brand news

Brand News: P&G, Pandora, Chevrolet and more

Posted by Dale Buss on October 23, 2014 09:15 AM

TOP STORIES

Chevrolet celebrates pitching sensation Mo'ne Davis in longform commercial.

Amazon still finds profit elusive.

Macy's links with Google to show shoppers what's in stock nearby.

P&G ousts North American head in executive shuffle as CEO Lafley re-sets succession plan.

Pandora opens listener data to let musicians target fans.Continue reading...

brand news

Brand News: IBM, McDonald's, Coca-Cola and more

Posted by Dale Buss on October 21, 2014 09:02 AM

TOP STORIES

Apple drives record profits with sales of new iPhone as China-backed hackers reportedly infiltrate iCloud.

Coca-Cola hatches initiatives to stoke growth after results disappoint.

IBM faces pressure for another big overhaul after CEO Rometty abandons 2015 earnings goal.

McDonald's profit plunges more than expected as it faces problems from high prices and from losing famlies.

Fashion designer Oscar de la Renta dies at 82 while The Washington Post's longstanding editor Ben Bradlee has passed at 93.Continue reading...

brand news

Brand News: Apple Pay Day, IBM Chips Down, Microsoft Smartwatch and more

Posted by Dale Buss on October 20, 2014 08:30 AM

TOP STORIES

Apple Pay rolls out today with iOS 8.1 update to an audience of more than 10 million iPhone 6 and 6 Plus owners, with holes in the system and restaurants prepared to accept, though some retailers struggle with anonymity aspects. [Update: Apple also posted record quarterly revenue of $42.1 billion fueled by iPhone 6 sales.]

IBM sells chip unit for $1.5 billion as revenue drops again.

Microsoft "within weeks" of unveiling smartwatch as CEO Nadella promotes new cloud computing platform and clarifies comments on equal pay.

Oscar de la Renta, clothier to the stars (and Amal Clooney) has died at 82.

Reebok attracts $2.2 billion bid for owner adidas.Continue reading...

fashion week

Tumblr Teams with Major Fashion Brands for Offline Fashion Week Display

Posted by Sheila Shayon on August 30, 2013 06:03 PM

Tumblr is blowing out its previous New York Fashion Week promotions this year by pairing 20 fashion bloggers with 18 top designers and two "secret" organizations for two-week long apprenticeships prior to the famous runway shows. 

The result will be a visually-appealing—and offline—gallery meant to elevate "their art and collaborations into something that's physical," said Valentine Uhovski, Tumblr's fashion evangelist, according to Mashable. 

While Tumblr says it wants to keep the list of partnerships secret, the blogosphere has revealed thus far that blogger Miguel Yatco of Living in the Stills is partnered with Oscar de la Renta, Sara Zucker with Anna Sui, and Jamie Beck of Ann Street Studio with Donna Karan.Continue reading...

social media watch

J.Crew Takes Fall Catalog Digital with Exclusive Pinterest Debut

Posted by Sheila Shayon on August 19, 2013 12:32 PM

Despite being a late-comer to social media, J.Crew is adapting quite quickly. In fact, the retail brand is behind a social media first: debuting its Fall 2013 catalog on Pinterest.

The brand has posted a sampling of its fall offerings to the site, with the added ability to pre-order the posted looks through the company's personal stylists. The effort adds a whole new dimension to the retailer's more traditional sales approach and in turn may garner the brand more fans—and subscribers. 

While J.Crew may be the first brand to pull off such a feat on Pinterest—which has 70 million users, 80 percent of which are women—it's not the first fashion brand to use social media to give fans exclusive access.Continue reading...

brand strategy

Pinterest Analytics Brings Site One Step Closer to Profitability

Posted by Sheila Shayon on March 13, 2013 01:08 PM

Pinterest is finally getting into the data game. The photo-heavy (and ridiculously popular) social site has launched Pinterest Web Analytics to help brands and advertisers better understand what users are doing with their content in a move towards monetizing its huge amount of traffic.

The 3-year-old company—which is the fastest website to reach 10 million unique visitors a month—has taken a cautious approach in defining its business model, in part to avoid the mistakes of other social networks that moved too fast.Continue reading...

social marketing

How Brands are Pinning and Winning on Pinterest This Week

Posted by Sheila Shayon on April 18, 2012 11:13 AM

Brands are ‘pinning’ it on Pinterest with increasing savvy, and although the site doesn’t carry advertising or sponsored content, publishers and brands are quickly getting hip to how to leverage the social thirst for sharing images to drive awareness and traffic to their own digital touchpoints.

With estimates of 18.7 million unique visitors in March, (according to comScore), “Pinterest has a message for the media: a picture is worth a thousand words," notes today's New York Times, or given Twitter's 140-character message limit, "about seven Twitter posts.”

Whole Foods, West Elm, Better Homes and Gardens, Real Simple, Gilt Home,  L.L.Bean, and even the National Pork Board are all early Pinterest adopters in what comScore VP Andrew Lipsman calls “the rise of the visual Web.” As he comments to the Times, “Pinterest is creating sort of a meritocracy of what’s visually appealing. Brands are scrambling and trying to figure it out. They know it’s going to be big, but they don’t necessarily know the best way to use it.” Well, they're starting to figure it out.Continue reading...

brand news

In the News: iPhone, Bank of America, Nissan and new

Posted by Shirley Brady on March 23, 2012 09:01 AM

In the News

Apple's iPhone beats BlackBerry in its homeland; and could one day be made out of glass and function as a universal remote control.

AT&T sued over alleged deaf calls scam.

Bank of America tests rental program as alternative to foreclosure.

Bit.ly ranks U.S. news outlets.

Credit Suisse cuts CEO's pay 55%.

Dove launches self-esteem campaign in the U.K.

Etch A Sketch owner capitalizes on Romney-spurred attention.

Facebook strips privacy from new user policy, reportedly buys 750 patents from IBM.

FedEx called to task by Obama administration.Continue reading...

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