with historians, collectors and film producers.” Ritchie's daughter, Joan Ritchie Silleck; his son, Robert Ritchie; and the estate of Ritchie's late son, Richard, said in their suit they want to "tell their father's extraordinary life story without interference or the threat of litigation" from Pepsi.Continue reading...