Posted by Mark J. Miller on September 17, 2013 08:02 PM
Remember the friendly Jolly Green Giant and his little pal Sprout? The pair has always seemed pretty chaste and innocent. And maybe they are, but it appears that marketing executives at General Mills have a different idea.
The brand has turned out a series of web videos that takes full advantage of suggestive language, including conversations that include statements like, “It's so much bigger than I'm used to"—the vegetables, of course.Continue reading...
Posted by Sheila Shayon on July 17, 2013 06:39 PM
As if traditional pay-TV operators weren't already feeling the heat from streaming companies like Netflix and Hulu, the internet TV space is ramping up with some of the tech world's biggest players throwing in their bids.
“If launched, the Internet-TV services could have major implications for the traditional TV ecosystem, creating new competition for pay-TV operators that are already struggling to retain video subscribers," notes the Wall Street Journal. “Existing online-video players like Netflix, Hulu and Amazon.com offer on-demand TV, but the latest efforts are aimed at offering conventional channels, allowing consumers to flip through channels just as they would on cable, as well as on-demand programming.”
Google’s service would offer live TV broadcasts via consumer’s internet connections, bypassing cable operators, with channels bundled so less popular networks would be included—like it or not.Continue reading...
Posted by Sheila Shayon on April 12, 2013 02:08 PM
Ahead of its April 19 release date, the HTC One is making its debut Friday in a series of branded entertainment videos for the "Facebook Phone," which features the fully-integrated Facebook Home app for a social experience like no other.
Seizing the growing value of branded entertainment, Turner Broadcasting and Funny Or Die have partnered with HTC on a short-form comedy sketch featuring James Van Der Beek (Dawson's Creek and Varsity Blues fame) to promote the HTC One across TBS, Adult Swim and truTV as well as Conan O'Brien's TeamCoco.com beginning the week of April 15.
A riff on The Bachelorette, Van Der Beek hosts a dating show featuring the HTC One and competing bachelor contestants—Smart Phone, Flip Phone, Rotary Phone and ‘90s Phone—all vying for a beautiful HTC One bachelorette.Continue reading...
Posted by Sheila Shayon on April 10, 2012 10:00 AM
New research by Harris Interactive for Digitas finds “an increased urgency for brand investment in online video.”
Spurred by cross-generational interest in digital video across screens, 63% of U.S. adults look at online content while watching television, rising to 71% for adults 18-44. And almost half (46%) of online video viewers are likely to seek out participating brands mentioned.
The general landscape for online video consumption according to data from comScore shows that 179 million US Internet users watched nearly 38 billion online videos in February. The vast majority, 83.8%, viewed online video, of average length 6.2 minutes. The average online ad was 0.4 minutes; video ads accounted for 16.6% of all videos viewed and 1.3% of all minutes spent viewing video online.
Forty-nine percent of brand fans on social networks will watch a video mentioned in a post, and 53% said that if a favorite celebrity announced participation in an online video or web series, they would check it out.
While advertisers continue to spend millions at traditional TV upfronts, the Digitas survey underscores that online video is now de rigueur for consumer engagement. “Investing in online video is no longer optional. Consumers are hungry for online content and ready to take this journey with brands. And as the survey results show, today’s viewer is not just passively sitting and watching—they’re sharing, talking, clicking, testing,” says Stephanie Sarofian, Managing Director of The Third Act:, the brand content unit of Digitas. Continue reading...
Posted by Shirley Brady on February 28, 2012 02:48 PM
In a video born to go viral, Pepsi uploaded this video on YouTube of Dancing with the Stars choreographer Mark Ballas showing off some fancy footwork with a can of Diet Pepsi on his head.
ABC announced the next batch of DWTS competitors today, with Ballas pairing up with Welsh opera star Katherine Jenkins in the 14th season, which starts on Monday, March 19th.
Other new cast members include tennis legend Martina Navratilova, and singers Gladys Knight and Gavin DeGraw. Ballas also choreographed Diet Pepsi's recent commercial featuring another ABC star, Modern Family's Sofia Vergara, dancing her heart out to promote Diet Pepsi's skinny can.
video killed the _____ star
Posted by Shirley Brady on February 28, 2012 12:13 PM
"Anyone has access and the audience defines the popularity," said YouTube Trends manager Kevin Allocca, explaining the secret sauce that goes into viral videos. Find out more in Allocca's talk, above, during the Youth portion of the TED2012 conference this week in Long Beach, CA, which ranged from Rebecca Black's Friday to Justin Bieber to cats watching cats watching the 65 million-viewed Nyan Cat phenom.
Posted by Sheila Shayon on January 18, 2012 11:51 AM
The Single Life, a humorous web series about online dating, debuted last year with sponsorship by Dentyne. Apparently it was a success, as it's attracted the interest of “New Girl” and It Girl, actress and singer Zooey Deschanel, and her BFF’s Sophia Rossi, a producer, and Molly McAleer, a writer, to sign on as creative consultants.
The trio are co-founders of HelloGiggles.com, founded last year to be “the ultimate entertainment destination for smart, independent and creative females. Everything hosted on the site will be lady-friendly, so visitors need not worry about finding the standard Boys Club content that makes many entertainment sites unappealing to so many of us.” As gag-inducing as the phrase "lady-friendly" might be, think of it as code for "branded entertainment" for women in the 18-34 demographic.
As a result of the deal, The Single Life will be based at HelloGiggle and syndicated to Digital Broadcasting Group’s video ad network of 2,600 websites targeted toward the 18-34 demo. "As we head into season 2, we wanted to reinvigorate the show and give it some new life and we felt that getting the HelloGiggles staff's input into the actual program would give the webisodic series a new zip or vigor," said DBG Chief Creative Officer Joseph Gomes to the Hollywood Reporter, adding that Deschanel and company will be "creative voices to the program."Continue reading...
Posted by Sheila Shayon on March 29, 2011 12:00 PM
Web video programmers are getting better at promoting their wares, borrowing a well-worn page from the analog playbook that TV programmers have mastered.
Case in point: Lionsgate and Hudsun Media signed a deal to run Trailer Trash (watch the trailer above) on Hulu, partly because the video portal is mastering the art of scheduling, programming and marketing.
"Crossing your fingers and hoping people will find out about a show isn't really a business model," commented Curt Marvis, Lionsgate president of digital media, to the Wall Street Journal.Continue reading...