Posted by Dale Buss on September 24, 2013 09:36 AM
Chrysler files for IPO in valuation feud with UAW as company chokes on launch of new Jeep Cherokee.
Disney World and Disneyland cut line-cutting privileges for disabled after abuse.
Arby's names new CMO.
ADM plans to move top execs from Illinois plains to larger city.
Bugatti plans to sell handbags to broaden appeal of luxury car brand.
China will unblock Facebook, Twitter and the New York Times inside Shanghai Free Trade Zone.
Citigroup cuts mortgage jobs as refinancing boom wanes.
Domino's upgrades online ordering.
Foxconn deals with large-scale worker fight on China campus.
Kraft Foods leverages Corn Nuts content in display ads.
Macy's campaign explains localization strategy.Continue reading...
Posted by Mark J. Miller on November 1, 2012 04:33 PM
Depending where you were, you may have celebrated Halloween on Oct. 31st. At Procter & Gamble, they've been celebrating the company's 175th anniversary.
That's right: P&G – mother of such consumer packaged goods icons as Tide, Pampers, and Comet, among others – is now 175 years old, but a look back at the company's history reveals that the whole endeavor might not have started if an errant flame and a rapscallion hadn’t done their dirty work all those years ago — or if an opinionated father and father-in-law hadn't intervened.
Or put another way, Mr. Procter's failures in England led to P&G's global success today — and Procter took a Gamble that paid off.Continue reading...
Posted by Barry Silverstein on September 7, 2010 12:30 PM
Procter & Gamble, arguably the world's most adept branding organization, is simply not content with the status quo.
As we've reported, P&G has lofty ambitions to grow its business internationally, beyond its traditionally strong roots in the U.S.and Europe. In fact, P&G is eying developing countries such as Brazil and China for future sales revenue.
Add brand acquisitions to P&G's wish list. "I'd love to buy more global brands," P&G CEO Bob McDonald tells Bloomberg. "The climate for acquisitions is good, the climate for mergers is good," McDonald said.Continue reading...