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OpenTable Has No Reservations About Rebranding

Posted by Mark J. Miller on March 4, 2015 03:04 PM

OpenTable has tied itself to restaurants pretty firmly, particularly with its tagline, “Make restaurant reservations the easy way.”

But the company, which services over 32,000 restaurants in six countries, wants the world to know that it’s about more than making reservations.

This week it rebranded with a new logo, motto and brand voice—the first time the 17-year old company has refreshed its branding in over a decade. Continue reading...

brand news

Brand News: Samsung, POM, Priceline and more

Posted by Shirley Brady on June 13, 2014 09:09 AM


Samsung Galaxy Tab S, revealed last night in New York, puts Apple's iPad on notice with more colorful displays.

POM given go-ahead by US Supreme Court to sue Coca-Cola in false advertising case.

Priceline to buy OpenTable for $2.6 billion.

Tesla opens patents, meets with BMW to discuss electric vehicles.

Google reportedly preps Google Fit health data service.


Alibaba's Tmall extends luxury offerings with L'Occitane virtual store.

Apple recalls European iPhone power adapters.

Bonnaroo festival extends brand beyond music.

Campbell's challenged on V8 juice marketing.

Cannes Lions festival gets ready with first Lions Health summit.Continue reading...

tech in the spotlight

Apple’s WWDC News: Siri Makes New Friends But It's All About the Mac

Posted by Sheila Shayon on June 11, 2012 05:31 PM

In addition to an even trippier special edition of its tie-dye logo, Apple unveiled more than one dozen new products today at the brand's highly anticipated 2012 Worldwide Developers Conference. While Apple’s main growth drivers remain the iPhone and the iPad, its Mac line remains a cornerstone.Continue reading...

social media watch

Confirmed: A Table for Four(square) at 8pm

Posted by Sheila Shayon on May 4, 2012 02:02 PM

Foursquare is squaring off against Yelp, and has become a “mobile, socially powered version of Yelp," as Fast Company puts it, thanks to the Explore tool that gives users dining and bar recommendations based on location check-in.

Add the latest tweak to the tool, a proximity-based finder for maps that zooms and can be dragged and pinched at will, and Foursquare’s search iterates from present to future location. The sophistication of the app's user interface puts it ahead of Google Maps, MenuPages, Urban Spoon and Yelp.

Foursquare recently partnered with Open Table, adding a reservations function that covers more than 15,000 restaurants including hours of business and menu perusal.Continue reading...

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doing good

UNICEF Taps Into Restaurant Diners' Generosity

Posted by Sheila Shayon on February 15, 2012 11:06 AM

Waterborne illness is the second leading cause of preventable childhood deaths worldwide, killing an estimated 4,000 children every day. That's why the UNICEF Tap Project, now in its sixth year, is asking thousands of volunteers, restaurants, partners and individuals to protect young lives with safe, clean water.

A donation of $1 for a glass of tap water during World Water Week, March 19-25, at participating restaurants across the U.S. will give a child clean, safe water for 40 days, or 40 children safe water for one day. 

“Many of us consume and use safe, clean water every day without thinking twice. Meanwhile, in communities across the globe, disease can spread with lethal swiftness for the millions of children and adults who lack access to a safe water source and adequate sanitation,” said President and CEO of the U.S. Fund for UNICEF Caryl Stern. “Today, for too many of the world’s children, clean water can mean the difference between life and death.”Continue reading...

web watch

Small Businesses Eye Bigger Cut of Daily Deals

Posted by Sheila Shayon on June 3, 2011 11:30 AM

Small business has been feeding the daily deal industry, routinely assuming 75% of a deal’s cost and often with little or no repeat business. The draw for SMB’s to behemoths like Groupon is the reach: 60 million users and 500 markets.

Smaller merchants are becoming savvier in the deals they are making with the big guys like Groupon, LivingSocial, and web mainstays like Facebook, Yelp, Travelzoo, OpenTable who are all adding Groupon-like features — all the while being "bombarded" by a growing array of smaller wannabes, and contemplating what they can do without a middleman.Continue reading...

social media watch

Facebook Deals: The Real Deal?

Posted by Sheila Shayon on April 26, 2011 02:00 PM

Facebook today formally launched Deals in the US, with local offers now wooing Facebookers (and brand marketers) in five US cities at launch: Atlanta, Austin, Dallas, San Diego, and San Francisco.

Available in Europe for three months, Facebook's expansion to the US gets it closer to serving Deals directly to all 600+ million members — a move seen as serving notice to Groupon and Living Social.

Naturally, as the owner of all that user data (which Facebook calls the social graph), the social network is poised to take full advantage of consumers' zeal for local, social deals. It's also, naturally, going beyond discounts.Continue reading...

social media watch

Groupon Regroups on Mobile, Agency, IPO Strategy

Posted by Sheila Shayon on March 21, 2011 01:00 PM

Groupon’s meteoric rise is probably already a B-school case study.

The startup, with 30-year-old Andrew Mason at the helm, emails a whopping 70 million deal-of-the-day promotions to subscribers world-wide. The next stage, according to a company profile in Bloomberg Businessweek magazine: skipping email and going straight to users cellphones with Groupon Now, a new mobile app that offers deals based on time of day and the user's location at that moment.

It's a development that could define the near future of local commerce.Continue reading...

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