Posted by Dale Buss on December 5, 2013 05:41 PM
Chevrolet remains on track to burgeon as a global brand despite the fact that General Motors executives just announced they're essentially pulling the brand out of Europe, Chevrolet CMO Tim Mahoney told brandchannel today.
GM plans to drop the Chevy brand in western and eastern Europe (but not Russia) by the end of 2015 and focus resources on pushing the much-better-established, much-higher-volume Opel and Vauxhall brands as the company, like nearly every other automaker, struggles amid an epic recession in European car sales. Opel and Vauxhall have begun posting improved results while Chevy has continued to languish there.
CEO Dan Akerson decided on the move after a few years of indecision by the company about how hard to push Chevy as a complementary brand in Europe—considerations that at one point included building Chevrolets in underutilized Opel factories. Chevy sales never budged much from around 200,000 cars a year since GM relaunched the marque in Europe eight years ago, and most sales were rebadged, Korean-made Daewoo cars at the beginning, though now Chevy offers versions of the same Cruze, Sonic and other models that help anchor its US portfolio.
Posted by Dale Buss on November 18, 2013 04:57 PM
For decades, the "old" General Motors lived uncomfortably with the evident overlap between its Buick and Oldsmobile brands in the US market, a counterproductive overlap that encompassed product segments, dealers and, of course, many customers. But it took the company until just before the 2009 bailout to finally end the brand confusion by vanquishing Oldsmobile.
GM faces a similar conflict in Europe between the Chevrolet and Opel brands, and CEO Dan Akerson has said, "Something has to change" about the arrangement. What isn't clear at this point is exactly what will change. But the whole problem is pretty consequential for the company.
Opel is to GM in Europe what Chevrolet is to GM in the United States: the big, bellwether, crucial brand for the company in that market. That remains the case despite the woes of the European auto industry that have affected every company, brand and segment, and would seem to favor a further incursion by budget-priced Chevrolet. But Opel outsells Chevy five-to-one there despite GM's efforts to grab a significant foothold for Chevrolet over the last several years, including shared Opel and Chevy showrooms and some similar product lines.Continue reading...
Posted by Dale Buss on November 18, 2013 09:14 AM
Forbes explores sale of 96-year-old magazine.
GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.
Sony sells more than 1 million PS4s in first 24 hours.
Lily Allen's fashion brand goes into liquidation.
Apple reportedly acquires PrimeSense for $345 million.
BMW pioneers use of carbon fiber in i3.
Bacardi focuses on its brand resilience in new campaign.
Bloomberg makes newsroom cuts.
Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.
China Airlines of Taiwan joins low-cost aviation market.
Cracker Barrel is too confusing to appear in supermarket for now, judge rules.
Daimler sets to take stake in Beijing Auto.Continue reading...
Posted by Dale Buss on October 29, 2013 09:23 AM
Apple sees profits fall despite higher sales of iPhones and offers disappointing holiday forecast.
Red Bull is subject to big wrongful-death suit.
Sears considers spinning off Lands End unit.
Air Serbia launches in Europe.
Boeing considers non-union plant for 777x.
Burger King may rescue corporate cousin Heinz after McDonalds ketchup snub.
Consumer Reports drops Toyota Camry from its recommended list over crash test.
GM lifts Opel marketing in Russia.
Google amends EU antitrust proposals as it looks to triple number of Glass testers and prepares to launch smartwatch.
Guess signs first Indian model, Priyanka Chopra, as new brand ambassador.Continue reading...
Posted by Dale Buss on October 18, 2013 09:22 AM
7-Eleven rebrands to target Millennials.
Nestle pledges zero waste in Europe by 2020.
Sperry Top-Sider unveils clothing line.
AT&T unveils $5 day-pass for tablet users.
Audi sees profit margin halving on investments in new models, report says.
Benjamin Moore stages "haunted hotel" stunt for painters.
Burger King names new CMO.
CVS unveils personalized circulars.
Dr Martens boots brand to be acquired by Permira.
eBay acquires Apple e-commerce exec.
Ford plans sneak peak for new Mustang.
Al Gore once tried to buy Twitter.Continue reading...
Posted by Dale Buss on September 18, 2013 01:41 PM
General Motors is still trying to work out major pieces of its new global brand architecture, namely: What does it do about Buick? And Opel? And what does it do about Europe?
As they continue to elevate Chevrolet and Cadillac as truly global brands, GM execs seem to be melding Buick and Opel to some extent on a second tier of brands. A new Reuters report said that the company already is moving to more closely integrate global product development between Buick and Opel in a way that would cut costs—yet allow each to refine and extend its brand identity and unique products.
That could mean some new European-bred cars under the Buick marque for consumers in the United States and China, the biggest geographic markets for the GM premium brand. And similar Opel-branded vehicles would be built and sold primarily in Europe, the news service said.Continue reading...
Posted by Dale Buss on September 18, 2013 09:21 AM
Starbucks is making China its No. 2 market and declares guns as unwelcome but doesn’t ban them.
YouTube says you'll be able to watch videos offline soon.
Unilever and Nestle rank as biggest improvers in Oxfam sustainability report.
AT&T and America Movil move to expand in Latin America together.
Adobe is boosted by cloud sales.
Apple sees brands bet big that it will be able to scale iTunes Radio rapidly as it releases iOS 7 today.
Audi plans to revive auto production in Brazil.
BMW begins i3 production.
Cracker Barrel sees activist investor Biglari press for a special dividend.
Fiat presses forward with efforts to acquire Chrysler stake from UAW and plans to produce more Fiat-brand models.Continue reading...
Posted by Dale Buss on August 22, 2013 09:17 AM
Whole Foods Markets shaves price points.
Nike celebrates 25 years of "Just Do It."
Saab gets ready to re-start production.
Abercrombie & Fitch profit drops by one-third and outlook dims.
Bill Ackman explains himself.
American Greetings turns to One Direction.
Coca-Cola loses North America marketing exec.
Eli Lilly now is subject of bribery investigation in China.
Farmers Insurance partnership with NASCAR pays off.
Fox News fires top communications executive.
GM keeps refreshing Opel models to boost brand.
HP can't stem slide in PC sales.Continue reading...